非遗与旅游融合
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(新春走基层)一口火锅“煮沸”东北冰雪小镇
Xin Lang Cai Jing· 2026-02-19 08:41
中新网吉林2月19日电 题:一口火锅"煮沸"东北冰雪小镇 中新网记者 苍雁 石洪宇 大年初三,吉林市乌拉街满族镇内车辆络绎不绝。沿街火锅店门庭若市,鞭炮声此起彼伏。东北的春天 依旧寒风凛冽,传承百年的铜锅,成为点燃小镇新春旅游的关键"热源"。 作为依托雾凇景观发展起来的冰雪特色小镇,乌拉街满族镇既是满族文化发祥地之一,也是吉林雾凇观 赏的核心景区。近年来,当地将非遗与雾凇冰雪资源深度绑定,百年铜火锅正是这一组合的重要代表。 品尝百年铜火锅。 石洪宇 摄 "每天翻台四五次,饭口时间段真是一桌难求。"在百年老店"凤吉园贾家锅子"前台,第五代传承人贾鑫 边核对订单边向中新网记者介绍。 作为吉林省非物质文化遗产代表性项目,乌拉满族凤吉园贾家锅子制作技艺以独特的"凤吉汤"底、烧燎 法及手工血肠等闻名。 游客正在 贾鑫坦言,往年春节生意也很好,但今年格外火爆。"很多游客看完雾凇,专门导航过来,就为体验这 一口老味道,感受冰雪里的烟火气。" 中午时分,店内座无虚席。中央竖立着烟囱的铜锅内汤底微滚,清脆的酸菜、薄如蝉翼的肉片、惹人垂 涎的血肠等食材整齐码放。"这是我们东北冰雪旅游的必吃清单。在冰天雪地里围坐一桌,吃着热乎乎 ...
寻非遗·游京城·品年韵——北京文旅邀您开启“京彩非遗游”
Bei Jing Ri Bao Ke Hu Duan· 2026-02-14 01:27
Core Viewpoint - Beijing's cultural and tourism bureau is promoting the integration of intangible cultural heritage (ICH) with tourism through the "Jingcai ICH Tour" initiative, aiming to enhance cultural experiences by 2025 [1][8]. Group 1: ICH Tour Initiatives - The "Jingcai ICH Tour" features a selection of high-participation tourism routes that highlight over 30 ICH experience points, blending traditional skills, folk customs, and cultural depth into new experiences [1][8]. - The initiative includes various themed routes, each showcasing unique aspects of Beijing's cultural heritage [1][8]. Group 2: Recommended Routes - **Central Axis Tour**: This route connects significant cultural sites along Beijing's central axis, including the Temple of Heaven and renowned culinary experiences like Peking Duck [1][2]. - **Hutong Exploration Tour**: Focused on traditional craftsmanship, this route allows visitors to experience the art of woodblock printing and brush making in historic neighborhoods [3]. - **Yanjing Mastery Tour**: This route emphasizes royal craftsmanship, featuring traditional techniques such as cloisonné and jade carving [4]. - **Great Wall and Folk Customs Tour**: Visitors can experience local traditions and legends at the Great Wall, combined with traditional dining experiences [5][6]. - **Canal Heritage Tour**: This route highlights the cultural significance of the Grand Canal, offering immersive experiences related to its history and local customs [7].
