Core Insights - The São Paulo Coffee Festival emphasizes "innovation" as the key theme, showcasing new concepts in coffee production, packaging, and consumption [1][2][3] - The festival serves as a significant platform for brand launches and consumer trend validation, particularly appealing to younger consumers and emerging brands [1][2] - Brazilian coffee producers are increasingly focusing on environmentally friendly packaging and sustainable practices to meet the demands of a new generation of consumers [3] Group 1: Innovation in Coffee Products - The festival features innovative products such as coffee infusion bags that allow consumers to enjoy specialty coffee easily without the need for machines or filters [2] - New coffee products are being developed with eco-friendly packaging, such as paper materials that are waterproof and moisture-resistant, enhancing both quality and environmental sustainability [1][2] Group 2: Technological Advancements - The introduction of smart coffee bean sorting machines from China improves the quality control process by automatically identifying and removing defective beans, increasing efficiency and product quality [2] - The festival acts as a bridge connecting all segments of the coffee supply chain, facilitating communication and collaboration among producers, consumers, and technology providers [2][3] Group 3: Consumer Trends and Preferences - Modern consumers prioritize environmental attributes, social responsibility, and transparency in production, seeking detailed information about the origin and processing of their coffee [3] - The festival features a "coffee traceability information" display area, allowing consumers to scan and learn about the specifics of each coffee bean, which enhances brand value and consumer engagement [3]