Core Points - The article highlights the rise of unauthorized training programs that falsely associate with prestigious universities, exploiting consumer interest in elite education [1] - Beijing's market regulatory authority has cracked down on a case involving a business that misused Tsinghua University's name and imagery to mislead consumers [1] - Consumers are advised to verify the legitimacy of training institutions to avoid falling victim to fraudulent schemes [1] Summary by Categories Regulatory Actions - Beijing's market regulatory authority has intensified oversight and enforcement against businesses that misrepresent their affiliation with well-known educational institutions [1] Consumer Awareness - Consumers are urged to be vigilant and conduct thorough checks on the qualifications of training providers to prevent being misled by fraudulent claims [1] Market Trends - There is an increasing trend of businesses offering high-priced training programs labeled as "executive classes" or "study programs" that are not officially recognized by the associated universities [1]