首批非遗与旅游融合发展优秀实践案例公布
Xin Lang Cai Jing· 2026-01-27 22:09
Group 1 - The core event "Non-Heritage Celebrating the New Year: Harmonious Qinghai Year" was launched on January 26, 2026, focusing on the integration of non-heritage and tourism in Qinghai Province [1] - The Qinghai Provincial Department of Culture and Tourism announced the first batch of 10 excellent practice cases for the integration of non-heritage and tourism development [1] - The initiative aims to summarize and promote successful experiences in the integration of non-heritage and tourism, enhancing the demonstration effect of these cases [1] Group 2 - The selected first batch of excellent practice cases includes: 1. "Centennial Old Street Meets the Fireworks of South Nan Guan" (Xining City, Chengdong District, South Nan Guan Street) 2. "Flowing Millennia of Distilled Wine on the Hehuang Stove" (Qinghai Murong Ancient Village Cultural Development Co., Ltd.) 3. "Dan Gar Ancient City Resonates with Non-Heritage Empowering Cultural Tourism" (Huangyuan County, Dan Gar Ancient City) 4. "Hehuang Lantern Rhythm - Research Practice in the Non-Heritage Garden" (Xining City, Huangyuan County Non-Heritage Garden) 5. "Qinghai Rainbow Tribe Tu Nationality Park: Encountering New Experiences in Non-Heritage Tourism Integration" (Haidong City, Qinghai Rainbow Tribe Cultural Tourism Development Co., Ltd.) 6. "Weaving Travel on the Prairie: Nomadic Adventures" (Haixi Mongolian and Tibetan Autonomous Prefecture, Tianjun County, Zhige Er Sai Nomadic Luxury Camp) 7. "Saqu Omei Lake National Non-Heritage Costume Experience" (Hainan Tibetan Autonomous Prefecture, Gonghe County, Saqu Omei City) 8. "Tongbao Mountain Paints a New Picture of Integration" (Haidong City, Tongbao Mountain Scenic Area) 9. "Endless Heritage Journey, Sweet Tibetan Sugar Affection" (Yushu City, Muni Girl Industry and Trade Co., Ltd.) 10. "Shengjing Hot Gong Art Garden: New Practice of Hot Gong Thangka Cultural Tourism Integration" (Huangnan Tibetan Autonomous Prefecture, Tongren City, Shengjing Hot Gong Art Garden) [2]
非遗贺新春 青海年味浓
Xin Lang Cai Jing· 2026-01-27 22:09
Core Viewpoint - The event "Non-heritage Celebrating the New Year · Harmonious Qinghai Year" aims to enrich cultural life during the Spring Festival and stimulate tourism consumption in Qinghai province through various non-heritage activities and exhibitions [1][2]. Group 1: Event Overview - The main event will run from January 26 to January 28, featuring seven thematic sections including performances, fashion shows, a non-heritage market, digital experiences, hands-on workshops, and traditional lantern displays [2]. - The event will showcase 20 traditional non-heritage foods from Qinghai, 25 traditional crafts, and over a thousand non-heritage products from 21 workshops and cultural enterprises [2]. Group 2: Promotion and Outreach - The event will utilize online platforms such as Taobao for product innovation training and to facilitate collaboration between well-known companies and non-heritage workshops [2]. - A series of 113 non-heritage promotional events will be organized across various cities and counties, running until March 20, with a focus on digital engagement through short videos and live broadcasts [2].
“乐游上海过大年”非遗系列启动 融合传统韵味与现代体验 品味海派非遗 共享新春盛宴
Jie Fang Ri Bao· 2026-01-14 01:58
Core Viewpoint - The launch of the "Taste a Bowl of Human Fire" digital guide marks the comprehensive initiation of the "Enjoy Shanghai during the New Year" series of intangible cultural heritage (ICH) activities, integrating online and offline resources to provide a one-stop cultural tourism service for citizens and tourists [1][2] Group 1: Event Overview - The "Enjoy Shanghai during the New Year" ICH series will run from January 2026 to March 3, 2026, featuring four main themes: "Culinary Fire," "Brilliant Fire," "Ink Fire," and "Craftsmanship Fire" [1] - The digital guide includes four functional sections: online navigation, information integration, short video viewing, and offline navigation, facilitating easy planning of cultural itineraries for citizens and tourists [1] Group 2: Thematic Highlights - The "Culinary Fire" section integrates ICH culinary experiences, featuring restaurants, New Year markets, and "Master Kitchen" activities, promoting local Shanghai flavors [1] - The "Brilliant Fire" section showcases major lantern festival information across six ancient towns and various commercial districts, creating a "Lantern Tour" theme with real-time navigation services [2] - The "Ink Fire" section compiles cultural interactive activities such as New Year painting exhibitions, couplet distribution, riddle contests, and opera performances, allowing users to preview details and navigate to events [2] - The "Craftsmanship Fire" section presents ICH and tourism integration projects, including workshops, hands-on experiences, and interactions with inheritors, promoting ICH in daily life [2] Group 3: Engagement and Interaction - The event encourages citizen and tourist participation through an online photography contest during the lantern festival, with winners receiving ICH gift boxes or travel packages [2] - The initiative aims to extend the essence of old Shanghai and showcase the vibrant cultural heritage of the Chinese New Year to a global audience through digital means [2]
