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暴增300%!超级赛道,彻底爆发!
Xin Lang Cai Jing· 2026-01-04 11:30
Group 1 - The film market had a strong start during the New Year's holiday, with total box office revenue exceeding 7.3 billion yuan over three days [1][17][22] - The diverse film offerings, including comedy, suspense, and animation, catered to various audience preferences, making cinema a popular choice for holiday celebrations [2][18] - The cinema experience has created a consumption chain that boosts related sectors such as dining and retail, enhancing overall holiday spending [4][20][26] Group 2 - The booming film market reflects robust consumer enthusiasm, indicating a shift from a single box office economy to a multi-faceted consumption ecosystem [7][26] - Experts suggest that for every 1 yuan spent on movie tickets, approximately 5 yuan in related spending occurs, which includes dining, transportation, and tourism [9][24] - The film industry is increasingly collaborating with domestic industrial sectors, leading to advancements in film production capabilities and creating new growth opportunities for equipment manufacturers [11][26] Group 3 - The success of the film market has spurred toy companies to ramp up production in anticipation of the New Year market, leveraging the strong IP potential of animated films [12][27] - A toy manufacturing company reported a threefold increase in sales in 2025 and expanded its workforce significantly, indicating confidence driven by the film market [14][29] - The film industry's growth has prompted many toy companies to accelerate their transformation and upgrade processes, with new production facilities being established [16][31]