史努比漫画
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75年后,史努比为何吸引Z世代?
Bei Jing Ri Bao Ke Hu Duan· 2025-09-10 15:17
Core Insights - The article discusses how Snoopy, a character created by Charles M. Schulz, continues to resonate with younger generations 75 years after his debut and 25 years after the last comic strip was published [3][4]. Group 1: Popularity and Cultural Relevance - A comprehensive Spanish edition of Snoopy comics has been published, indicating a resurgence in popularity among younger audiences, particularly Generation Z [3]. - Snoopy's image is featured on various products, including Uniqlo hoodies, Vans sneakers, Levi's jeans, Starbucks mugs, and Swatch watches, showcasing his broad cultural impact [3]. - In 2023, Snoopy's official TikTok account saw a nearly 224% increase in views, and interactions on Instagram surged by over 200%, reflecting his growing influence on social media [3]. Group 2: Emotional Connection and Timelessness - Young people may not be familiar with Schulz or his works, yet they engage with Snoopy's themes and philosophies, often sharing quotes and images that resonate with their experiences [4][7]. - Snoopy's character embodies a blend of creativity, humor, and emotional depth, making him appealing in a serious and often challenging world [7]. - The character's ability to evoke a range of emotions, from joy to despair, aligns with the current societal climate, where individuals seek escapism and connection through relatable narratives [9]. Group 3: Historical Context and Legacy - Snoopy first appeared in the Peanuts comic strip on October 4, 1950, and has since become a symbol of various human experiences and aspirations [7]. - The character serves as a reflection of societal changes and challenges, with experts noting that Snoopy's enduring appeal lies in his ability to articulate feelings of anxiety and hope [9]. - The ongoing relevance of Snoopy highlights the timeless nature of Schulz's work, which continues to resonate across generations [9].