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工投集团“大健康”理念指引产品创新
Xin Hua Ri Bao· 2025-09-24 21:48
Core Viewpoint - Lianyungang Industrial Investment Group focuses on enhancing quality and efficiency in the "big health" sector by innovating in salt, agriculture, and aquaculture products while deepening brand value [1] Group 1: Salt Industry - The company aims to create a non-heritage salt product display base, emphasizing the cultural significance of Huai salt [1] - It plans to enhance the influence of its three major self-owned brands: "Golden Huai," "Ancient Huai," and "Monkey King" [1] - The company is developing high-value-added product clusters led by "Snow Salt," using high-quality sea salt produced through the national-level intangible cultural heritage technique of sun-drying salt [1] Group 2: Agriculture - A green production base for seawater rice is being established to create organic agricultural brands [1] - The company is leveraging the unique soil characteristics of salt fields, such as high humus content and rich trace elements, in collaboration with research institutions [1] - The brand "Salt Field Jade" rice is being developed into a well-known trademark [1] Group 3: Aquaculture - The company is constructing a modern aquaculture demonstration base to develop high-end fishery brands [1] - It is exploring industrial development paths under the "fishing-solar complementary" model [1] - The company is introducing leading enterprises to promote the construction of a modern facility fishery full industry chain project [1]