Core Insights - The real estate and home decoration market is experiencing a surge in demand as the "Golden September and Silver October" peak season approaches, driven by seasonal changes and consumer needs for home renovation and upgrades [1] - In 2025, the building materials and home furnishing market is expected to show enhanced consumer vitality and a clear trend towards smart products, influenced by policies promoting "trade-in for new" and online sales promotions [1] - Mainstream consumers are shifting their home decoration preferences from "high-end" to "practical, durable, and high cost-performance" products, with a focus on storage, quality, and affordability [1] Group 1: Product Offerings - JD's Jingxi self-operated platform has integrated the supply chain of furniture and building materials across the country, launching nearly 1,000 high-quality domestic white-label home products that offer comparable quality to major brands [1] - The platform covers various categories including furniture, lighting, bathroom fixtures, and hardware tools, utilizing a "factory direct delivery" model to achieve low prices across the network [1] - The furniture offerings include multifunctional designs such as expandable TV cabinets and integrated desk and bookshelf units, catering to diverse user needs and modern home aesthetics [3] Group 2: Smart and Practical Solutions - Smart home products like the Xiaomi Snail 3D facial recognition electronic lock enhance security and convenience with features like "open upon arrival" [5] - Lighting products such as LED ceiling lights are designed to adapt to various scenarios, providing adjustable color temperatures for different activities [6][8] - Bathroom and kitchen products focus on smart, health-conscious, and easy-to-clean features, including AI-controlled smart toilets and self-cleaning bathtubs [9][11] Group 3: Promotions and Discounts - The Jingxi platform offers various promotional discounts, such as 150 yuan off for purchases over 1,000 yuan and 20 yuan off for purchases over 99 yuan, catering to different consumer needs [17] - The platform's strategy includes a wide range of products from high-end items to affordable essentials, ensuring comprehensive coverage across all price points [17] - The ongoing "Jingxi Home Decoration Festival" allows consumers to easily access a variety of home improvement products through the JD app [17]