（来源：中国旅游报） 转自：中国旅游报 □ 吴 越 王巨华 栩栩如生的面塑、造型精美的剪纸、温润如玉的松花石砚、清香袅袅的艾草香囊……元旦假期，沈阳博 物馆的沈阳非遗精品展现场热闹非凡。多位非遗代表性传承人轮番登场，展示传统技艺，让市民游客邂 逅非遗之美。近年来，从一个个人气满满的展台，到一项项可亲可感的技艺，辽宁非遗通过精品展示、 技艺展演、研学体验等多元形式，成为市民游客"解锁"辽宁工艺之美、文化之深、时代之新的新选择。 丰富非遗旅游体验 在非遗保护传承中，辽宁坚持创造性转化、创新性发展，开展系统化培训、研修与研学活动，助力非遗 传承人成长，激发创新活力，持续为旅游提供丰富的文化资源。 去年12月，由辽宁省文化和旅游厅、鲁迅美术学院联合主办的"非遗文创研修班暨非遗进高校"系列活动 落幕。在高校专业研培团队的指导下，辽宁省的非遗传承人系统学习现代设计、品牌营销等知识，探索 传统元素与现代审美、实用功能的融合路径。 近年来，辽宁坚持以文塑旅、以旅彰文，牢牢把握非遗保护传承和旅游发展的规律特点，在有效保护的 前提下，推动非遗与旅游在更广范围、更深层次、更高水平上融合。 在沈阳非遗精品展现场，辽宁省级非遗代表性项 ...

近日，记者从惠州市文化广电旅游体育局获悉，据不完全统计，2026年元旦假期（1月1日-3日），惠州 市累计接待游客157.76万人次，实现旅游收入9.3亿元。 其中，2026年1月1日，据百度迁徙平台显示惠州位列全国热门迁入地（目的地）第5位，1月1日当天接 待游客超80万人次，同比增长66.7%，过夜游客同比增长106%。 迎新活动激发消费活力 夜间文旅热度攀升 2026年元旦假期间，惠州紧抓节日消费契机，精心策划推出系列丰富多彩的文旅体活动。1月1日至3 日，"夜色惠精彩·元旦启新程"文化系列活动，在中山公园、祝屋巷、水东街、东坡祠四大文旅地标同 步上演。这场集文艺展演、非遗体验、互动游乐、文化打卡于一体的跨年盛宴，元旦期间吸引超过50万 市民游客热情参与，为惠州新年文旅市场实现了精彩"开门红"。 水东街变身为热闹的"夜色欢乐场"，街头武侠秀与非遗集市等活动引人驻足。其中，水东街（一区）人 流约24万人次，较平时上涨60%，商户营业额平均提升200%；水东街（二区） 接待游客约13万人次， 增长50%，营业额普遍上升100%。整体消费活力显著，文旅消费势头强劲。 祝屋巷文艺气息浓郁，宋氏雅集、空中音乐会、 ...

（来源：千龙网） 昨天(21日)，记者从"把周末交给津旅时光——新年时光发布会"上获悉，由国铁北京局联合天津市旅游 （控股）集团有限公司（以下简称"天津旅游集团"）共同打造的全国首列主题沉浸式特色文化旅游专列 ——"津旅时光号"，将于2026年1月1日起开行"天津北站—北京站"线路（周六日及节假日发车）。此举 将打通京津双城文旅新动脉，持续提升城市文化品牌影响力与旅客出行体验。 味觉体验同步焕新。餐饮与文创设置上，列车重点引入天津老字号与地道小吃元素，游客既能在列车上 品尝津门老字号的经典风味，也能感受天津特色小吃的"老味儿"，让城市文化通过味觉被深刻记住。 服务体验进一步升级。国铁北京局所属天津客运段的乘务指导组已提前熟悉线路特点，精准掌握北京 站、天津北站的换乘动线，全力保障旅客顺畅出行。针对专列客群中中老年与亲子家庭较多的特点，列 车运行中将动态增加安全提示与关怀服务频次，营造安心、温馨的旅途氛围。与此同时，北京站面向客 运、安检及服务人员开展"一班一策"专项培训，在规范服务流程的基础上，融入列车主题特色、车厢功 能与文化亮点的系统讲解。 据了解，"津旅时光号"成人普通票160元、套票210元、VIP票 ...

