非遗与旅游融合
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非遗+旅游:超越“打卡”的创新之道
Zhong Guo Qing Nian Bao· 2025-11-20 23:13
寿千年"的不朽文脉,让一张薄纸承载起研学体验、文创开发的千钧之力。 这些来自历史文化名城、街区、村镇的创新实践,充分展现了非遗与旅游融合发展的巨大潜力和旺盛生 命力。 一方蓝印花布"秀"出乡村文旅新路径 今年国庆期间,福建漳州古城举办"闽南大观园 好戏看漳州"主题活动,游客观看非遗线狮表演。受访 者供图 "十五五"规划建议明确要求:"加强历史文化名城、街区、村镇有效保护和活态传承""推进文旅深度融 合,大力发展文化旅游业,以文化赋能经济社会发展"。这些重要部署,为非物质文化遗产与旅游深度 融合发展提供了根本遵循,注入了强劲动力。 在浙江东阳,林栖三十六院通过打造独具特色的"乡村秀场",让蓝印花布技艺在田野间重获新生;在福 建漳州,古城以沉浸式体验为路径,让非遗深度融入人们的日常生活;在安徽泾县,宣纸小镇深植"纸 9月,学生在浙江东阳蓝印花布工坊观摩刮浆工艺。受访者供图 坐落于浙江东阳群山深处的三单乡,曾是一个典型的"空心村"。常住人口不足3000,以留守老人为主, 地方文化与民俗传统日渐式微。 这里有着一项传承了1400年的国家级非遗——蓝印花布印染技艺。在当地的婚嫁传统中,一床蓝印花 布"荷花被"是新娘必不 ...
余杭:非遗与旅游“双向奔赴”
Hang Zhou Ri Bao· 2025-10-09 02:30
Group 1 - The core idea of the news is the promotion of cultural heritage through tourism in Yuhang District, with various immersive activities and events designed to enhance visitor experiences and generate economic benefits [2][3] - Yuhang District has launched a series of "Intangible Cultural Heritage + Tourism" activities, including the "Intangible Cultural Heritage Carnival" and "Village Museum Wonder Tour," aimed at creating a comprehensive cultural experience for visitors [2] - The "Intangible Cultural Heritage Carnival" attracted significant participation, with over 320 million yuan in cultural tourism-related revenue generated during the event [2] Group 2 - Yuhang District is recognized as a major area for intangible cultural heritage resources and is actively exploring the deep integration of intangible heritage with tourism [3] - The local government is focused on developing unique tourism products and hosting interactive experiences to expand new pathways for heritage transmission and enrich the cultural content of tourism [3] - Future plans include the continuous expansion of new cultural tourism consumption scenarios and the modernization of intangible heritage experiences [3]
非遗焕新“夜”态激发消费活力 国庆中秋假期越“夜”越精彩
Yang Shi Wang· 2025-10-05 04:00
Core Viewpoint - The integration of national trends, intangible cultural heritage, and immersive experiences in the Yangtze River Delta has created diverse and unique nighttime entertainment scenes, significantly boosting holiday consumption activity [1] Group 1: Shanghai Ocean Park - The ocean park in Shanghai featured a night parade with a total length of nearly 200 meters, making it the longest mechanical parade in the country, complemented by a spectacular fireworks display [4] - To enhance visitor experience during peak times, the park extended its night hours to 9 PM and doubled the number of performances, allowing guests to explore new activities [4] - On the first day of the holiday, the park saw a 41% year-on-year increase in visitor numbers, with peak daily attendance exceeding 40,000 from October 2 to October 4 [8][9] Group 2: Huangshan Scenic Area - In Huangshan, the ancient village of Chengkan showcased a non-heritage fish lantern parade, allowing visitors to participate and immerse themselves in the experience [11] - The upgraded performance "Ling Shan Love" at Daling Mountain provided a stunning visual experience against a natural backdrop, along with light shows and bonfire parties to deepen understanding of Huizhou's history [13] - As of October 4, the cumulative number of visitors to key scenic spots in Huangshan increased by 23.05% year-on-year, with ticket revenue rising by 23.17% [15]
沈阳故宫“非遗进景区”实践入选全国优秀案例
Liao Ning Ri Bao· 2025-09-22 01:11
Core Insights - The case "Integration of Intangible Cultural Heritage Handicrafts into Shenyang Palace Scenic Area" was selected as an excellent case in the 2025 "Blue Book on the Integration of Intangible Cultural Heritage and Tourism Development" at the Third China Intangible Cultural Heritage Protection Year Conference [1] Group 1: Cultural Heritage and Tourism Integration - Shenyang Palace is a significant example of the fusion of Manchu and Han architectural arts, serving as an important relic for studying Manchu culture, court culture, and ancient architectural techniques [1] - The Shenyang Palace Museum has created a comprehensive platform for intangible cultural heritage representatives and designers, integrating creation, display, sales, and experience [1] - The scenic area has introduced dozens of intangible cultural heritage projects, such as "Li's Folk Paper Folding Technique" and "Li Yongli's Nut Carving Technique," promoting the collaborative development of intangible cultural heritage and cultural industries [1] Group 2: Regional Policy and Implementation - The province places high importance on the protection and transmission of intangible cultural heritage, having introduced specific plans to promote the deep integration of intangible cultural heritage and tourism [1] - Innovative approaches have been adopted to incorporate performance art intangible cultural heritage projects into tourism settings, utilizing permanent performances and weekend events in scenic areas [1] - The goal is to achieve a deep integration of traditional culture centered around intangible cultural heritage with tourism experiences [1]
