Core Viewpoint - HBN has rapidly expanded its "true efficacy" skincare brand, establishing itself as a leading player in the Chinese beauty market, particularly in the anti-aging segment with its flagship product, "Double A Retinol Night Cream" [2][20]. Market Position and Performance - By the first half of 2025, HBN ranked in the top 4 of Tmall's domestic beauty skincare stores and top 5 on Douyin, being the only brand to secure a top 5 position in both platforms [2]. - HBN's "Early C Late A" lotion has sold over 30 million bottles, achieving the number one sales position in the "retinol skincare" and "essence water" categories in China [2]. Research and Development - HBN has published three high-impact SCI papers on α-arbutin, marking a significant contribution to the understanding of its mechanisms in photodamage repair [5][9]. - The research has revealed α-arbutin's potential beyond traditional whitening, demonstrating its anti-inflammatory properties and ability to repair UV-induced skin damage [8][9]. Innovation and Collaboration - HBN has established a comprehensive research framework, including collaborations with top universities and institutions, to explore cutting-edge scientific topics [21]. - The brand has developed four original efficacy raw materials and expanded its research center to over 5,000 square meters, housing over a hundred researchers [20][21]. Consumer Insights and Cultural Relevance - HBN emphasizes a deep understanding of Asian skin types and aesthetics, creating products tailored to local needs, which contrasts with the traditional Western-centric approach [12]. - The collaboration with Pantone to create the "HBN Original White Card" reflects HBN's commitment to culturally relevant skincare solutions [13][15]. Commitment to Safety and Efficacy - HBN has conducted extensive safety studies on its sunscreen products, confirming that their formulations have significantly lower residual levels in human blood than the safety thresholds set by the FDA [16]. - The brand has completed over 4,000 third-party efficacy tests across its entire product line, reinforcing its commitment to "true efficacy" [18][23]. Future Outlook - As consumer demand for effective and safe skincare solutions grows, HBN is positioned to lead the market with its focus on scientific research and genuine product efficacy [24].