【#京津两地往返旅行再添新线路#】#京津两地市民元旦出游可以这么玩# 明年1月起，京津两地往返旅 行将有新选择。记者从国铁北京局获悉，"津旅时光号"计划于2026年1月1日起开行"天津北站—北京 站"线路，周六日及节假日发车，为京津两地市民打造"周末可达、即刻出发"的全新文旅出行方式。新 线路开通后，列车将在空间结构、文化演绎、非遗互动等方面进行系统升级。当前，新线路车票已上线 铁路12306App和"i游天津"微信小程序。#北京我熟#"津旅时光号"是全国首列主题沉浸式特色文化旅游 专列。今年10月30日，该列车成功开行"天津北站——蓟州北站"线路，一上线就成为名副其实的网红列 车，不少旅客带着孩子前往天津试乘、打卡。新线路开行至北京后，列车将以"奇幻时光"为设计主线， 将天津传统文化、非遗艺术与现代科技相融合，打造行走在铁轨上的"移动文旅地标"。据介绍，升级后 的"津旅时光号"由十节主题车厢组成，围绕客座区、VIP区和互动体验区三大功能板块进行布局，通过 戏剧化空间设计与功能整合，使每节车厢兼具观演与互动属性，不同主题车厢协同运作，让旅途本身成 为一段连续展开的沉浸式体验。此外，列车将依托"跟着非遗去旅游— ...

Core Viewpoint - Qinghai has launched the first batch of 10 excellent practice cases for the integration of intangible cultural heritage (ICH) and rural tourism, aiming to promote deeper and broader collaboration between ICH and tourism, creating a favorable environment for their synergistic development [1] Group 1: Integration of ICH and Tourism - The selected 10 cases demonstrate the extensive practice and innovative vitality of the integration of ICH and tourism [1] - The deep integration of ICH and tourism revitalizes culture, allowing visitors to immerse themselves in the cultural atmosphere carried by ICH during their travels [1] Group 2: Economic and Cultural Impact - The first batch of excellent practice cases not only showcases the innovative vitality of ICH and rural tourism integration but also validates the significant value of ICH in promoting employment, preserving traditional culture, and energizing rural development [1] - These cases provide valuable, replicable, and promotable experiences for the deep integration of ICH and rural tourism across the province and the nation [1]

"十四五"期间，河南非遗焕发出新的光彩。 9月26日至27日，2025年河南省非遗与旅游融合发展交流活动在洛阳市栾川县重渡沟举办。活动发布了 我省非遗与旅游融合发展优秀实践案例，37个兼具创新性、示范性与影响力的优秀案例脱颖而出。 一台精彩绝伦的晚会，可以引发共鸣，凝聚人心；一部优秀的文艺作品，可以鼓舞人心、陶冶情操；一 个经典的文艺形象，可以传递力量，激励世人。 文艺是时代前进的号角，最能代表一个时代的风貌，最能引领一个时代的风气。近年来，河南文艺事业 呈现人才辈出、精品迭出的生动画面，全省广大文艺工作者心怀"国之大者"、聚焦"省之要者"，深耕中 原大地文化"基因库"，创作出一批展现中原特色、拥抱伟大时代的精品力作。 不久前，首届全国曲艺院团优秀节目汇演开幕式在河南省人民会堂举行。本届汇演遴选全国曲艺院团优 秀节目27个，分3场集中展演，参演阵容覆盖全国26个曲艺院团，是全国曲艺界的一次大集结，是曲艺 艺术发展的盛会，有力地提升了河南文艺在全国的影响力。 这是河南文化繁荣的生动注脚。"十四五"以来，河南积极对接中国文联、中国作协以及全国文艺家协 会，成功承办第13届至第15届中国摄影艺术节、第4届和第5届中 ...

展区现场，传统与当代的对话令人眼前一亮。数字玉猪龙在屏幕上流转生辉，AR剪纸让观众体验"纸上 生花"，"燕京八绝下午茶"将宫廷美学融入现代生活。便宜坊的现摇元宵、红都集团的盘扣DIY体验区 前排起长队，非遗正从"观赏"走向"体验"。 据了解，大会设置了产品、活动、IP授权、空间赋能、数字创新、教育研学六大对接组别。北京面人 彭、吉兔坊、珐琅厂等50余家非遗方，与建设银行、首都宾馆等50余家需求机构达成合作意向。"这次 对接让我们看到了非遗创新的更多可能。"京绣传承人毕红表示，传统技艺正通过与现代设计的结合焕 发新生。完美世界（002624）研究院执行院长乔婷婷透露，多个非遗项目已进入数字转化评估阶段，未 来将通过游戏、动漫等形态吸引年轻群体。 中央民族大学田艳教授从法治角度提出建议，应建立知识产权专项辅导机制，设置非遗权益维护绿色通 道，推动非遗品牌保护计划，"用法治的力量为传承人撑起保护伞"。 东城区文旅局局长王铁峰表示，未来将通过活态传承让传统技艺走进日常生活，打造常态化供需对接平 台，让非遗成为世界读懂北京的文化窗口。 新京报讯（记者陈琳）11月26日，"非遗焕新"优秀项目扶持计划三年成果展暨东城区非遗 ...

