转自：北京日报客户端 西班牙《世界报》网站发表题为《史努比如何在75年后还能吸引年轻人》的文章。文章摘要如下： 史努比的创作者查尔斯·M·舒尔茨曾经说，"史努比代表了许多人的梦想。为了生存，他必须在想象的世 界里寻找避风港，否则他的生活就会变得无聊而悲惨"。舒尔茨从自己的爱犬"斯派克"身上获得灵感， 设计出17897幅连环画中最具标志性的角色。2000年，《纽约时报》刊登的舒尔茨的讣告说："这可能是 人类有史以来最长的故事。" "史努比的故事以连环画的形式完美表现，正是因为它短小精悍，富有深度。这就是为什么它现在如此 适合在照片墙或TikTok上传播。"英国收藏家克莱尔·卡特罗尔说："或许在舒尔茨去世后，人们就不再 关注它了……但现在，通过社交平台，史努比找到另一种完美的媒介。" 史努比是永不落幕的派对的灵魂。美国康涅狄格大学教育心理学家詹姆斯·考夫曼认为："史努比从未过 时。他是那种每隔几年就会被重新发现并突然流行起来的永恒现象。爱玩、爱做白日梦、爱沉浸在幻想 中，这些总是令人开心的。我认为，在这个一切都显得非常严肃，甚至灾难性的时代，拥有一个富有创 意、轻松有趣的角色是很有吸引力的。但是，史努比并不肤浅： ...

那么，这种情况是如何产生的？是因为市场变化快，还是因为生产流程割裂？是因为从业者能力不足，还是时代的特点如此？为了探究这个问题，触乐找 到一些"做内容"的人聊了聊，寻找当下内容生产者面临的困境中，是否有可供总结的规律。 流行文化海 "大家越来越发现，靠'用研'的这套体系去得出数据化结论，对创作指导意义是比较滞后的。我们需要捕捉到玩家对未来的一种倾向性，才可 以在推出新内容时，让这个内容成为玩家恰好会喜欢的东西。按照传统的'用研'思维，我们做出来的东西一定是大家已经见过的，已经被市场 验证过的，但玩家更喜欢新内容……我们很依赖的游戏的创作指导就没有意义了，大家只能寄希望于一个能'预测未来'的拯救者出现。" "我们从流行文化里捞出内容，推上市场，它看上去很好。唯一的问题是，我们根本不知道受众想要什么。" "内容向游戏"是个不怎么清晰的定义。它可以大致被概括为"在版本长线更新时，通过更高质量、更新鲜和更'加量不加价'的内容来留住玩家"的一类游 戏。虽然玩家在这类游戏里也会为数值付费，但主体人群的付费重点仍是围绕来内容进行的。 它有点像是连载网文，或是边拍边播的影视剧，但又比这两者复杂、体量大得多。它背后是一整条内容 ...

Core Insights - The 2025 Africa Animation Expo is being held from August 28 to 31 at the Johannesburg International Convention Centre, focusing on anime, gaming, and pop culture [1] - The event attracts anime enthusiasts, creators, and industry professionals from various African countries [1] - Activities include themed displays, interactions between anime celebrities and fans, product promotions from major gaming companies, and sales of anime-related merchandise [1] - Outdoor activities feature live music performances and flash mobs of famous anime characters, enhancing the event's atmosphere [1]

斯威夫特与凯尔斯2023年10月首次公开恋情，凯尔斯的父亲艾德向媒体透露，他的儿子约两周前就在密苏里家中打算向"霉霉"求婚了，本来还有些犹豫，但 在自己的鼓励下终于送上了订婚戒指："他们出去吃晚餐，享用红酒，然后就完成了求婚，并第一时间通过视频电话把好消息告诉了我们。" 斯威夫特和凯尔斯订婚的消息不仅传遍网络，也惊动了白宫。美国"政治新闻网"称，之前美国总统特朗普和斯威夫特互相看不顺眼，这次特朗普放下前嫌， 为这对新人送上祝福。特朗普26日表示："我祝他们好运。我认为他是一位伟大的球员、一位出色的男人；我也认为她是一位了不起的人，因此我祝他们好 运。" 特朗普就任美国总统以来，斯威夫特一直表现得并不友好，多次明确表示支持他的政敌，尤其是民主党候选人哈里斯，特朗普也给予反击："我讨厌泰勒·斯 威夫特！"特朗普今年5月还发帖称："有人注意到吗？自从我表示讨厌她后，她就不红了。" 【环球时报特约记者 董铭】美国流行乐歌星"霉霉"泰勒·斯威夫特26日宣布同男友——美国国家橄榄球联盟球星特拉维斯·凯尔斯订婚的消息，不仅在社交媒 体上引发"巨震"，就连美国总统特朗普也为他们送上祝福。 "你的英语老师和你的体育老师要结婚了 ...

泰勒 · 斯威埃哥哥官订婚 時朗普遠上祝福: "我祝他们好运" 福克斯新闻网称，斯威夫特当天在社交媒体Instagram上宣布了与橄榄球明星特拉维斯·凯尔斯订婚的消息。"你的英语老师和体育老师要结婚了。"斯威夫特 说，并配上了凯尔斯单膝跪地拥抱她的照片。这条帖文发布时特朗普正在进行内阁会议。 "我本想问您一个严肃的问题，但必须告诉您，就在内阁会议期间，爆出了今年最大的流行文化新闻。"一名记者在会上提问说，"特拉维斯·凯尔斯和泰勒·斯 威夫特订婚了。总统先生，全世界都想知道您的反应。" 特朗普则为这对情侣送上美好祝福。"我祝他好运。"特朗普说，"我认为他是一名出色的球员，也是个好人。而她是一位了不起的人。所以我祝他们好运。" 特朗普和斯威夫特多年来屡次发生冲突。早在2018年中期选举时，斯威夫特曾支持田纳西州的两名民主党人竞选。特朗普当时说，"我现在对泰勒音乐的喜 爱程度降低了25%。"而泰勒·斯威夫特曾在2020年大选期间抨击特朗普，指责他试图"公然作弊"，此前特朗普政府曾阻止邮寄投票。在2024年美国大选期 间，斯威夫特表态支持民主党候选人哈里斯。特朗普随后于去年9月15日发帖称，"我讨厌泰勒·斯威夫特！" ...

