Core Insights - The "Cultural New Rhythm & Creative Life" product launch event showcased a blend of traditional and modern cultural elements through various creative products [1][18] - Three brands, Nansong Bookstore, Chuhan Crafts, and Jieli Publishing House, presented their innovative cultural products, emphasizing the integration of cultural heritage with contemporary design [1][18] Group 1: Nansong Bookstore - Nansong Bookstore, from Zhejiang Dachun Publishing House, introduced products inspired by Song Dynasty culture, aiming to revitalize this heritage in daily life [3][4] - The "Song Painting Flowing Light" series features refrigerator magnets designed with classic Song paintings, enhancing home aesthetics [4] - The Song-themed stationery series includes sticky notes and washi tape, reflecting the beauty of Song-era tea culture and art [4] Group 2: Chuhan Crafts - Chuhan Crafts presented products that merge Jingchu culture with the characteristics of Wuhan city, focusing on creating culturally relevant items [7][8] - The Chuwen series includes bookmarks and refrigerator magnets inspired by traditional patterns, integrating ancient cultural elements into modern decor [8] - The sales team reported that Chuhan Crafts was one of the most popular booths, achieving sales of 1,600 yuan on the launch day [9] Group 3: Jieli Publishing House - Jieli Publishing House celebrated the 55th anniversary of the Baba Papa IP, launching a variety of creative products including plush toys and bags [12][15] - The new book plan for 2025 includes interactive books and story series, showcasing the potential for diverse IP development [13][15] - All products from Jieli Publishing House were offered at a 20% discount during the event, driving consumer interest and sales [16] Group 4: Overall Event Impact - The event highlighted the vitality of the cultural and creative industry, showcasing how traditional cultural foundations can meet modern aesthetic designs [18] - Attendees engaged with the products, experiencing the beauty and cultural richness that creative industries can offer [19]