日前，在2025北京文化论坛上，北京打造长城保护实践新样本、北京中轴线申遗成功彰显古都新韵、琉 璃河遗址考古取得多项重要突破、"爆款文创"引领文博新潮流等入选"全国文化中心建设2024年度十件 大事"。北京市文物局相关负责人向记者介绍了北京在长城保护、中轴线保护与传承、琉璃河遗址考 古、文创等领域的最新成果。 长城保护累计使用财政资金超5.8亿 长城（北京段）依托沿燕山和太行山山脉分布，延绵500余公里，从东至西横跨平谷、密云、怀柔、昌 平、延庆和门头沟六个辖区的明长城。北京段长城由于拱卫都城，防御体系完备，建造技术精良，是中 国有长城分布的15个省、自治区和直辖市中保存最完好、价值最突出、工程最复杂、文化最丰富的段 落。 北京中轴线纵贯北京老城南北，是北京城延续至今的历史文化重要代表，是体现中华文明五大突出特性 的重要标识。2024年7月27日，第46届世界遗产大会通过决议，将"北京中轴线——中国理想都城秩序的 杰作"列入《世界遗产名录》。 北京市文物局相关负责人介绍，北京中轴线申遗成功是一座里程碑，也是一个新的起点。北京市立足这 一崭新起点，出台《北京中轴线世界文化遗产保护条例》，制定《北京中轴线保护传承 ...

Core Insights - The "Cultural New Rhythm & Creative Life" product launch event showcased a blend of traditional and modern cultural elements through various creative products [1][18] - Three brands, Nansong Bookstore, Chuhan Crafts, and Jieli Publishing House, presented their innovative cultural products, emphasizing the integration of cultural heritage with contemporary design [1][18] Group 1: Nansong Bookstore - Nansong Bookstore, from Zhejiang Dachun Publishing House, introduced products inspired by Song Dynasty culture, aiming to revitalize this heritage in daily life [3][4] - The "Song Painting Flowing Light" series features refrigerator magnets designed with classic Song paintings, enhancing home aesthetics [4] - The Song-themed stationery series includes sticky notes and washi tape, reflecting the beauty of Song-era tea culture and art [4] Group 2: Chuhan Crafts - Chuhan Crafts presented products that merge Jingchu culture with the characteristics of Wuhan city, focusing on creating culturally relevant items [7][8] - The Chuwen series includes bookmarks and refrigerator magnets inspired by traditional patterns, integrating ancient cultural elements into modern decor [8] - The sales team reported that Chuhan Crafts was one of the most popular booths, achieving sales of 1,600 yuan on the launch day [9] Group 3: Jieli Publishing House - Jieli Publishing House celebrated the 55th anniversary of the Baba Papa IP, launching a variety of creative products including plush toys and bags [12][15] - The new book plan for 2025 includes interactive books and story series, showcasing the potential for diverse IP development [13][15] - All products from Jieli Publishing House were offered at a 20% discount during the event, driving consumer interest and sales [16] Group 4: Overall Event Impact - The event highlighted the vitality of the cultural and creative industry, showcasing how traditional cultural foundations can meet modern aesthetic designs [18] - Attendees engaged with the products, experiencing the beauty and cultural richness that creative industries can offer [19]

Group 1 - The Chengdu Universiade has achieved a record high in market development revenue for the event [1][3] - The market development and sponsorship recruitment for the Chengdu Universiade officially started in December 2023, with 26 sponsoring companies and 33 donating companies involved [3][4] - The event emphasizes collaboration between sponsors and the city to ensure smooth operations, with examples including China Telecom's AI command system and Sichuan Airlines' special baggage policies for athletes [3] Group 2 - The Universiade's licensed merchandise is market-oriented, featuring popular trends such as limited editions and blind box models, with 48 quality enterprises involved and over 500 licensed products launched [4] - Popular licensed products include medal fridge magnets and mascot figurines, which have sold out quickly, prompting a third round of restocking [4] - The event has also collaborated with top domestic and local cultural enterprises to develop and sell cultural products, including two themed lottery tickets and co-branded items with various IPs [4]

Group 1 - The core viewpoint is that provincial distributors of Moutai liquor are planning to establish a company to develop local cultural creative Moutai products [1] - Distributors can voluntarily invest in the new company, with investment amounts based on their allocation of 53-degree 500ml Flying Moutai, calculated at 300,000 yuan per ton [1] - The preliminary preparations for the investment are expected to be completed soon [1] Group 2 - Market analysis suggests that this initiative will help Moutai achieve its performance targets for the year [2] - The move is also expected to alleviate pressure on the market for regular Moutai and stabilize market prices [2]

Core Viewpoint - Provincial distributors of Moutai liquor are planning to establish a platform company to develop local cultural Moutai liquor, which is expected to help achieve this year's performance targets and alleviate market pressure on the regular Moutai product line [1] Group 1 - Distributors will have the option to voluntarily invest in the new company, with investment amounts based on their allocation of 53-degree 500ml Flying Moutai, calculated at 300,000 yuan per ton [1] - The preparatory work for the investment is expected to be completed soon, indicating a swift move towards the establishment of the new platform [1] - Market analysis suggests that this initiative will stabilize prices and reduce pressure on the regular Moutai market [1]

Group 1 - The "Beijing Gift" Global Cultural and Creative Competition was officially launched on July 2, 2025, featuring two main tracks: physical products and design, with a new "International Gift" category aimed at global participants [1] - The competition will run from now until August 31, focusing on six categories: Ancient Capital Imprint, Red Cultural Creation, Sci-tech Integration, Fashion Trends, Scene Innovation, and International Gifts [1] - Winning entries will not only become official "Beijing Gifts" but also have the opportunity to apply for a maximum of 1 million yuan in new consumption reward funds [1] Group 2 - At the launch event, 12 enterprises introduced 12 new summer products under the "Beijing Gift" initiative, showcasing creative transformations of cultural artifacts into consumer goods [2] - Notable products include refrigerator magnets inspired by Ming Dynasty crowns, jewelry reflecting Peking opera, and scented pen sets based on classic literature, highlighting the blend of culture and modern design [2] - The "Beijing Gift" Friendship Hotel store will soon open, featuring nearly a thousand products related to technology, local culture, and Olympic themes, expanding the brand's retail presence to 25 stores [3]