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听妈妈话细竹鞭
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“听妈妈话”细竹鞭,这样的“情怀营销”记得见好就收
Nan Fang Du Shi Bao· 2025-12-13 15:36
Group 1 - The product "Listening to Mom" bamboo whip is marketed as a nostalgic item for consumers born in the 70s to 90s, emphasizing emotional value without promoting negative behavior [1][3] - The product's description and customer reviews suggest a humorous take on childhood discipline, but there are concerns about its potential to encourage domestic violence [1][3] - The product is primarily sold in Fuzhou, and its appearance may lead to confusion among consumers in other provinces, as it resembles a bundle of small bamboo strips rather than a standalone whip [1][2] Group 2 - Despite its low price of 8.9 yuan, the actual demand for the product remains uncertain, with concerns that it may end up being discarded rather than used for decoration [2] - The marketing strategy targets the 70s to 90s demographic, reflecting an understanding of past family education practices, but modern parents are increasingly favoring non-violent communication with their children [3] - Legal experts warn that the product could be seen as promoting domestic violence, highlighting the need for the seller to be aware of potential legal repercussions and the importance of maintaining a positive brand image [3]