文商旅融合
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2025年焦作市冬季文旅促消费新闻发布会实录
Sou Hu Cai Jing· 2025-11-20 06:11
女士们、先生们、记者朋友们: 大家下午好!欢迎出席今天的新闻发布会。 为进一步激发冬季文旅市场活力,我市将从2025年11月下旬开始至2026年1月,推出系列精彩活动与惠游政策,积极开拓冬季市场,拉动冬季文旅消费, 这是我市促消费、稳增长、惠民生的一项重要举措。今天,我们在这里举行焦作市冬季文旅促消费新闻发布会,向大家介绍冬季文旅活动、惠游政策等有 关情况,并回答记者提问。 首先我介绍一下出席本次新闻发布会的发布人,他们是: 2025年焦作市冬季文旅促消费 新闻发布会实录 主持人:李旭华 市委宣传部四级调研员 市文化广电和旅游局党组书记、局长是明友先生; 市体育局党组成员、副局长宋文健先生; 市商务局四级调研员闫新华女士; 市文化旅游产业投资集团有限公司董事长刘志胜先生; 云台山旅游发展有限公司总经理路紫婷女士。 下面,首先请是明友先生介绍我市冬季文旅促消费工作总体情况。 是明友 各位新闻界的朋友们: 下午好,非常感谢大家长期以来对焦作文旅工作的关心和支持。 为贯彻落实市委、市政府关于四季度"抓消费扩内需"的工作部署,发挥"冷资源"的"热效益",进一步延续秋季旅游旺季热度,激发冬季文旅市场活力,我 市将从20 ...
东城区举办城市历史文化对话会,多地专家共话文商旅融合新路径
Xin Jing Bao· 2025-11-18 08:55
在对话会现场,故宫博物院第六任院长单霁翔以明城墙、玉河、良渚等遗址为例,指出文化遗产保护 应"与城市发展共生",通过建设遗址公园等方式,让历史走进现代生活。广州市规划和自然资源局副局 长邓堪强则分享了永庆坊"微改造"经验,展示如何以"绣花功夫"实现历史街区活化与社区功能提升。北 京大学考古文博学院教授、良渚博物院(良渚研究院)院长徐天进从考古视角对文化遗产保护的历史价 值与当代意义进行深度解读,并分享了良渚遗址保护与可持续发展的创新策略。 作为首都功能核心区,东城区坐拥故宫、天坛、大运河玉河段、北京中轴线等四处世界文化遗产,历史 文化资源丰富。近年来,东城区持续推动老城保护与文商旅融合,发布历史文化传承创新发展计划,并 陆续引入三批高端智库专家,为文化保护与城市更新提供智力支持。 随着2024年北京中轴线成功申遗,东城区在推进文化遗产保护与城市发展良性互动方面持续发力。活动 现场还发布了"玉"见东城Citywalk文化探访路线,串联玉河故道、南新仓、明城墙遗址公园、北大红楼 等文化地标,邀请网络达人担任推荐官,推动文化资源转化为可感可及的城市体验。 新京报讯(记者陈琳)11月18日,2025城市历史文化对话会 ...
西宁:非遗工坊探索文商旅融合新路径
Zhong Guo Jing Ji Wang· 2025-11-18 07:33
如今,东城·非遗共富工坊这个集多功能于一体的综合平台,正成为城东区文商旅融合发展的亮丽名 片。通过资源整合、平台共建、联动培训、品牌共塑等方式,工坊不仅实现了"以文化促就业,以文化 带动居民增收"的文化富民目标,也探索出了一条传统文化与现代商业相互赋能、文旅融合与区域发展 同频共振的新路径。 这样的匠心传承,正在更大的舞台上绽放光彩。作为城东区探索文商旅融合发展的创新实践,东城·非 遗共富工坊目前已有15家非遗项目和文旅产品进驻,陈列着20余种独具地方特色的非遗及文旅产品。工 坊里讲解员介绍,工坊创新采用1个文化旅游体验场馆、11个加工点、N个产品和活动的运营模式,有 效盘活了商圈闲置资产,丰富了周边业态。自2024年试营业以来,已接待参观者2.26万人次,工坊营业 额达13.94万元,在外制作坊(厂)营业额突破351.3万元。 走在工坊的展示区内,各种手工艺产品栩栩如生,八门拳的刚柔并济,扁担酿皮的匠心独运,河湟刺绣 的精巧细腻,不同民族的文化瑰宝在这里交相辉映,共同诉说着这片土地上各民族交往交流交融的生动 故事。与此同时,东城·非遗共富工坊还积极探索非遗传承对铸牢中华民族共同体意识的价值功能,将 非遗体验 ...
