Core Viewpoint - The event "2026 Jinian Cai Selection Activity and Jiyue Boutique New Year Goods Exhibition" aims to promote the branding upgrade of Jilin cuisine and enhance agricultural and food industry collaboration between Jilin and Guangdong, contributing to rural revitalization and consumption upgrade [1][5]. Group 1: Event Overview - The event features participation from 41 Jilin enterprises and 13 leading Guangdong companies, showcasing over 300 types of "Jinian Cai" and processed agricultural products across various sectors including livestock, aquatic products, and prepared dishes [3]. - Guangdong enterprises present unique foods such as Cantonese cured meats, Heyuan pig's trotter powder, and Chaoshan beef balls, alongside Jilin's high-quality ingredients [3]. Group 2: Marketing and Cultural Integration - The event employs an innovative "online + offline" dual-mode strategy to expand market reach, including live streaming by the Jilin Youth E-commerce Association and an official "cloud exhibition" by Changchun Agricultural Expo Park [3]. - Cultural empowerment is emphasized through themed banquets like "J味·冰雪盛宴" and "J味·团圆家宴," enhancing the cultural identity of "Jicai" [3]. - A special area for "Jicai New Year Flavor in Schools" is established to explore the integration of traditional flavors with campus dining, creating new consumption scenarios for high-quality ingredients [3]. Group 3: Industry Collaboration and Economic Development - The exhibition serves as a concentrated promotion of Jilin agricultural products and a deepening practice of Jiyue industry collaboration, enhancing the brand value of "Ji" through product exhibitions, cultural promotion, digital marketing, and industry integration [5]. - The event aims to provide new pathways for resource sharing and industrial co-prosperity between the north and south, supporting high-quality development of regional agricultural economies [5].