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“诺基亚手机”可能会再死一次
Hu Xiu· 2025-07-21 05:55
Core Points - HMD, a Finnish mobile brand known for its association with Nokia, has announced a significant reduction in its operations in the U.S., effectively exiting the market [1][3][34] - The company has struggled to adapt to the competitive smartphone market, particularly against established players like Apple and Samsung, and has primarily focused on low to mid-range devices [18][30][33] Company Background - HMD Global Oy was formed after Nokia's mobile division was sold to Microsoft, with HMD acquiring the rights to use the Nokia brand [11][12][15] - Despite the legacy of Nokia, HMD has failed to make a significant impact in the smartphone market since its inception in 2016 [32][34] Market Challenges - HMD's strategy has been focused on the sub-$400 market, which is highly competitive and has limited profit margins [18][19] - The company has faced challenges in the U.S. market due to the dominance of major carriers and the high costs associated with gaining market access [28][29] Future Strategy - HMD plans to pivot towards three strategic pillars: "family," "security," and "microfinancing," targeting emerging markets and enterprise solutions [35][40] - The company has already launched products aimed at family safety and is looking to expand into enterprise markets with a focus on security [36][38] Competitive Landscape - HMD's exit from the U.S. market highlights its inability to compete effectively against larger brands and the challenges posed by established ecosystems [30][33][34] - The company faces significant competition from brands like Transsion in emerging markets, which could hinder its growth plans [41]
62岁的乔丹,要复出当解说了
36氪· 2025-05-15 00:03
62岁,正是该拼的年纪? 以下文章来源于体育产业生态圈 ,作者ECO氪体 体育产业生态圈 . 专注于有温度、有态度的体育商业内容,陪体育行业一同成长 文 | 李佳浚、妙丽 来源| 体育产业生态圈(ID:ECO-SPORTS) 封面来源 | clutchpoint 听乔丹解说比赛,是一种什么体验? 北京时间5月12日, NBC体育频道官方宣布:乔丹将从新赛季开始,以"特别嘉宾"的身份加入《NBA on NBC》节目。 "我非常激动能看到NBA重回NBC平台。"乔丹在官方声明中表示,"《NBA on NBC》曾是我职业生涯中非常重要的一部分,能以特别嘉宾的身份参与这个 项目,我感到非常兴奋。" 不仅如此,乔丹也以视频连线形式出现在了NBC举办的招商大会上,背后的商业考虑不言而喻。 图源:clutchpoint 在官方声明中, 乔丹的角色名称叫作"特别嘉宾(special commentator)",尽管NBC并未明确具体的参与形式,但无论任何,能把乔丹请到演播室,NBC 已经创造了历史 ——此前,乔丹从未在任何演播室或者节目中亮相。 更何况,这样"点到为止"的亮相,反而更具爆点,也更能吊足球迷胃口。 而在与乔丹达 ...