文商旅融合

Search documents
单日客流超20万人次,27个同步开业品牌全国销量第一!北京中海大吉巷解锁文商旅融合新密码
Sou Hu Cai Jing· 2025-08-26 06:53
"周末带孩子来逛公园,顺便在石头先生的烤炉买了刚出炉的面包,还能参观康有为故居,这种古今结合的消费体验特别棒!"家住陶然亭街道的李女士笑 着说。坐落在西城区陶然亭街道的北京中海大吉巷(以下简称"大吉巷"),自5月25日开业以来,仅两个月便取得亮眼业绩——累计销售额突破1.57亿 元,最高单日客流达22.01万人次;同步对外营业的27个品牌创下其内部全国单日销量第一,34个品牌斩获北京区域业绩榜首。 - THE FERT inas the AND THE FOR ter and t TITIE HITT it the block 开局惊艳!预期客流超7倍 大吉巷为啥这么"火"? 走进大吉巷,1.2万平方米的城市森林绿地"镶嵌"在36万平方米的综合体中。8万平方米的商业空间里,119家商户与康有为故居、《每周评论》旧址等历 史遗迹相映成趣,形成独特的"逛故居、逛商场、逛公园"三位一体消费场景。开业当天,这里就创下了20万人次客流的纪录,是预期的7倍;营业额突破 550万元,为预计的5倍。端午假期,客流峰值更是刷新至22.01万人次。 大吉巷的火爆不仅仅是一场商业盛宴,更是一次文旅消费能量的集中释放。这里成功打破传 ...
老街焕新颜 烟火见文明 “商居联盟”助力特色街区抢抓发展机遇
Zhen Jiang Ri Bao· 2025-08-22 23:38
城市里熙熙攘攘,大街小巷最具烟火气。8月21日下午,京口区健康路街道水陆寺巷文化商业街 区"商居联盟"正式成立,标志着街道将着力整合社区、商户、居民三方力量,打造历史街区、宜居社 区、文商旅融合景区,让水陆寺巷文化商业街区更具文明风、烟火气、历史感。 精准定位:抓住"金色商圈"发展机遇 水陆寺巷文化商业街区包括水陆寺巷、经折巷、白莲巷、娄巷等地,这里住着1400余户居民,片区 包含商铺196家。漫步街巷,传统饮食店的蒸腾热气与咖啡店的醇香奇妙交融,绘就"传统与现代共 生"的鲜活图景。 街区紧邻镇江第一高楼苏宁广场,与永安路美食街一路之隔。健康路街道党工委书记王志斌介 绍:"成立'商居联盟',就是要抓住'金色商圈'发展机遇,整合资源、优化服务,让流量变'留量'。"街道 从2024年下半年开始,就着力推进水陆寺巷特色街区文商旅融合,设计了"一城山水半城诗""银杏树下 的水陆寺巷"等墙绘打卡墙,铺设了彩色步道,绘制了美食休闲地图,令街区进一步靓起来。今年,街 区吸引了15家潮流餐饮企业、8家咖啡店等商铺入驻。 现场,商户代表宣读了街区自治倡议书,强调加入"商居联盟"是一个新的起点,将带头践行责任, 诚信经营、遵守秩 ...
