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从岭南大地到北国春城,“媒体+”再为吉粤“四个共享”添动能
Nan Fang Nong Cun Bao· 2025-08-17 05:34
Core Viewpoint - The "Media+" initiative aims to enhance agricultural cooperation between Guangdong and Jilin provinces, focusing on the promotion of high-quality agricultural products and the establishment of a robust market system through cultural empowerment and media integration [10][11][12]. Group 1: Event Overview - The Jilin-Guangdong Agricultural Sharing Economy and Quality Specialty Agricultural Products Promotion Conference was held during the 24th Changchun International Agricultural and Food Expo [2][3]. - The conference emphasized themes such as technological agriculture, green agriculture, quality agriculture, and brand agriculture [4][5]. Group 2: Media Empowerment - The "Media+" initiative is seen as a transformative approach to empower agricultural market systems, integrating culture and media to enhance product value and market reach [9][30]. - The initiative has sparked a wave of exploration and discussion across various industries, promoting a new paradigm of cooperation between Jilin and Guangdong [11][12]. Group 3: Agricultural Cooperation - The collaboration between Jilin and Guangdong has led to the development of numerous products, market connections, and export enterprises, establishing a new cooperative model known as the "Four Shares" [12][13]. - Jilin officials expressed the intention to adopt Guangdong's successful experiences in cultural empowerment and media integration to boost local agricultural products [14][15]. Group 4: Brand Development - The initiative aims to transform regional products into trusted national brands by connecting cultural narratives with consumer experiences through media [16][17]. - Various companies are leveraging the "Media+" strategy to enhance brand recognition and market presence, focusing on consumer trends and product innovation [39][40]. Group 5: Future Directions - Guangdong plans to collaborate with Jilin to create a "New Year Dish" matrix, elevating local specialties like Jilin ginseng into culturally significant products through media promotion [48][49].
广东“妇女创业小额贷”15年带动158万妇女创业就业
Nan Fang Nong Cun Bao· 2025-07-15 04:02
Core Viewpoint - The "Women's Entrepreneurship Microloan" program in Guangdong has significantly supported women's entrepreneurship and employment over the past 15 years, benefiting 158,000 women directly and indirectly creating job opportunities for 1.58 million women [6][19]. Group 1: Program Overview - The program was established in 2011, providing subsidized microloans to women with local residency in Guangdong, aged under 60, and possessing certain labor skills and entrepreneurial capabilities [8][9]. - The maximum loan amount for individual women is 100,000 RMB, while exemplary women-led cooperatives can receive up to 300,000 RMB [13][15]. - The total funding allocated by the provincial government for this program has reached 1.7994 billion RMB, with 159 billion RMB in microloans disbursed over 15 years [17][19]. Group 2: Success Stories - Entrepreneur Yang Mei successfully expanded her seafood business with a 300,000 RMB microloan, enhancing production capabilities and establishing a sales network covering over 1,000 stores nationwide, achieving an annual output value of 10 million RMB [34][30]. - Song Daoyu, known as the "Ginger Queen," improved her cooperative's production efficiency and sales from 2.5 million RMB to over 5 million RMB annually after receiving a 300,000 RMB loan for equipment upgrades [50][51]. - Yan Xiaocan leveraged a 300,000 RMB microloan to enhance her e-commerce operations, resulting in a significant increase in sales and the training of over 300 individuals in e-commerce, benefiting more than 100 local farmers [72][70]. Group 3: Economic Impact - The program has created a multiplier effect in the local economy, enabling women entrepreneurs to contribute to agricultural modernization and rural revitalization [98]. - The financial support has led to increased production capacities and job creation, with significant growth in sales and profitability for various businesses involved in agriculture and related sectors [93][95].
