Core Insights - The event "Shuanggui Vegetarian Brand Night" was held on September 26, marking the launch of the Liangping Autumn Cultural Tourism Consumption Season, focusing on the regional public brand "Liangping Good Products" [2][5] - The event featured the release of new vegetarian brands, strategic cooperation agreements, tourism route promotions, and public welfare policies, showcasing Liangping's new explorations in brand cultivation, industrial upgrading, and cultural tourism integration [2][5] Brand Development - The Shuanggui Vegetarian brand introduced three new sub-brands: "Miaoshan" for high-end vegetarian meals, "Laisu" for mass-market vegetarian dishes, and "Xidong" for handmade vegetarian snacks, creating a comprehensive industrial system [2] - New vegetarian dishes were launched based on the 24 solar terms culture, and a "Shuanggui Health Adjustment Camp" was initiated to combine vegetarianism with scientific weight loss, chronic disease management, and traditional Chinese medicine [2] Strategic Partnerships - Strategic cooperation agreements were signed between Chongqing Baili Bamboo Sea Tourism Development Co., Ltd. and Meituan (Chongqing) to promote digital transformation in cultural tourism marketing [5] - Liangping District Traditional Chinese Medicine Hospital and Chongqing Shuanggui Agricultural Cultural Tourism Development Group signed an agreement to develop a "Vegetarian + Traditional Chinese Medicine" health project [5] - Jiangnan University’s National Security and Green Development Research Institute will participate in the research and branding of vegetarian products, injecting technological and cultural momentum into Liangping's cultural tourism industry [5] Tourism Initiatives - The Liangping Autumn Cultural Tourism Consumption Season will feature various activities, including a national parachuting championship, drone culinary events, and wellness gatherings, aimed at stimulating consumer activity and releasing tourism potential [5] - During the "Double Festival" from October 1 to 7, the Shuanggui Scenic Area will host three themed activities, offering free health consultations, DIY workshops, and immersive cultural experiences for visitors [7] Future Development - Liangping's initiatives aim to transition "Liangping Good Products" from a regional brand to a cultural IP, providing diverse cultural experiences and accumulating practical experience for a new model of integrated development [7] - The focus will be on the deep integration of "Vegetarian + Cultural Tourism + Health + Low-altitude Economy," contributing to the prosperity of industries, beautification of cities, and enhancement of residents' happiness [7]