我省推出18条非遗特色旅游线路
Liao Ning Ri Bao· 2025-07-17 01:12
Core Insights - The article highlights the promotion of the integration of intangible cultural heritage (ICH) with tourism in Liaoning Province, launching 18 unique tourism routes for 2025 [1][2] Group 1: Tourism Routes - The 18 routes include four provincial classic routes, such as "Liaoxi ICH Journey" and "Liaoning Coastal ICH Journey," as well as 11 regional specialty routes and three ICH study tour routes [1] - The "Liaoxi ICH Journey" focuses on historical and cultural experiences, connecting key sites like the Chaoyang Nihe Liang Ruins and Lingyuan Shadow Puppet Experience Base [1] Group 2: Cultural Experience - The "One Craft, One City" Shenyang ICH Journey links significant cultural landmarks, allowing visitors to engage with the city's historical heritage [2] - Tourists can learn traditional crafts such as Hu Kuizhang's pen-making and enjoy local delicacies like Li Lianguo's smoked meat pancake [2]
天津:推出五大非遗亮点举措 打造“津派”文旅新名片
Zhong Guo Xin Wen Wang· 2025-05-26 13:31
Core Points - The event held in Tianjin on May 26, 2023, focuses on promoting intangible cultural heritage (ICH) along the Grand Canal, aiming to enhance the cultural brand of Tianjin and support the development of the Grand Canal cultural belt [1][2] - Five major initiatives were announced to connect ICH with the Grand Canal's cultural narrative, showcasing nearly a hundred representative ICH projects from eight provinces and cities along the canal [1] Group 1 - The event includes a launch ceremony, an exhibition of traditional Chinese New Year paintings, a showcase of ICH representative projects, an innovation seminar, themed performances, interactive experiences, and a special program called "Heritage Transmission Night" [2] - The "Walk into ICH and Taste Tianjin" initiative will allow visitors to engage with ICH through lectures, exhibitions, food tasting, performances, and city tours, providing a multi-faceted experience of ICH [2] - A list of key projects for the integration of ICH and tourism in Tianjin by 2025 was released, focusing on innovative and exploratory demonstration projects [2] Group 2 - Since the launch of the integration project in 2023, several initiatives have emerged, including the West Bank ICH Experience Center in Hexi District and immersive performances in Nankai District [2] - Future projects include the TCM Museum and Health Living Center, a landmark for the seven-stringed guqin heritage in Heping District, and the "Canal Night City" in Wuqing District [2]
“为一个节奔赴一座城” 336个非遗项目扎根成都,激活文旅消费新动能
Mei Ri Jing Ji Xin Wen· 2025-05-22 14:10
Core Viewpoint - The Chengdu International Intangible Cultural Heritage Festival has become a significant platform for showcasing China's intangible cultural heritage, emphasizing its integration into modern life and technological innovation [1][5]. Group 1: Event Overview - The 9th Chengdu International Intangible Cultural Heritage Festival will commence on May 28, co-hosted by various governmental and international organizations [1]. - Nearly 600 representative intangible cultural heritage projects will be showcased, highlighting the achievements in the protection of intangible cultural heritage across the country [1][3]. Group 2: Culinary Highlights - The festival will feature an International Intangible Heritage Food Week, presenting specialties from 8 World Cities of Gastronomy alongside over 70 intangible cultural heritage food projects [2]. - Activities related to the Dragon Boat Festival will include traditional performances and interactive cultural experiences [2]. Group 3: Technological Integration - A notable highlight of this year's festival is the integration of technology in heritage preservation, with 16 research institutions and tech companies presenting over 30 interactive technology experiences [3]. - Examples include AI-generated new patterns from traditional textiles and real-time interactive experiences of Sichuan opera face-changing using AR technology [3]. Group 4: Economic Development - The festival aims to explore the deep integration of intangible cultural heritage with economic development, including brand IP licensing and collaboration with well-known brands [5]. - The event has established a "Guest Country + Guest City" mechanism, inviting Malaysia as the guest country and several cities as guest cities, enhancing international collaboration [5]. Group 5: Intellectual Property and Economic Impact - The festival has pioneered a new model for the transformation of intangible cultural heritage IP, with significant financial agreements in previous years, including over 82 million yuan in authorized transactions in 2023 [5]. - Chengdu has a rich inventory of intangible cultural heritage, with 336 representative projects and 382 inheritors, contributing significantly to local tourism and employment [6].