从福鼎白茶到黄河口大米:中国地理标志产品如何飘香国际市场
Zhong Guo Jing Ji Wang· 2025-07-07 13:24
Core Viewpoint - The event aims to promote Chinese geographical indication products internationally, enhancing public awareness of high-quality food and integrating local enterprises into the global green agricultural supply chain [1][4]. Group 1: Event Overview - The China Council for the Promotion of International Trade (CCPIT) hosted a promotional event for geographical indication products in Beijing on July 4, 2025 [1]. - The event featured representatives from various regions discussing their geographical indication industries and quality safety systems [1]. Group 2: Regional Highlights - Fuding City in Fujian Province reported a tea garden area of 319,100 acres, with a total tea production of 41,000 tons and an industry output value of 15.518 billion yuan in 2024 [2]. - The "Hua Ju Hong" product from Huazhou, Guangdong, has been a national geographical indication protected product since 2006, with a comprehensive quality control system in place [2]. - Dongying City in Shandong Province has developed 11 geographical indication agricultural products, leveraging its unique resources to enhance brand value and market competitiveness [3]. Group 3: Industry Statistics - As of the end of 2024, China has recognized a total of 2,544 geographical indication products, with a direct output value exceeding 960 billion yuan, showing stable growth over the years [4]. - The CCPIT emphasizes the importance of integrating high-quality geographical indication products into the global agricultural supply chain as a key step for enhancing international competitiveness [4].
广州地铁添 “地理标志小站”,新会陈皮、英德红茶等地标产品一站买齐
Nan Fang Nong Cun Bao· 2025-07-06 14:03
Core Viewpoint - The introduction of "Geographical Indication Stations" in Guangzhou Metro aims to promote local products and enhance consumer experience through convenient access to regional specialties [2][11][12]. Group 1: Overview of Geographical Indication Stations - The first two "Geographical Indication Stations" were launched with the opening of Guangzhou Metro Line 10, featuring self-service vending machines at Industrial Avenue South Station and Yangji East Station [2][3]. - These stations primarily showcase well-known geographical indication products such as Xinhui Chenpi, Huaqiao Red, Fenghuang Dancong tea, Yingde Black Tea, and Guiling Honey, along with derivative products like Chenpi yogurt and honey water [3][4]. Group 2: Consumer Experience and Accessibility - Passengers can purchase authentic geographical indication products and their derivatives while using the metro, providing a diverse and rich "one-stop" shopping experience [5]. - The initiative leverages high foot traffic and visibility at transportation hubs to make geographical indication products more accessible and recognizable to consumers [11]. Group 3: Future Development and Impact - Guangdong is the first province in the country to establish such "Geographical Indication Stations," with plans to further enhance their construction and integrate these products into urban public spaces [8][14]. - The initiative aims to transform local specialties into cultural symbols, stimulate consumption, and support rural revitalization efforts by linking small stations to larger industries [15][16].
秀出岭南“食”力!广东食品北上新疆收获满满
Nan Fang Nong Cun Bao· 2025-06-28 09:06
Group 1 - Guangdong food promotion event in Xinjiang took place from June 26 to June 30 during the 2025 China-Eurasia Commodity and Trade Expo [4][6] - The event showcased various traditional Guangdong foods such as lychee, phoenix single cluster, and turtle jelly, attracting both local citizens and international merchants [5][6] - The promotion aimed to enhance brand recognition for local products like Lianrao lychee, which has a planting area of 12,000 acres and is known for its large fruit and sweet taste [12][13] Group 2 - The event served as a platform for Guangdong's specialty agricultural products and traditional foods to connect with broader markets, emphasizing the desire for mutual prosperity [8][9] - Companies like Huazhou Peilin Orange Red Cooperative are leveraging the event to introduce their products to a wider audience, aiming to help local farmers increase their income [17][18] - Innovative product development is evident, with companies creating new forms of traditional foods, such as coffee and beverages made from Huazhou orange red, to attract younger