Core Viewpoint - The beauty industry is undergoing a significant transformation from "beauty economy" to "value economy," driven by the dual trends of the "dual carbon" strategy and green consumption, with a focus on ESG (Environmental, Social, and Governance) capabilities as a new competitive advantage for brands and companies [1][12]. ESG Ratings and Recognition - Proya Cosmetics Co., Ltd. has achieved a significant milestone by upgrading its Huazheng ESG rating from AA to the highest AAA level, and maintaining an AA rating from WindESG, marking it as a leader in sustainable practices within the beauty industry [1][4]. - In the latest Huazheng ESG rating, Proya is among only 62 companies (approximately 1.1% of A-shares) to receive the AAA rating, and it ranks first in the personal care products sector for two consecutive years [1][4]. - Proya ranks 14th in the "Top 100 A-share Listed Companies for ESG Excellence" for 2025 and leads the primary consumer industry in the "Top 20 ESG Performance by Industry" [1]. Sustainable Development Goals - Proya has exceeded its sustainable development goals ahead of schedule, achieving a 33.88% increase in the use of sustainable packaging materials by the end of 2024, surpassing its 20% target set for 2025 [8]. - The company has invested 12.68 million yuan in social welfare from 2022 to 2024, exceeding its planned investment of 12 million yuan by 2025 [8]. Environmental Initiatives - Proya's products have significantly reduced plastic and metal usage, leading to a carbon reduction equivalent to 938.23 tons of CO2 emissions [9]. - The company has implemented a green logistics system, saving 5 tons of corrugated paper by using reusable plastic boxes, with over 1.25 million uses of these boxes, a 55.80% increase year-on-year [9]. Governance and Management Practices - Proya has innovatively linked executive compensation to ESG performance, ensuring long-term commitment to sustainable development [10]. - The company has maintained a high level of transparency and compliance, with 100% coverage in ethics training for employees and no incidents of commercial bribery reported [10]. Research and Development - Proya invested 210 million yuan in R&D in 2024, focusing on advanced skin texture research and collaborating with various academic institutions to enhance product innovation [11][12]. - The company has established a strategic partnership with a synthetic biology firm to explore innovations in cosmetics and regenerative materials [12].