Core Viewpoint - Bubble Mart (09992) is experiencing a significant increase in stock price, attributed to the rapid growth of its collectible toy Labubu in the Middle East market, particularly Saudi Arabia, where it is transforming from a niche collectible to a cultural and commercial phenomenon [1] Group 1: Market Performance - Bubble Mart's stock rose over 3%, specifically 3.21%, reaching 251 HKD with a trading volume of 1.345 billion HKD [1] - The collectible toy Labubu is sold through blind boxes on Saudi e-commerce platforms, priced between 99 to 399 Saudi Riyals (approximately 26 to 107 USD) [1] Group 2: Financial Projections - DBS Bank's report anticipates Bubble Mart's revenue and profit to grow by over 140% and 180% respectively this year, driven by a diversified product portfolio and innovative business model [1] - The cumulative global sales of well-known IPs like Pokemon and Hello Kitty have surpassed 50 billion to 150 billion USD, indicating a strong market for collectibles [1] - The bank projects that by 2025, overseas sales will account for over 50% of Bubble Mart's total sales, with a compound annual growth rate (CAGR) of 81% for revenue and 99% for profit from 2024 to 2026 [1]

智通财经APP获悉，星展发布研报称，泡泡玛特(09992)受Labubu、Molly等自有IP强劲需求推动，预期 今年收入及盈利分别增长逾1.4倍及1.8倍。 基于公司的流行文化影响力增长及中期稳健前景，该行首 予"买入"评级，目标价312港元，预期2024至26年收入及盈利的年均复合增长率分别达81%及99%。 泡泡玛特股价走势可能取决于公司能否将核心IP转化为可持续的文化标志，该行认为公司可通过多元化 的产品组合、规模化及创新商业模式，可构建稳健的中期前景，以抵消短期风险。该行指，知名IP如 Pokemon及Hello Kitty等，全球累计销售额突破500至1500亿美元，并持续增长。 泡泡玛特快速扩张国 际市场及全渠道发展，预计将推动2025年海外销售占比超过50%。 ...

Core Viewpoint - DBS has released a report indicating that Pop Mart (09992) is driven by strong demand for its proprietary IPs such as Labubu and Molly, with expected revenue and profit growth of over 140% and 180% respectively this year [1] Group 1: Financial Projections - The company is projected to achieve a compound annual growth rate (CAGR) of 81% in revenue and 99% in profit from 2024 to 2026 [1] - The target price set by DBS for Pop Mart is HKD 312 [1] Group 2: Market Position and Strategy - The stock price trajectory of Pop Mart may depend on its ability to transform core IPs into sustainable cultural icons [1] - The company is expected to build a robust mid-term outlook through a diversified product portfolio, scaling, and innovative business models to offset short-term risks [1] Group 3: Industry Context - Notable IPs like Pokemon and Hello Kitty have achieved cumulative global sales exceeding USD 50 billion to USD 150 billion, with continued growth [1] - Pop Mart's rapid expansion into international markets and omnichannel development is anticipated to push overseas sales to account for over 50% by 2025 [1]

Core Insights - Skims, co-founded by Jens Grede and Kim Kardashian, has reached a valuation of $4 billion in its latest funding round, with notable investors including Greenoaks Capital and Thrive Capital [2] - Jens Grede emphasizes the importance of brand identity and cultural representation in reaching consumers in today's fragmented media landscape [4][5] - The conversation highlights the shift in consumer preferences towards comfort and nostalgia, moving away from a futuristic outlook [21][23] Group 1: Company Overview - Skims was founded in 2019 by Jens Grede, Emma Grede, and Kim Kardashian, focusing on shapewear and loungewear [2] - The brand has gained significant traction and is considering an IPO, although specific details were not discussed in the interview [2] - Skims has successfully positioned itself in a market with high barriers to entry, particularly in functional lingerie [3] Group 2: Brand and Cultural Insights - Grede argues that modern consumers are more interested in what a brand represents culturally rather than just its products [4] - He believes that pop culture serves as a shortcut to consumer engagement, especially in a fragmented media environment [5][9] - The discussion points out that sports and pop culture are the only elements that can transcend various societal boundaries, including politics and religion [5][13] Group 3: Consumer Behavior and Market Trends - There is a notable shift in consumer aspirations, with fewer young people wanting to be professional athletes and more aspiring to be creators or influencers [5][60] - Grede observes that nostalgia is becoming a dominant theme in pop culture, as consumers seek comfort in familiar experiences [21][23] - The rise of social media has made it challenging for new brands to establish themselves, as algorithms favor recent interactions over brand loyalty [29][30] Group 4: Strategic Insights for Brands - Grede emphasizes the need for brands to adapt quickly to cultural trends and consumer preferences, suggesting that successful brands are those that can innovate and respond to market changes [38][45] - He highlights the importance of product quality and consumer experience, stating that a strong product can succeed even without extensive marketing [54] - The interview discusses the significance of collaboration with influential figures like Kim Kardashian, positioning Skims as a cultural platform rather than just a product brand [60]