consumers [21][23] Group 3 - The collaboration between Guangdong and Xinjiang is highlighted through the fusion of local products, such as the combination of Xinjiang seabuckthorn and Guangdong pickled vegetables to create a unique dish [30][32] - The event facilitated discussions on potential partnerships, with companies expressing interest in utilizing advanced production techniques from Guangdong to enhance their offerings [43][45] - The participation of foreign merchants indicates a growing interest in Guangdong products, with several companies reporting successful engagements and potential large orders [47][49] Group 4 - The "Xinjiang products going south, Guangdong products going north" theme was supported by various government departments, aiming to deepen cooperation in agriculture, trade, and culture between the two regions [52][54] - Future initiatives will focus on promoting Guangdong food in Xinjiang and enhancing sales through various exhibitions, aiming for more significant outcomes in regional collaboration [55]
广东荔枝“抢鲜”北上新疆 受国内外客商青睐
Zhong Guo Xin Wen Wang· 2025-06-27 21:20
Group 1 - The core theme of the 2025 China-Eurasia Commodity Trade Expo is "Jointly Discussing Eurasian Cooperation and Sharing the Prosperity of the Silk Road," with a focus on enhancing trade cooperation between Guangdong and Xinjiang [2][3] - The "Products from Xinjiang Southward and Guangdong Northward" platform aims to expand the Belt and Road market and deepen trade cooperation, linking upstream and downstream enterprises through online and offline channels [3][5] - Guangdong lychee is the highlight of the exhibition, attracting significant attention from domestic and international merchants, with all samples consumed within two hours [5] Group 2 - Several large Guangdong enterprises participated in the expo to seek business opportunities and accelerate connections along the Silk Road Economic Belt [3] - The event featured a variety of classic Guangdong products, showcasing the charm of Lingnan culture, including lychee, tea, and other local specialties [3][5] - Companies are leveraging new technologies, such as "frozen dormancy technology," to facilitate the long-distance transportation and export of lychee to Central Asia [5]
2小时,抢尝一空!广东荔枝抢“鲜”北上进疆
Nan Fang Nong Cun Bao· 2025-06-26 12:05
Core Viewpoint - Guangdong lychee is gaining popularity in Xinjiang, showcasing the potential for expanding trade and cultural exchange between the two regions through the "Xinjiang products going south, Guangdong products going north" initiative [12][13][34]. Group 1: Event Overview - The 2025 China-Eurasia Commodity Trade Expo was held in Urumqi, Xinjiang, featuring a thematic exhibition area focused on the exchange of products between Xinjiang and Guangdong [6][7][12]. - Guangdong lychee was highlighted as a key product, attracting significant attention from domestic and international merchants [8][10][32]. Group 2: Market Response - Within two hours of the exhibition, all samples of Guangdong lychee were consumed, indicating strong demand from consumers and merchants in Xinjiang [15][18][19]. - Various lychee varieties, such as Guiwei and Hongdenglong, were showcased, impressing attendees and enhancing the visibility of Guangdong's agricultural products [21][23][25]. Group 3: Strategic Goals - The initiative aims not only to introduce lychee to Xinjiang but also to expand into Central Asian markets, leveraging new opportunities for overseas market growth [28][30]. - The event serves as a platform for deepening economic cooperation and cultural exchange between Guangdong and Xinjiang, promoting the "Belt and Road" initiative [12][34][39]. Group 4: Broader Product Showcase - In addition to lychee, other Guangdong products such as tea and traditional delicacies also received attention, further promoting the region's agricultural diversity [42][46]. - The event facilitated connections between Guangdong enterprises and local distributors in Xinjiang, enhancing trade relationships [51][56]. Group 5: Future Initiatives - The "Xinjiang products going south, Guangdong products going north" initiative is part of a broader strategy to strengthen economic ties and promote local specialties through various trade fairs and promotional activities [59][62][65]. - Upcoming events, including specialized product promotion activities, are planned to continue fostering trade and collaboration between the two regions [66][67].