百年中华巴洛克升腾冰城“新烟火”
Xiao Fei Ri Bao Wang· 2025-08-19 02:45
Core Insights - The article highlights the revitalization of the Zhonghua Baroque Historical and Cultural District in Harbin, which has become a significant tourist attraction, especially during the summer season, drawing millions of visitors and boosting tourism consumption by over 50% year-on-year [1][5][13] Group 1: Historical and Cultural Significance - The Zhonghua Baroque Historical and Cultural District is recognized as the largest and most well-preserved collection of Chinese Baroque architecture in the country, showcasing a blend of Baroque style and traditional Chinese elements [2][4] - The district has a rich history, being the birthplace of Harbin's ethnic industry and commerce, with over 4,000 businesses at its peak [1][4] Group 2: Tourism and Economic Impact - The district is projected to receive over 10 million visitors in 2024, indicating a strong recovery and growth in tourism [1] - The occupancy rate of commercial spaces in the district has significantly increased from less than 50% in 2021 to 95% in 2024, reflecting a vibrant commercial environment [8][12] Group 3: Architectural Restoration and Modern Integration - The restoration efforts follow a "repair as original" approach, ensuring that the historical authenticity of the buildings is maintained while allowing for modern commercial activities [4][8] - New businesses, including traditional food outlets and cultural experiences, have been introduced, enhancing the consumer experience and driving economic activity [5][8] Group 4: Cultural Activities and Community Engagement - The district hosts various cultural events, including art exhibitions and music performances, which contribute to its lively atmosphere and community engagement [12][13] - The immersive experience offered by attractions like "Erbin Story" provides visitors with a unique blend of history and entertainment, further enhancing the district's appeal [9][12]
周红波在秦淮区调研时强调
Nan Jing Ri Bao· 2025-08-15 02:37
周红波强调,秦淮区要在打造"一区一带多支点"发展格局上发力突破。高标准打造活力中心区,以 创新为主导,积极推动以科技创新、产业创新、商业模式创新等为重点的全面创新,赋能老城区转型升 级;以消费为引领,丰富多样消费业态,拓展多元消费供给,打造全域消费场景,把"流量"转化为"留 量"和发展增量。高质量建设秦淮河产业融合发展带,持续导入资源、完善功能、招引项目、讲好故 事,努力打造文旅休闲产业带、商务服务集聚带、新兴产业集聚带。高水平打造多个高质量发展支撑 点,推动老城南片区在文商旅融合发展上有新品牌,新街口片区在焕新升级上有新高度,白下高新区在 发展都市工业上有新作为,南部新城在项目落地和产城融合上有新气象。 调研中,周红波先后来到江苏和成显示科技有限公司、中江国际集团有限公司、京东MALL(中华 城店)、周处读书台项目、南银法巴消费金融有限公司,详细了解秦淮区都市工业、总部经济、首店经 济、文商旅融合、消费金融等发展情况,并听取了秦淮区工作汇报。 周红波指出,秦淮区拥有南京最具特色和辨识度的文化底蕴,也有商贸金融发达、科教资源富集的 比较优势,更有主城区拓展增量、转型升级的宝贵空间。要找准定位、锚定目标、发挥优 ...
深圳首家市内免税店将开业,拆解深业商管的「城市文商旅」新逻辑
Sou Hu Cai Jing· 2025-08-12 04:45
Core Insights - The opening of Shenzhen's first city duty-free store at Shenye Shangcheng represents a new model for urban duty-free economies, aiming to enhance consumer experiences and stimulate local commercial growth [1][10][19] Group 1: Duty-Free Store Models - Three consumption models are identified: duty-free shopping for travelers with valid exit documents, regular taxable purchases, and tax refund shopping for foreign residents [2][3] - The duty-free model offers immediate tax exemptions, providing discounts of approximately 11-25% compared to regular taxable purchases [2][4] Group 2: Strategic Location and Design - The duty-free store is strategically located on the first floor of Shenye Shangcheng, covering nearly 3,000 square meters, which is expected to attract significant foot traffic [4][10] - The store aims to create a differentiated shopping experience by integrating immersive themes and local cultural elements, such as a whiskey tasting area and a health space featuring traditional Chinese medicine [9][21] Group 3: Target Audience and Product Offering - The store will feature 19 product categories, including international brands and local innovations, catering to both local and international consumers [7][14] - The focus on local brands and technology products aligns with Shenzhen's identity as a tech hub, appealing to tech-savvy travelers [7][10] Group 4: Government Support and Policy Framework - Shenzhen's government has implemented supportive policies to enhance the duty-free shopping experience, including a streamlined tax refund process and promotional measures for local brands [11][19] - The city aims to establish a world-class commercial ecosystem, with the duty-free store playing a crucial role in this strategy [11][19] Group 5: Economic and Cultural Impact - The duty-free store is expected to drive economic growth by attracting high-value consumers and enhancing the overall shopping experience in the area [18][23] - The integration of duty-free shopping with local cultural and tourism resources is seen as a key strategy for enhancing consumer engagement and promoting the city as a global shopping destination [18][23]