匠心非遗传辽韵 古艺今潮焕新生
Xin Lang Cai Jing· 2026-01-07 23:22
Core Viewpoint - The integration of intangible cultural heritage (ICH) with tourism in Liaoning has become a new trend, enhancing cultural experiences for visitors while providing economic benefits to heritage practitioners [2][3][6]. Group 1: Promotion of ICH through Tourism - Liaoning has effectively combined ICH protection and tourism development, leading to a deeper and broader integration of these two sectors [2]. - The success of the Shenyang Li's Sugar Figurine technique, showcased at various events, exemplifies how ICH can thrive in tourism settings, achieving record sales [2][3]. - The introduction of 18 ICH-themed tourism routes by the Liaoning Provincial Department of Culture and Tourism aims to enhance visitor engagement with traditional crafts and local customs [2]. Group 2: Innovative Development and Training - Liaoning promotes creative transformation and innovative development in ICH, providing systematic training and workshops for heritage practitioners [4]. - Recent workshops have enabled ICH practitioners to learn modern design and marketing strategies, facilitating the transition from traditional crafts to marketable products [4][5]. - Innovations such as the "non-melting sugar figurine" technology have emerged from these training sessions, addressing industry challenges and expanding market reach [5]. Group 3: Enhanced Visibility and Global Reach - The branding and promotion of Liaoning's ICH have elevated its status from a regional cultural identifier to a prominent provincial and national cultural symbol [6]. - International interest in ICH products, such as sugar figurines, has been noted, with foreign buyers seeking collaboration opportunities [6][7]. - Visitors play a crucial role in promoting ICH through immersive experiences, leading to positive word-of-mouth and broader awareness of Liaoning's cultural heritage [6][7]. Group 4: Future Directions and Sustainability - Liaoning plans to continue enhancing the integration of ICH with tourism, education, and technology, aiming to create impactful ICH brands and develop IP products [7]. - The expansion of experiential spaces and thematic classes is anticipated to further engage the public and promote sustainable development of ICH [7]. - The role of heritage practitioners is evolving into that of cultural ambassadors, sharing the stories and memories of Liaoning with a global audience [7].
惠州元旦假期接待游客超157万人次,旅游收入达9.3亿元
Nan Fang Du Shi Bao· 2026-01-05 15:18
Group 1 - The core viewpoint of the news highlights the significant increase in tourism and cultural activities in Huizhou during the 2026 New Year holiday, with a total of 1.5776 million visitors and a tourism revenue of 930 million yuan [1] - On January 1, 2026, Huizhou ranked as the 5th most popular destination in China, receiving over 800,000 visitors, which represents a year-on-year increase of 66.7%, with overnight visitors increasing by 106% [1] - The "Night Color Huizhou" cultural series attracted over 500,000 participants, showcasing various cultural and entertainment activities across four major landmarks [2] Group 2 - The East Slope Temple saw a 110% increase in visitor numbers, reaching 31,500 during the holiday, thanks to immersive cultural experiences [3] - The newly opened Huizhou Children's Park became a major attraction, receiving over 270,000 visitors during the holiday, effectively alleviating pressure on traditional tourist sites [4][5] - The Ring Two Mountains area attracted over 370,000 visitors, accounting for more than 80% of the total visitors to the surrounding counties, driven by hot springs and coastal tourism [6] Group 3 - Public cultural venues in Huizhou hosted a variety of exhibitions and activities, attracting over 50,000 visitors during the New Year holiday [7][8] - The cultural activities included traditional book exhibitions and hands-on experiences, enhancing cultural engagement among families and visitors [7][8] - The local tourism system maintained order and promoted civilized tourism practices, ensuring a positive experience for visitors [9]
京津文旅再添新纽带 “津旅时光号”元旦起开进北京
Xin Lang Cai Jing· 2025-12-21 19:39
