Core Viewpoint - The launch event for the new "Hundred-Year Old Cellar" series by Gu Beichun Group signifies a strategic move to enhance market presence in Jinan and respond to consumer demand, emphasizing the brand's cultural heritage and modern appeal [3][5][10]. Group 1: Event Overview - The event titled "Millennium Grand Canal, Ten Thousand Families Gu Beichun: Hundred-Year Old Cellar New Product Exclusive Banquet" was held at the Shangri-La Hotel in Jinan, showcasing the launch of three new strategic products: "Gold Edition," "Silver Edition," and "Hong Edition" [1]. - Key executives from Gu Beichun Group, including General Manager Zhang Hongchang and Marketing Director Zhao Enguo, attended the event alongside numerous guests and partners [1][3]. Group 2: Strategic Importance - Jinan is highlighted as a central location in Shandong Province for Gu Beichun's "Deji Integration" strategy, which aims to deepen market penetration and brand development in the region [3]. - The new product series is part of Gu Beichun's initiative to boost consumption and expand its banquet brand across the province, aligning with local cultural values [3][5]. Group 3: Product Features - The "Hundred-Year Old Cellar" series reflects a blend of traditional "Happiness Culture" and modern business dining elements, making it suitable for high-end banquets and business gatherings [3][5]. - The new products are designed with a modern aesthetic, featuring a red color scheme complemented by gold and silver accents, symbolizing good fortune and suitability for various occasions [5][6]. Group 4: Market Reception - The new series has been well-received, with local distributors expressing confidence in its appeal to consumers, emphasizing the cultural significance and positive associations tied to the brand [7]. - The event atmosphere was enhanced by elegant presentations and culinary pairings, showcasing the unique charm of Gu Beichun wines and reinforcing the brand's commitment to quality and consumer satisfaction [8][10].