Core Insights - Popop, a brand under Pop Mart, is entering the gold market by launching a series of gold products, challenging traditional gold shops [1][3] - The most expensive item in the new collection is a gold ornament weighing approximately 41 grams, priced at over 56,000 yuan [1] Product Details - The initial phase will feature IP products from Baby Molly, including gold beads, pendants, gold bars, and ornaments, with prices ranging from 980 to 56,800 yuan [3] - The pricing strategy for the gold series is fixed based on craftsmanship rather than fluctuating gold prices, with the price per gram primarily between 1,300 and 1,700 yuan [3] - Compared to previous collaborations, such as the Dimoo World series with Chow Sang Sang, Popop's pricing is lower, with a 0.8-gram DIMOO gold bead priced at approximately 1,743 yuan, translating to about 2,179 yuan per gram [3]