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吉林长春:文旅结合激发商圈新活力
Xin Hua Wang· 2025-05-16 09:10
Core Viewpoint - The integration of culture and tourism in Changchun, Jilin Province, has revitalized commercial areas, transforming them into vibrant destinations that attract both local and external visitors [1][2][4]. Group 1: Commercial Transformation - The Guilin Road commercial area has undergone significant upgrades, shifting from traditional retail to a model that emphasizes cultural and tourism elements, resulting in increased foot traffic and popularity [1][2]. - Government investments in infrastructure improvements, such as pedestrian pathways and cultural installations, have played a crucial role in enhancing the shopping environment [1][6]. - The "small shop economy" has emerged as a key driver of vitality in the Guilin Road area, with hundreds of unique shops attracting diverse consumer groups [2][4]. Group 2: Cultural and Tourism Integration - The "This Has Mountain" shopping mall exemplifies the successful fusion of culture and commerce, featuring over 200 unique merchants and cultural activities that draw significant visitor numbers [2][4]. - The mall hosts various cultural events, including book fairs and interactive markets, creating a dynamic public space that enhances community engagement [4][6]. - The integration of cultural projects into commercial spaces has proven effective in attracting tourists, with the mall receiving approximately 10 million visitors annually, particularly during holidays [4][6]. Group 3: Economic Impact - The revitalization of commercial areas has contributed to the overall economic development of Changchun, with daily foot traffic exceeding 200,000 in key shopping districts during peak periods [6]. - The city is actively leveraging its resources to build a modern urban area, promoting collaborative development with surrounding regions to enhance economic vitality [6].