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各省茅台经销商,将开发文创茅台酒
财联社· 2025-07-18 13:32
Group 1 - The core viewpoint is that provincial distributors of Moutai liquor are planning to establish a company to develop local cultural creative Moutai products [1] - Distributors can voluntarily invest in the new company, with investment amounts based on their allocation of 53-degree 500ml Flying Moutai, calculated at 300,000 yuan per ton [1] - The preliminary preparations for the investment are expected to be completed soon [1] Group 2 - Market analysis suggests that this initiative will help Moutai achieve its performance targets for the year [2] - The move is also expected to alleviate pressure on the market for regular Moutai and stabilize market prices [2]
各省茅台经销商拟成立平台公司 开发本省文创茅台酒
news flash· 2025-07-18 12:01
Core Viewpoint - Provincial distributors of Moutai liquor are planning to establish a platform company to develop local cultural Moutai liquor, which is expected to help achieve this year's performance targets and alleviate market pressure on the regular Moutai product line [1] Group 1 - Distributors will have the option to voluntarily invest in the new company, with investment amounts based on their allocation of 53-degree 500ml Flying Moutai, calculated at 300,000 yuan per ton [1] - The preparatory work for the investment is expected to be completed soon, indicating a swift move towards the establishment of the new platform [1] - Market analysis suggests that this initiative will stabilize prices and reduce pressure on the regular Moutai market [1]
“北京礼物”全球文创大赛启动,首设“国际礼物”赛道
Xin Jing Bao· 2025-07-02 11:52
Group 1 - The "Beijing Gift" Global Cultural and Creative Competition was officially launched on July 2, 2025, featuring two main tracks: physical products and design, with a new "International Gift" category aimed at global participants [1] - The competition will run from now until August 31, focusing on six categories: Ancient Capital Imprint, Red Cultural Creation, Sci-tech Integration, Fashion Trends, Scene Innovation, and International Gifts [1] - Winning entries will not only become official "Beijing Gifts" but also have the opportunity to apply for a maximum of 1 million yuan in new consumption reward funds [1] Group 2 - At the launch event, 12 enterprises introduced 12 new summer products under the "Beijing Gift" initiative, showcasing creative transformations of cultural artifacts into consumer goods [2] - Notable products include refrigerator magnets inspired by Ming Dynasty crowns, jewelry reflecting Peking opera, and scented pen sets based on classic literature, highlighting the blend of culture and modern design [2] - The "Beijing Gift" Friendship Hotel store will soon open, featuring nearly a thousand products related to technology, local culture, and Olympic themes, expanding the brand's retail presence to 25 stores [3]