一条新线贯南北 激发文商旅新活力
Nan Jing Ri Bao· 2025-08-10 23:01
串起多个商圈景区,五号线开通首周,客流量超一百五十万人次 一条新线贯南北 激发文商旅新活力 □ 南京日报/紫金山新闻记者 吴春霞 黄琳燕 李子俊 实习生 张珊 史羽梵 8月6日,南京地铁5号线正式开通运营。记者从南京地铁获悉,截至8月9日,这条贯穿南北的轨道交通 线路累计客流量已达152.5万人次。开通后的首个周末,这条线路迎来休息日客流高峰。 作为串联南京"文商旅"资源密集片区的关键线路,5号线在改变沿线交通出行格局的同时,正有力带动 沿线文化、旅游与商业融合发展,成为激活"文商旅"的重要催化剂。记者周末走访沿线文旅景区、商场 及交通节点,记录下这条新线路带来的变化。 串联文旅景区,众多市民游客"跟着地铁游南京" 地铁5号线沿途串起了不少重点景区和文旅街区,车站内部也洋溢着浓郁的"南京味道"。自8月6日正式 开通运营以来,迅速"出圈",成为市民游客青睐的打卡点,也带动了沿线景区的客流和消费。 "六朝古都名不虚传!"8月9日下午,记者在地铁5号线夫子庙站内,看到了不少拖着行李箱的外地游 客。站台内别出心裁的景观设计,吸引他们举起手机开始了"拍拍拍"模式。 低头是千年古道,抬头是江南风情。众多游客惊叹,在地铁站 ...
成都全面进入夏日消费季,文商旅融合亮点多 新场景释放吸引力 冰凉主题有点“火”
Si Chuan Ri Bao· 2025-07-24 06:20
Group 1 - The core theme of summer consumption in Chengdu is driven by high temperatures, leading to the popularity of cooling-themed activities in shopping centers [1][2] - Chengdu's major shopping centers have reported significant increases in foot traffic and sales, with a 51% increase in visitor numbers and a 28% increase in sales over five days at one location [1] - The integration of cultural, commercial, and tourism sectors is evident, with events like the "King of Glory" pop-up store attracting large crowds and enhancing the retail and dining experiences [3] Group 2 - The "Light and Layer" art exhibition featuring works from Sichuan Fine Arts Institute graduates has attracted nearly 200 visitors daily, showcasing the fusion of cultural art and urban commercial spaces [4] - The emergence of non-standard commercial formats from urban renewal projects is contributing to the cultural and tourism integration in Chengdu, with an expected 97,000 square meters of new supply from 11 non-standard commercial projects [5] - The retail market in Chengdu is anticipated to undergo significant updates by 2025, driven by urban renewal and the evolution of non-standard commercial forms, indicating a shift towards innovative consumption scenarios [5]
旧空间→新天地 老胡同在“共生”中蝶变迎“新生”
Yang Shi Wang· 2025-07-17 08:08
Economic Overview - In the first half of this year, China's GDP grew by 5.3% year-on-year, indicating a stable and improving economic performance despite pressures [1] - Fixed asset investment reached 24.9 trillion yuan, with a year-on-year increase of 2.8%, part of which was allocated for urban renewal projects [1] Urban Renewal Focus - The urban renewal initiative aims to address living conditions in areas like Beijing's traditional hutongs, which have faced issues such as illegal constructions and poor living environments [1][3] - The transformation of Yaojiang Hutong began by addressing residents' urgent needs, leading to the removal of illegal structures and the restoration of traditional courtyard forms [5] Community Engagement - The revitalization of Yaojiang Hutong has fostered a sense of community, with both old and new residents, as well as local businesses, contributing to the maintenance and governance of the area [7][9] - The project emphasizes cultural preservation and innovation, leveraging the successful application for UNESCO World Heritage status of Beijing's central axis to promote the active use of cultural heritage [9][17] Commercial Development - The opening of the Dajixiang commercial street in May attracted over 200,000 visitors on its first day, filling a gap in the availability of large commercial complexes in the area [11][13] - The project includes a 3,000 square meter cultural preservation area, enhancing the area's attractiveness and providing a blend of historical and modern experiences [15] Investment and Policy Support - The central government has allocated 80 billion yuan for urban renewal projects as of June, reflecting a stable growth in urban renewal investments nationwide [17]
70岁的“北京市牛奶公司”变网红!看北京老字号如何拿捏年轻人|提振消费看京潮
Sou Hu Cai Jing· 2025-07-16 08:40