不断增强内需的主动力和稳定锚作用——福建湖北四川全方位扩大国内需求
Ren Min Ri Bao· 2025-11-14 07:29
习近平总书记指出:"扩大内需既关系经济稳定,也关系经济安全,不是权宜之计,而是战略之举。" 福建泉州蟳埔村,这个曾经靠海吃海的小渔村,如今依托千年簪花习俗,走出一条文商旅融合的新路 子,去年接待游客超850万人次,带动旅游收入超18亿元; 湖北潜江生态龙虾城,数十家不同品牌的店铺人气火爆,从特色餐饮延伸到美食工坊、非遗展演、研学 基地等业态,每年吸引游客200余万人次; 四川成都春熙路,特色大屏影像吸引众多游客合影,各大国际品牌店铺云集,丰富消费者购物体验,目 前已有数百家首店落地…… 近日,本报记者赴福建、湖北、四川调研,供给向新向优、需求向活向旺的场景处处可见。各地加大力 度实施扩大内需战略,采取更加有力的措施,大力提振消费、提高投资效益,全方位扩大国内需求,更 好发挥超大规模市场优势,推动高质量发展取得新的更大成效。 超大规模市场潜力充分释放 规模稳步扩大、结构持续优化。各地统筹扩大内需和深化供给侧结构性改革,促进消费和投资更好结 合,推动国内大市场潜能不断释放。 湖北武汉经济技术开发区岚图汽车总装车间,在机械臂和工人协同配合下,总装线上的半成品汽车经过 多道工序顺利下线。 "每118秒,就有一辆整车下 ...
周红波在玄武区调研时强调
Nan Jing Ri Bao· 2025-11-14 01:50
11月13日,市委书记周红波在玄武区调研。他强调,玄武区要深入学习贯彻党的二十届四中全会 精神,高起点谋划"十五五"发展,走好特色发展之路,精准发力关键领域和细分赛道,全方位塑造高质 量发展新动能,彰显特大城市中心城区新活力。 调研中,周红波来到苏美达、国机数科两家公司,了解国机集团在宁业务发展情况,要求有关方面 加强走访服务,支持企业更好发挥产业链供应链龙头作用,加大在宁布局、持续做大增量。在鱼跃全球 研发总部、红山森林动物园、招商局江苏中心,周红波详细了解总部经济集聚、文商旅融合、国际街区 建设等情况。 周红波强调,有关部门要在战略规划、体制机制、资源要素等方面,更大力度支持玄武区改革攻坚 开放提升。当前正值四季度关键期,玄武区要抢抓窗口、全力冲刺,坚决完成全年目标任务,为全市高 质量发展多作贡献。 市委常委、秘书长黎辉参加。 周红波听取了玄武区工作汇报和"十五五"发展考虑。他指出,近年来玄武区经济密度、创新浓度和 文旅热度不断提升,发展后劲持续增强。"十五五"时期是玄武区乘势而上、提升能级的关键期,要增 强"走在前、做示范"的责任感、紧迫感,找准发展切入点和突破口,更加注重发挥数字经济、服务经 济、人文 ...
