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研报掘金丨华鑫证券:维持君亭酒店“买入”评级,海外业务拓展顺利
Ge Long Hui A P P· 2025-09-16 08:17
Core Viewpoint - The report from Huaxin Securities indicates that Junting Hotel's net profit attributable to shareholders for the first half of 2025 is projected to be 0.06 billion yuan, a decrease of 55% year-on-year, with the second quarter showing a 63% decline [1] Group 1: Financial Performance - Junting Hotel's net profit for Q2 2025 is expected to be 0.03 billion yuan, reflecting a significant year-on-year decrease of 63% [1] - The company is focusing on refined operations and aims to enhance efficiency and profitability during a period of industry adjustment [1] Group 2: Strategic Initiatives - The company is implementing a differentiated strategic upgrade across its three major brands, with Junlan promoting a unique breakfast standard in 10 pilot hotels to boost non-room revenue [1] - Junting is enhancing operational efficiency through refined room allocation, while Jinglan is developing a unique IP that integrates regional culture to improve customer experience [1] Group 3: International Expansion - The company has seen a significant increase in overseas guest data, with the share of overseas platform night stays in the OTA segment rising to 11.21% year-on-year [1] - In May, the company entered into a strategic partnership with the eighth largest hotel group globally, Selected International, to bolster its international business [1] Group 4: Future Outlook - For 2025, the company plans to concentrate on refined operations, continuing its light asset transformation, optimizing existing resources, and expanding overseas [1] - The company is actively restructuring its competitive edge to seek breakthroughs during the industry's deep adjustment period [1]