海南“五一”假期旅游市场火爆 接待游客近389万人次
Zhong Guo Xin Wen Wang· 2025-05-06 15:22
Group 1 - The tourism consumption market in Hainan showed a strong performance during the "May Day" holiday, with 3.8876 million visitors, a year-on-year increase of 17.0%, and total spending of 5.245 billion yuan, up 20.2% year-on-year [1] - Visitor numbers to scenic spots, rural tourism sites, and museums increased by 31.1%, 32.6%, and 16.4% respectively [2] - The "performing arts economy" became a significant driver of tourism consumption, with events like the "Add Crown Ceremony" concert attracting 115,400 visitors and generating 655 million yuan in spending [2] Group 2 - A total of 26 sports events were held across Hainan, attracting over 7,600 participants and nearly 100,000 spectators, generating approximately 65 million yuan in related consumption [3] - The improvement of facilities and services along the Hainan Ring Island Tourism Road and the Hainan Tropical Rainforest National Park Tourism Road led to a notable increase in self-driving tourism, with hotel occupancy rates along these routes rising by 1.75 percentage points and 6.26 percentage points respectively during the holiday [3]
灯会点亮旅游新场景
Ren Min Ri Bao Hai Wai Ban· 2025-04-24 01:08
Core Insights - The integration of intangible cultural heritage (ICH) and tourism is seen as a new opportunity for the tourism industry, with the lantern festival being a key cultural representation and a bridge for modern life [1][2]. Group 1: Lantern Festival Development - The Sichuan Zigong Lantern Festival, known as the "world's number one lantern," has a history of over a thousand years and has become a major attraction for both domestic and international tourists [2]. - The 31st Zigong International Dinosaur Lantern Festival has received over 1.85 million visitors this year, generating nearly 200 million yuan in ticket revenue, highlighting the unique charm and strong appeal of lantern culture [2]. - During the Spring Festival, the festival boosted surrounding accommodation and dining consumption by over 600 million yuan, marking it as the top cultural heritage site in Sichuan, surpassing natural sightseeing spots [2]. Group 2: Trends in Lantern and Tourism Integration - The trend of regularizing lantern festivals is inevitable, with brand festivals striving to create unique products and diversify offerings [3]. - The Chinese lantern industry is experiencing diversification, internationalization, and smart development driven by technological innovation, cultural heritage, policy support, and market demand [3]. - The Xi'an Chang'an Lantern Festival exemplifies the active transmission of Chinese New Year culture, featuring a three-dimensional exhibition structure that integrates cultural relics with contemporary aesthetics [3]. Group 3: International Expansion of Lantern Festivals - The Shanghai Yuyuan Lantern Festival is innovating traditional expressions using the latest digital technologies and is expanding internationally [4]. - The Yuyuan Lantern Festival's IP "Shanhai Qiyu Ji" was showcased at the 2025 International Lantern Festival in Vietnam, attracting significant local interest [4]. - The festival plans to hold its first overseas event in Paris at the end of 2023, aiming to attract around 200,000 visitors, and will also host an event in Thailand to celebrate the 50th anniversary of China-Thailand diplomatic relations [4].
国新证券每日晨报-2025-03-20
Guoxin Securities Co., Ltd· 2025-03-20 12:06
Investment Rating - The report does not explicitly provide an investment rating for the industry [27] Core Views - The domestic market experienced a slight decline with the Shanghai Composite Index closing at 3426.43 points, down 0.1%, and the Shenzhen Component Index at 10979.05 points, down 0.32% [5][10] - In the industry sector, 8 out of 30 CITIC first-level industries saw gains, with banking, electricity and public utilities, and automotive leading the increases, while communication, media, and electronics faced significant declines [10][11] - The total trading volume of the A-share market was 15069 billion, continuing to decrease from the previous day [10][11] Domestic Market Overview - The Shanghai Composite Index closed at 3426.43 points, down 0.1% [5][10] - The Shenzhen Component Index closed at 10979.05 points, down 0.32% [5][10] - The ChiNext Index fell by 0.28%, and the STAR Market 50 Index decreased by 1.18% [5][10] - The trading volume in the A-share market was 15069 billion, a decline from the previous day [10][11] - Among the 30 CITIC first-level industries, 8 saw an increase, with banking, electricity and public utilities, and automotive showing the most significant gains [10][11] Overseas Market Overview - The three major U.S. stock indices all rose, with the Dow Jones up 0.92%, the S&P 500 up 1.08%, and the Nasdaq up 1.41% [2][5] - Boeing's stock increased by over 6%, leading the Dow [2][5] - The performance of Chinese concept stocks was mixed, with Global Data falling nearly 14% [2][5] News Highlights - The Chinese government has implemented 21 measures to strengthen food safety regulation across the entire supply chain [3][13] - The Ministry of Transport announced an average subsidy of 80,000 yuan for replacing new energy city buses [3][17] - The Ministry of Education and the National Health Commission are enhancing vocational education in medical care and management [3][18] - Zhejiang province is promoting the integration of intangible cultural heritage with tourism, launching new tourism products [3][21] - The Federal Reserve maintained interest rates as expected [3][22]