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半年迎4千万境外游客:广东为何成体验中国生活首站
21世纪经济报道· 2025-10-23 14:32
Core Viewpoint - Guangdong is positioning itself as a leading destination for inbound tourism in China, leveraging its rich cultural heritage, culinary offerings, and modern attractions to attract international visitors [1][2]. Inbound Tourism Growth - Guangdong has been leading the national inbound tourism market since 2023, with over 39.31 million inbound visitors and tourism foreign exchange income reaching 98.8 billion yuan in the first half of 2025, both showing a year-on-year increase of over 30% [1]. - From January to September 2025, Guangdong's inbound tourism recorded a 6.3% increase in visitor numbers and a 9.2% increase in consumption [6]. Cultural and Culinary Appeal - The province is renowned for its Cantonese cuisine, which is a significant draw for international visitors, as highlighted by the positive experiences shared by foreign tourists [1][5]. - Attractions such as Chimelong Ocean Kingdom, Guangzhou Tower, and other theme parks are popular among both domestic and international tourists [6][7]. Future Strategies for Tourism - Guangdong plans to enhance its inbound tourism market by launching a series of global promotional activities and developing a diversified inbound tourism product system [7][8]. - The province aims to create unique travel experiences, including multi-destination tours and personalized services, to cater to various customer needs [7][8]. Transportation Infrastructure - The extensive transportation network in Guangdong, including over 1,100 kilometers of rail transit in Guangzhou and 609.6 kilometers in Shenzhen, facilitates easy travel between cities, enhancing the overall visitor experience [11][13]. Policy Support for Tourism - Recent policy changes, such as the extension of transit visa-free stay from 72/144 hours to 240 hours, aim to boost inbound tourism by making travel more convenient [14]. - Collaborative efforts between travel platforms and local tourism departments are expected to enhance service offerings and promote Guangdong as a global travel destination [14].