Core Insights - The integration of intangible cultural heritage (ICH) and tourism is gaining momentum, driven by government policies and local initiatives aimed at revitalizing traditional crafts and enhancing cultural tourism [2][10] Group 1: Cultural Heritage and Tourism Integration - The "14th Five-Year Plan" emphasizes the protection and active transmission of historical cultural cities, streets, and villages, promoting the deep integration of culture and tourism [2] - Innovative practices in various regions, such as the revival of blue printed cloth in Zhejiang and immersive experiences in Fujian, showcase the potential of ICH and tourism integration [3][4] - The success of these initiatives demonstrates the vibrant life force of ICH when combined with tourism, leading to economic growth and cultural preservation [3][4] Group 2: Case Studies of Successful Integration - In Zhejiang's Dongyang, the Linqi Thirty-Six Courtyard project revitalizes the blue printed cloth craft by creating a unique rural performance space, engaging local villagers in cultural activities [4][5] - The ancient city of Zhangzhou has transformed into a "living heritage garden," attracting millions of visitors and generating significant revenue through diverse cultural tourism offerings [6][7] - The Chinese Xuan Paper Town in Anhui exemplifies how ICH can be integrated into tourism through interactive experiences, leading to substantial economic benefits [8][9] Group 3: Economic Impact and Visitor Engagement - Zhangzhou ancient city is projected to receive 53.84 million visitors from January 2024 to September 2025, with ICH directly contributing over 7.45 million yuan in revenue [6] - The introduction of innovative business models, such as the "Minnan Small Theater," has successfully combined cultural performances with local cuisine, enhancing visitor experiences and generating revenue [7] - The Xuan Paper Town has achieved nearly 2 million yuan in direct economic benefits from over 400,000 visitors in 2024, showcasing the financial viability of ICH tourism [8] Group 4: Challenges and Future Directions - The integration of ICH and tourism faces challenges, including the need for skilled personnel who understand both heritage and tourism management [11] - There is a call for collaborative efforts among government, educational institutions, and heritage practitioners to create a platform for innovative integration of ICH and tourism [11]

Group 1 - The core idea of the news is the promotion of cultural heritage through tourism in Yuhang District, with various immersive activities and events designed to enhance visitor experiences and generate economic benefits [2][3] - Yuhang District has launched a series of "Intangible Cultural Heritage + Tourism" activities, including the "Intangible Cultural Heritage Carnival" and "Village Museum Wonder Tour," aimed at creating a comprehensive cultural experience for visitors [2] - The "Intangible Cultural Heritage Carnival" attracted significant participation, with over 320 million yuan in cultural tourism-related revenue generated during the event [2] Group 2 - Yuhang District is recognized as a major area for intangible cultural heritage resources and is actively exploring the deep integration of intangible heritage with tourism [3] - The local government is focused on developing unique tourism products and hosting interactive experiences to expand new pathways for heritage transmission and enrich the cultural content of tourism [3] - Future plans include the continuous expansion of new cultural tourism consumption scenarios and the modernization of intangible heritage experiences [3]

Core Viewpoint - The integration of national trends, intangible cultural heritage, and immersive experiences in the Yangtze River Delta has created diverse and unique nighttime entertainment scenes, significantly boosting holiday consumption activity [1] Group 1: Shanghai Ocean Park - The ocean park in Shanghai featured a night parade with a total length of nearly 200 meters, making it the longest mechanical parade in the country, complemented by a spectacular fireworks display [4] - To enhance visitor experience during peak times, the park extended its night hours to 9 PM and doubled the number of performances, allowing guests to explore new activities [4] - On the first day of the holiday, the park saw a 41% year-on-year increase in visitor numbers, with peak daily attendance exceeding 40,000 from October 2 to October 4 [8][9] Group 2: Huangshan Scenic Area - In Huangshan, the ancient village of Chengkan showcased a non-heritage fish lantern parade, allowing visitors to participate and immerse themselves in the experience [11] - The upgraded performance "Ling Shan Love" at Daling Mountain provided a stunning visual experience against a natural backdrop, along with light shows and bonfire parties to deepen understanding of Huizhou's history [13] - As of October 4, the cumulative number of visitors to key scenic spots in Huangshan increased by 23.05% year-on-year, with ticket revenue rising by 23.17% [15]