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永辉超市宣布调改年度收官:超300店焕新,迈入以“深化细节、场景提效”为重点第二阶段调改周期
Cai Jing Wang· 2026-01-30 15:34
Core Viewpoint - Yonghui Supermarket has completed a significant store renovation initiative, marking the end of the first phase of its large-scale adjustment, with over 300 stores renovated, and is now entering a second phase focused on enhancing operational efficiency and consumer experience [1] Group 1: Store Renovation and Operational Changes - From January 30 to 31, Yonghui Supermarket launched new store openings in five cities: Guangzhou, Lanzhou, Hefei, Zhenjiang, and Beijing, completing a year-long renovation project [1] - The company has successfully renovated over 300 stores, indicating the full implementation of its self-operated model centered on "product strength + scene strength" [1] - The second phase of the renovation will focus on "deepening details and enhancing scene efficiency" [1] Group 2: Product Strategy and Sales Growth - Yonghui is promoting its private label "Quality Yonghui" and "Yonghui Custom" series, with plans to launch nearly 60 new products by 2025 and develop 200 products by 2026 [1] - The 3R (ready-to-eat, ready-to-cook, ready-to-heat) product line and bakery business have seen rapid growth, with bakery daily sales per store increasing over 500% year-on-year, and 3R sales growth exceeding 200% during the New Year period [1] Group 3: Future Focus and Leadership Vision - CEO Wang Shoucheng stated that the new phase will focus on "product sceneization" through four dimensions: cultural enhancement, organizational efficiency, product quality improvement, and scene sales enhancement [1] - The company aims to create regional demonstration stores and optimize operational standards to enhance consumer experience and operational quality [1]