Core Insights - The article highlights the transformation of traditional brands in Beijing, particularly the "Beijing Milk Company," into experiential consumption spaces that attract younger consumers and create a cultural connection [1][2][13] Company Overview - The "Beijing Milk Company" has become a popular destination for both locals and tourists, featuring interactive experiences such as self-made ice cream and fresh milk [2][6] - The store aims to evoke childhood memories while establishing a deeper connection with younger consumers through its offerings [6][13] Consumer Experience - Customers can engage in hands-on activities like making their own ice cream, with incentives for achieving certain heights [4][8] - The store utilizes automated technology for coffee preparation, enhancing the interactive experience [8] - The product range includes both traditional items and innovative offerings, such as unique yogurt and milk tea [8][13] Market Trends - Traditional brands are evolving from merely selling products to providing comprehensive experiences that blend culture, social interaction, and modern technology [9][15] - The article notes a broader trend among Beijing's old brands to innovate and attract younger demographics through experiential retail [9][14] Strategic Initiatives - The "Beijing Milk Company" plans to open additional locations in various strategic areas, including transportation hubs and shopping centers, to expand its market presence [13][16] - The Beijing government is actively supporting the development of old brands through policies aimed at innovation and cultural preservation, with a target for the total scale of old brand enterprises to reach 200 billion yuan by 2025 [16]
北京消费结构与趋势|北京商业经济学会会长王成荣:多措并举增强消费动力,为扩大消费释放新空间
Bei Jing Shang Bao· 2025-07-14 06:33
Core Insights - The transformation of China's consumption structure is characterized by a shift from single to diversified and from basic to high-quality consumption, requiring systematic policies and precise actions to stimulate market vitality and support high-quality economic development [1][3][5] Consumption Structure Dynamics - China's consumption structure has undergone significant changes, evolving through several stages from basic needs to more complex consumption patterns, with a notable shift towards service and cultural consumption [3][4] - The decline in food expenditure and the rise in spending on clothing and home appliances mark the first structural leap in consumption [3] - The current market shows that service and cultural consumption are growing faster than traditional goods, particularly in economically developed regions like Beijing [3][4] Industry Data - Specific sectors such as gold jewelry, sports entertainment products, and cosmetics are experiencing rapid growth, with retail sales in these categories increasing by 41.0%, 9.9%, and 11.9% respectively [4] - Conversely, the automotive and communication sectors are facing declines, with retail sales for communication equipment down by 22.2% and automotive sales down by 21.1% [4] Consumer Dynamics - Consumer motivation is influenced by two key factors: consumption capacity and consumer confidence, both of which are interrelated and essential for stimulating demand [6] - Improving consumption capacity relies on real income growth and optimizing savings structures, while consumer confidence is tied to expectations about future economic conditions [6] Collaborative Efforts - To boost consumption demand and market vitality, a multi-dimensional approach is necessary, including the integration of cultural, commercial, and tourism sectors [7][9] - The development of innovative consumption scenarios in areas like health, sports, and culture is crucial for activating the market [7][8] Experience Diversification - There is a growing trend for diverse consumer experiences, with different age groups seeking immersive and emotional experiences [8] - Businesses should tailor their offerings to meet the specific preferences of target demographics, particularly focusing on the needs of vulnerable groups [8] Digital Consumption - The cultivation of digital consumption is essential, emphasizing the need for internet platform upgrades and the use of AI to enhance physical retail environments [8] Optimizing Consumption Environment - An open and flexible policy approach is recommended for major consumption areas like housing and automobiles, alongside support for traditional brands to innovate and attract both domestic and international consumers [9]