远洋商业入选“年度商业地产创新能力表现”十强,武汉远洋里获评年度典范项目
Xin Lang Zheng Quan· 2025-11-13 04:03
11月12日,远洋商业受邀出席《观点》举办的"向上的信心——2025商业年会",凭借专业的运营能力与 持续创新的发展表现,位列"2025年度商业地产创新能力表现20强"第十,并入选"2025年度商业地产企 业表现"榜单,旗舰项目武汉远洋里获评"2025城市地标综合体年度典范表现项目"。远洋商业公司总经 理孔繁琢在"商业的信心"主题讨论环节分享了远洋商业在轻资产领域的实践路径与思考。 远洋商业在不同市场阶段识别机遇、沉淀能力,并逐步构建起专业化的运营管理体系,特别是在城市综 合体与非标商业领域,积累了深厚的开发与运营经验。面对存量盘活时代的到来,远洋商业提供涵盖资 产诊断、资产盘活、价值修复的全周期解决方案,助力资产价值提升,通过充分研判市场趋势、结合投 资人诉求与项目独特基因,在项目"投、融、建、管、退"各环节,输出专业价值。 远洋商业 作为武汉远洋归元寺综合体的商业业态,远洋里的此次获奖,进一步印证了远洋商业对行业新趋势的敏 锐把握。项目跳出传统商业框架,以文商旅融合的开放街区为形态,在归元寺旁构建出一处历史与现代 交织的独特商业场域。通过策展式运营思维,远洋里将文化内容融入空间场景,使建筑、品牌与体验有 ...
瑞虹新天地“社区范式”升级,今潮8弄“文商旅”火爆……虹口城市更新再出圈
Guo Ji Jin Rong Bao· 2025-11-12 13:14
Core Insights - The article highlights the urban renewal and quality upgrade initiatives in Hongkou District, Shanghai, showcasing the integration of culture, commerce, and community living through projects like Ruihong Xintiandi and Jinchao 8 Alley [1][2][34]. Group 1: Ruihong Xintiandi Development - Ruihong Xintiandi has evolved into a large urban complex that integrates residential, commercial, and office spaces, reflecting a shift towards a community-centric development model [5][8]. - The project aims to create a sustainable community by focusing on four dimensions: functional diversity, cultural vitality, innovation, and natural environment [5][12]. - The "New Xintiandi" brand strategy was launched in September 2025, marking a transition from a single commercial project to a regional community center [5][8]. Group 2: Community Engagement and Nightlife - The Moon Bay project, set to launch in September 2024, will focus on a "new night entertainment" theme, offering a blend of culture, entertainment, and social activities [9][12]. - The initiative includes a "deep night" model where nearly 30 merchants will operate until 2 AM, enhancing nighttime foot traffic and community engagement [12][13]. - A community alliance has been established to foster a sense of belonging among diverse groups, including families, pets, and professionals [12][13]. Group 3: Jinchao 8 Alley Cultural Integration - Jinchao 8 Alley aims to merge historical culture with modern entertainment, creating a vibrant urban space that reflects Shanghai's cultural heritage [14][18]. - The project features a scenic walkway and preserved historical buildings, providing a unique experience for visitors [18][23]. - Upcoming exhibitions, such as the "Cloud Sea Viewing" showcasing Yungang Grottoes art, will attract both local and international audiences, converting cultural interest into consumer traffic [28][33]. Group 4: Economic Impact and Future Outlook - The integration of cultural, commercial, and tourism elements in Hongkou District is seen as a driving force for high-quality urban development [33][34]. - The district's initiatives are expected to contribute significantly to Shanghai's goal of becoming an international consumption center, enhancing its economic vitality [33][34].
演艺新空间、飞行影院、好特卖超级仓|北京远洋乐堤港打造消费体验新空间
Xin Lang Zheng Quan· 2025-11-11 02:26
Core Insights - Beijing Yuanyang Letipark integrates cultural elements with commercial real estate, creating a new consumer experience space that supports Beijing's development as an international consumption center [1][12]. Group 1: Cultural Integration - The complex is rooted in the Grand Canal culture, offering a multifaceted consumption space that combines cultural depth, commercial vitality, and consumer enthusiasm [3]. - The "Mumu Theater," located on the third floor, is one of the first 25 city-level "performing arts new spaces" in Beijing, featuring a mix of theater, bookstore, cultural creativity, exhibitions, and arts education [3]. - The theater employs a time-sharing operation strategy, catering to different demographics such as families on weekends and urban professionals during weekdays [3]. Group 2: Commercial Innovation - The shopping center hosts nearly 50 flagship and upgraded stores, significantly enhancing the regional commercial capacity, with notable brands like Huawei and NIO House [10]. - The opening of the first "Hao Te Mai Super Warehouse" in Tongzhou attracted over 100,000 visitors within three days, showcasing strong consumer appeal [10]. - Letipark is recognized as a flagship brand of the Yuanyang Group's commercial product line, focusing on "fashion, art, and lifestyle" to create diverse consumption scenarios [12].
