Core Insights - Miniso reported a revenue of 9.393 billion RMB for the first half of 2025, marking a year-on-year growth of 21.1%, while net profit decreased by 23.1% to 906 million RMB [1][2] - The adjusted net profit increased by 3% to 1.278 billion RMB, indicating a positive trend despite the overall profit decline [1][2][8] Financial Performance - Revenue for the first half of 2025 was 9.393 billion RMB, up from 7.758 billion RMB in the same period of 2024, reflecting a growth of 21.1% [2] - Gross profit rose by 22.6% to 4.157 billion RMB, while operating profit increased by 3.4% to 1.546 billion RMB [2] - The pre-tax profit fell by 21.9% to 1.194 billion RMB, and net profit decreased by 23.1% to 906 million RMB [2] - Adjusted EBITDA grew by 11.2% to 2.187 billion RMB [2] Business Segments - The retail brand Miniso in mainland China generated a pre-tax income of 6.558 billion RMB, while overseas markets contributed 3.537 billion RMB [4] - The TOP TOY brand saw a significant revenue increase of 73%, with total store count reaching 293 [4][5] - The growth in TOP TOY is attributed to store expansion and continuous product innovation, positioning it as a potential second growth driver for Miniso [4] Strategic Investments - Miniso completed the acquisition of a 29.4% stake in Yonghui Supermarket for 6.27 billion RMB, becoming its largest shareholder [6] - The investment in Yonghui Supermarket resulted in a loss of 119 million RMB for Miniso [7] - Despite the loss, Miniso's cash and cash equivalents increased to 7.115 billion RMB from 6.227 billion RMB year-on-year [7] - Miniso utilized its equity in Yonghui as collateral for bank loans, amounting to approximately 4.308 billion RMB [7]