Core Viewpoint - The launch of the "Taste a Bowl of Human Fire" digital guide marks the comprehensive initiation of the "Enjoy Shanghai during the New Year" series of intangible cultural heritage (ICH) activities, integrating online and offline resources to provide a one-stop cultural tourism service for citizens and tourists [1][2] Group 1: Event Overview - The "Enjoy Shanghai during the New Year" ICH series will run from January 2026 to March 3, 2026, featuring four main themes: "Culinary Fire," "Brilliant Fire," "Ink Fire," and "Craftsmanship Fire" [1] - The digital guide includes four functional sections: online navigation, information integration, short video viewing, and offline navigation, facilitating easy planning of cultural itineraries for citizens and tourists [1] Group 2: Thematic Highlights - The "Culinary Fire" section integrates ICH culinary experiences, featuring restaurants, New Year markets, and "Master Kitchen" activities, promoting local Shanghai flavors [1] - The "Brilliant Fire" section showcases major lantern festival information across six ancient towns and various commercial districts, creating a "Lantern Tour" theme with real-time navigation services [2] - The "Ink Fire" section compiles cultural interactive activities such as New Year painting exhibitions, couplet distribution, riddle contests, and opera performances, allowing users to preview details and navigate to events [2] - The "Craftsmanship Fire" section presents ICH and tourism integration projects, including workshops, hands-on experiences, and interactions with inheritors, promoting ICH in daily life [2] Group 3: Engagement and Interaction - The event encourages citizen and tourist participation through an online photography contest during the lantern festival, with winners receiving ICH gift boxes or travel packages [2] - The initiative aims to extend the essence of old Shanghai and showcase the vibrant cultural heritage of the Chinese New Year to a global audience through digital means [2]