Core Viewpoint - The "Tianjin Travel Time" themed immersive cultural tourism train, developed by the Beijing Railway Bureau and Tianjin Tourism Group, will commence operations on January 1, 2026, connecting Tianjin North Station and Beijing Station on weekends and holidays, enhancing cultural brand influence and travel experience between the two cities [1] Group 1: Train Features and Design - The train, designed with the theme "Magical Time," integrates traditional Tianjin culture, intangible cultural heritage, and modern technology, creating a "mobile cultural tourism landmark" [1] - It consists of ten themed carriages, organized into three functional areas: passenger area, VIP area, and interactive experience area, allowing for a dramatic and immersive travel experience [1] Group 2: Performance and Cultural Integration - The train will feature upgraded performance content that creatively narrates Tianjin's historical stories and cultural symbols, enhancing the immersive experience for travelers [2] - It will serve as a "mobile intangible cultural heritage experience center," showcasing representative intangible cultural heritage projects with live demonstrations and interactive teaching by heritage inheritors [2] Group 3: Culinary and Service Enhancements - The dining experience will include classic flavors from Tianjin's time-honored brands and local snacks, allowing travelers to deeply connect with the city's culture through taste [2] - Service enhancements include specialized training for staff to ensure smooth transitions at stations and increased safety and care services for older adults and families during the journey [2] Group 4: Ticket Pricing - Ticket prices are set at 160 yuan for adult standard tickets, 210 yuan for package tickets, and 285 yuan for VIP tickets; children's tickets are priced at 96 yuan, 126 yuan, and 171 yuan respectively [3]
京津两地往返旅行再添新线路
Xin Lang Cai Jing· 2025-12-21 11:27
Core Viewpoint - The introduction of the "Tianjin Travel Time Train" will enhance travel options between Beijing and Tianjin starting January 1, 2026, promoting cultural tourism and regional collaboration [1] Group 1: New Train Line Details - The "Tianjin Travel Time Train" will operate between Tianjin North Station and Beijing Station on weekends and holidays, aiming to provide a new travel experience for residents [1] - The train will feature systematic upgrades in spatial structure, cultural interpretation, and intangible cultural heritage interaction [1] - Tickets for the new route are available on the railway 12306 App and the "iTravel Tianjin" WeChat mini-program [1] Group 2: Train Features and Experience - The train is designed as a themed immersive cultural tourism train, integrating traditional culture, intangible heritage, and modern technology [1] - It consists of ten themed carriages, designed for performance and interaction, creating a continuous immersive experience during the journey [1] - Passengers will have the opportunity to engage with representatives of Tianjin's intangible cultural heritage through live demonstrations and interactive teaching [1] Group 3: Ticket Pricing and Promotions - Adult ticket prices are set at 160 yuan for standard, 210 yuan for package, and 285 yuan for VIP tickets, with an 8% discount available for a limited time in January 2026 [1] - Children's ticket prices are 96 yuan for standard, 126 yuan for package, and 171 yuan for VIP tickets [1] - Tickets can be purchased through the "iTravel Tianjin" WeChat mini-program or the railway 12306 App [1] Group 4: Impact on Regional Development - The new train line aims to enhance cultural tourism collaboration between Beijing and Tianjin, promoting the integration of travel and culture [1] - It is expected to boost regional consumption and elevate the cultural brand and travel experience of the cities involved [1]
青海发布首批10个非遗旅游融合发展优秀案例
Xin Lang Cai Jing· 2025-12-20 19:01
Core Viewpoint - Qinghai has launched the first batch of 10 excellent practice cases for the integration of intangible cultural heritage (ICH) and rural tourism, aiming to promote deeper and broader collaboration between ICH and tourism, creating a favorable environment for their synergistic development [1] Group 1: Integration of ICH and Tourism - The selected 10 cases demonstrate the extensive practice and innovative vitality of the integration of ICH and tourism [1] - The deep integration of ICH and tourism revitalizes culture, allowing visitors to immerse themselves in the cultural atmosphere carried by ICH during their travels [1] Group 2: Economic and Cultural Impact - The first batch of excellent practice cases not only showcases the innovative vitality of ICH and rural tourism integration but also validates the significant value of ICH in promoting employment, preserving traditional culture, and energizing rural development [1] - These cases provide valuable, replicable, and promotable experiences for the deep integration of ICH and rural tourism across the province and the nation [1]