Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The Douyin "Create the World" ecosystem has established a new UGC creation model based on interactive social engagement, linking users, creators, and brand owners, resulting in a large user base, high engagement, low entry barriers for creation, and multiple commercial possibilities [5] - The core user demographic is young, with over 70% aged 18-30; daily active users of the "Little Fireman" feature reach 100 million, and the "World" feature has accumulated over 50 million users [5] - Creators are experiencing rapid growth, with over a thousand "Little Fireman" creators and more than 5,000 works created, while the "World" feature has produced over 24 works with over 1 million views [5][6] - Brand owners are leveraging immersive interactive marketing strategies, transitioning from passive reception to active experience through customized worlds and interactive activities [5] - The future trend indicates a shift from merely "browsing Douyin" to "playing Douyin," marking the arrival of an era of universal creation, empowered by AI, and the maturation of commercialization pathways [5] Summary by Sections Research Background Assessment - The report is conducted by MoonFox Data, a member of Aurora, recognized for its data intelligence services and large sample data mining capabilities [3] - The research period primarily covers data from June 2025 to February 2026, ensuring timeliness regarding the latest developments in the Douyin "Create the World" platform [3] Scope and Boundaries Confirmation - The report focuses on the UGC sub-industry, specifically the Douyin "Create the World" ecosystem, including the "Little Fireman" and related short video content [4] - The geographical market analyzed is mainland China, primarily focusing on Douyin users [4] Key Data Capture and Presentation - Douyin's overall daily active users (DAU) have surpassed 600 million [7] - As of February 2026, the "Little Fireman" feature has reached 100 million daily active users [7] - The "World" feature has accumulated over 50 million users since its launch in June 2025, with a peak daily active user count of 200,000 [7] - The total number of views for topics related to "Little Fireman" and "World" has exceeded 10 billion [8]