Group 1 - The core viewpoint of the article highlights the selection of a cultural and culinary project in Shantou's Longhu District as one of the "2025 Guangdong Consumption New Scene Cases," emphasizing its unique integration of Chaozhou cuisine and culture [1] - The project, named "He Sheng Plaza Changping Store," spans over 10,000 square meters and features more than 130 specialty merchants, creating a new landmark for food culture that combines consumption, experience, and culture [1][3] - The design incorporates local street culture and modern technology, offering immersive experiences such as "Cuo Jiao Tou Light and Shadow Art" and interactive elements like NPC storylines and themed spaces, including a rice noodle museum [3] Group 2 - The project aims to build a diverse merchant matrix that includes leading brands, traditional non-heritage food shops, and trendy offerings, catering to various consumer demands with both traditional and innovative food options [3] - It retains traditional dishes like "Guotiao Soup" and "Chaozhou Rice Noodles" while also introducing new flavors such as Southeast Asian-style skewers, reflecting a blend of heritage and modern culinary trends [3]