在巴西圣保罗咖啡节展馆入口处，卡费洛公司创始人葆拉·维洛佐·坎波利纳正为参观者演示如何用一只 便携式咖啡浸泡袋做出一杯手冲咖啡。"只需热水，就能享受精品咖啡的风味。"她说。 在第四届圣保罗咖啡节上，"创新"成为咖啡行业最热关键词。该展会吸引来自巴西全国乃至海外的咖啡 品牌、种植者、设备商、消费者和咖啡文化爱好者参与，是拉美最具活力的精品咖啡展示平台之一。与 往年相比，今年的咖啡节处处传递出"创新"气息，从咖啡本身到包装形式、消费场景乃至生产设备，不 断涌现的新概念正在重塑人们对咖啡的认知。 "蘑菇口味咖啡、咖啡味巧克力、冷萃即饮胶囊……我们不只是来卖咖啡的，更是来讲故事、做实验、 听市场反馈的。"咖啡节主办方负责人卡约·丰特斯在接受记者采访时说，圣保罗咖啡节已成为品牌新品 发布和消费趋势验证的重要窗口，尤其受到年轻消费群体与新兴品牌青睐。 来自米纳斯吉拉斯州的品牌圣莫尼卡公司展出了其今年重点出口中国市场的新款咖啡产品。该公司自 2018年开始对华出口精品咖啡，公司创始人阿图尔·莫斯科菲安介绍，这款精品咖啡的包装不使用市面 上常见的塑料材质，完全采用能防水防潮的纸质材料，在保证咖啡品质的同时对环境也十分友好。 ...

Core Insights - The fourth São Paulo Coffee Festival highlighted "innovation" as the key theme, showcasing new concepts in coffee production, packaging, and consumption that are reshaping perceptions of coffee [1][4] - The festival serves as an important platform for brand launches and consumer trend validation, particularly appealing to younger consumers and emerging brands [1][4] Industry Trends - The festival attracted coffee brands, growers, equipment suppliers, and coffee culture enthusiasts from Brazil and abroad, emphasizing its role as a vibrant showcase for specialty coffee in Latin America [1] - New coffee products, such as those from the brand Santa Monica, are focusing on environmentally friendly packaging, using paper materials instead of common plastics [2] Product Innovations - Startups are innovating the "entry method" for coffee, exemplified by the portable coffee infusion bag that allows for quick preparation without the need for machines or filters [3] - The introduction of smart coffee bean sorting machines from China is enhancing quality control by automatically identifying and removing defective beans, improving yield and quality [3] Consumer Preferences - A new generation of consumers is increasingly concerned with the environmental attributes, social responsibility, and transparency of products, seeking information about the origins and production processes of their coffee [4] - The festival featured a "coffee traceability information" display area, allowing consumers to scan and learn detailed information about each coffee bean's origin, which is crucial for attracting younger audiences [4] Market Opportunities - The festival not only provided a creative platform for local Brazilian farmers and businesses but also served as a gateway for Chinese equipment and technology to enter the Latin American market [4]