进博会人文交流活动首次打造四大特色专区 助力文商旅深度融合
Zhong Guo Jing Ji Wang· 2025-11-05 03:51
Core Points - The 8th China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, focusing on cultural exchanges and the integration of culture, commerce, and tourism [1] Group 1: Cultural Exchange and Exhibitions - The expo features four special zones: "CIIE Food Fair," "CIIE Boutique Fair," "CIIE Arts Fair," and "Charming Sister Cities," aimed at promoting cultural exchanges and creating a harmonious atmosphere for the integration of Chinese and foreign civilizations [1] - The "Charming Sister Cities" display area features a joint exhibition between Chongqing and Düsseldorf, showcasing advanced technological achievements from China Chang'an Automobile Group [3] - The Shandong Pavilion's "Food Fair" emphasizes regional culinary culture with a focus on "open kitchens and specialty snacks" [5] Group 2: Regional Cultural Showcases - The Jiangsu Pavilion showcases over 20 categories of Suzhou arts and crafts, immersively presenting the charm of Jiangnan culture [7] - The Shanxi Pavilion features a dance performance titled "Millennium Smile," inspired by the Liao Dynasty's Bodhisattva sculpture, initiating a cultural dialogue across millennia [9] - The Fujian Pavilion presents a series of auspicious new porcelain products themed around the Year of the Horse [11] Group 3: Local Heritage and Innovations - The Guizhou Pavilion highlights 24 time-honored brands across five categories, including local liquor, medicine, food processing, handicrafts, and tea, showcasing the cultural heritage and innovative vitality of Guizhou [13] - The Xinjiang Production and Construction Corps has set up a dedicated exhibition area for the first time, displaying its strengths in green chemicals, cotton and textile, new materials, new energy, equipment manufacturing, and agricultural products [15] - The intangible cultural heritage display area features a "Traditional Chinese Medicine Intangible Heritage Hall," showcasing 12 world-class and national-level intangible heritage projects related to traditional Chinese medicine [17]
城市商业升级获支撑
Jing Ji Ri Bao· 2025-11-04 22:20
Core Insights - The Ministry of Commerce and four other departments have launched the "Urban Commercial Quality Improvement Action Plan" to enhance urban commercial systems, focusing on pedestrian streets and commercial districts to better meet residents' daily shopping and leisure needs [1][2] Group 1: Urban Commercial System Development - The action plan aims to create a well-structured urban commercial system that includes national demonstration pedestrian streets, characteristic commercial districts, and convenient living circles [1] - The plan outlines 21 key tasks across seven areas, including network layout improvement, business model upgrades, and supply enhancement [1][3] Group 2: Economic Impact and Employment - In 2024, national demonstration pedestrian streets and commercial districts are expected to achieve over 4 trillion visits and generate over 500 billion in revenue, creating over 800,000 jobs [1] - The initiative is designed to support local consumption, expand domestic demand, and stabilize employment [1] Group 3: Integration of Culture and Tourism - The integration of culture, tourism, and commerce is increasingly prevalent, leading to the development of new business models and immersive experiences [2] - The Ministry of Culture and Tourism plans to promote collaboration between tourist attractions and urban commercial facilities to create regionally distinctive cultural tourism products [2] Group 4: Land Use Optimization - The plan includes optimizing urban commercial facility supply through monitoring data from 297 cities, which will support local planning and commercial land regulation [3] - Pilot projects for redeveloping inefficient land use are being initiated, allowing cities to optimize existing commercial land and support its transformation [3]