高考放榜!十年寒窗终不负,“三宝”相伴庆功时
Nan Fang Nong Cun Bao· 2025-06-25 06:32
Core Viewpoint - The article celebrates the results of the Gaokao (National College Entrance Examination) in Guangdong, highlighting the achievements of 784,000 students and emphasizing the importance of perseverance and knowledge accumulation over the past decade [4][6]. Group 1: Student Achievements - A total of 784,000 candidates in Guangdong received their exam results, marking a significant milestone in their lives [4]. - The article reflects on the hard work and dedication of students over ten years, culminating in their performance in the Gaokao [6]. Group 2: Guangdong Sanbao Products - Guangdong Sanbao emphasizes its commitment to "true origin, true year, true quality," showcasing products that have been carefully selected and crafted over time [7]. - The company offers a range of products, including aged tangerine peel, Huaju Hong, and spring sand仁, which symbolize resilience and strength [7][8]. - The article promotes Guangdong Sanbao's products as gifts to celebrate academic achievements, encouraging students to embrace their future with confidence [8].
198!幸福带回家!广东三宝上新“八角礼盒”
Nan Fang Nong Cun Bao· 2025-06-13 01:37
Core Viewpoint - Guangdong Sanbao has launched the "Octagonal Gift Box," which combines three traditional Lingnan treasures: Xinhui Chenpi, Huaju Hong, and Chunsan Ren, emphasizing health and cultural significance in gifting [4][5][6]. Group 1 - The Octagonal Gift Box features a unique three-layer design inspired by palace architecture, symbolizing good fortune and prosperity from all directions [4][5]. - The product is positioned as a "health guardian gift," particularly suitable for Father's Day, promoting health through traditional teas and soups [6][7][8]. - The ingredients are sourced from specific regions known for their unique natural conditions, enhancing the quality and authenticity of the products [11][20][24]. Group 2 - Xinhui Chenpi is cultivated in a favorable climate, contributing to its high quality and is known for its health benefits [13][15][19]. - Huaju Hong, recognized as a "Chinese treasure," has historical significance as a tribute item and has been included in the "food and medicine homologous" directory [20][21][22]. - Chunsan Ren, with over 1300 years of cultivation history, is celebrated for its medicinal properties and is a key ingredient in traditional Chinese medicine [28][30][31]. Group 3 - Each product in the Octagonal Gift Box undergoes strict quality control, ensuring they meet high standards for health benefits and culinary use [41][42]. - The packaging is designed to maintain freshness and quality, featuring an elegant octagonal shape that reflects Lingnan culture [44][45]. - The product specifications include Xinhui Chenpi (85g), Chunsan Ren (45g), and Huaju Hong (8g), sourced from their respective regions [47][48][49].
亚克西!广东三宝万里行走进新疆喀什
Nan Fang Nong Cun Bao· 2025-06-01 13:30
Core Viewpoint - The event in Kashgar, Xinjiang, showcases Guangdong's cultural heritage and products, particularly the "Guangdong Three Treasures," which are gaining popularity and recognition in the region [2][4][22]. Group 1: Event Overview - The event coincides with the Dragon Boat Festival, featuring various cultural activities that highlight the connection between Guangdong and Xinjiang [2][3]. - The "Cultural Enrichment Xinjiang" initiative includes a series of artistic markets promoting Guangdong's cultural heritage [4][16]. Group 2: Guangdong Three Treasures - Guangdong Three Treasures consist of New会 Chenpi, Huaju Hong, and Chunsan Ren, known for their medicinal and culinary uses [8][21]. - The product has received positive feedback from visitors in Kashgar, indicating a successful introduction to the local market [9][20]. Group 3: Market Expansion and Economic Impact - The initiative aims to enhance trade relations between Guangdong and Xinjiang, promoting local products through the "Jiangpin Southbound, Yuepin Northbound" platform [16][18]. - The presence of Guangdong Three Treasures in Kashgar is expected to enrich local consumers' dining experiences and promote health-conscious eating [22].