Core Insights - The automotive aftermarket in China is rapidly expanding due to increasing vehicle ownership and personalized demands from younger users [1][3] - The "brand collective procurement" model introduced by Dongche Emperor aims to enhance lead conversion efficiency and reduce operational costs for chain merchants [1][3] Group 1: Market Dynamics - The automotive aftermarket, particularly in film modification, has a market size exceeding 150 billion yuan in 2024, with over 80,000 stores [3] - Despite the growth, the sector faces structural challenges such as low customer acquisition efficiency and uneven service capabilities [3][4] Group 2: Brand Collective Procurement Model - The "brand collective procurement" model focuses on centralized traffic operation by headquarters while allowing stores to concentrate on service fulfillment, transitioning from "single-store operations" to "organizational collaboration" [3][4] - A set of tools based on the Douyin ecosystem supports this model, including strategies for store identification and revenue-sharing mechanisms [3] Group 3: Implementation and Impact - Pilot data shows a 410% year-on-year increase in cooperating stores, a 170% rise in potential customers, and an average operational cost reduction of about 31% [1] - The "Super Brand Plan" aims to support the transition of five super brands, ten leading brands, and twenty potential brands towards standardized operations [3] Group 4: Future Outlook - The market for film modification is transitioning from high growth to a consolidation phase, with standardization of operational models becoming a key variable for the industry's long-term landscape [4] - The collaboration among platforms, brands, and stores is seen as a critical pathway for scaling and standardizing the automotive aftermarket [4]