Core Insights - The article highlights the transformation of traditional commercial spaces in Beijing, particularly focusing on the emergence of new leisure and dining destinations like Dajixiang and Friendship Garden, which have become popular among both young and older demographics [1][2][4][17] - The revitalization of these areas reflects a broader trend in Beijing's commercial landscape, emphasizing cultural value regeneration and the creation of social spaces that foster community interaction [12][13][14] Group 1: Commercial Transformation - Dajixiang has undergone a significant transformation from a crowded courtyard to a 250,000 square meter urban complex, attracting over 500,000 visitors and generating sales of 12 million yuan during the recent Dragon Boat Festival [2][4] - Friendship Garden, despite ongoing renovations, has quickly gained popularity as a leisure space, with customers reporting wait times of over 40 minutes during weekends [4][12] - The new commercial spaces are designed to blend traditional architecture with modern amenities, creating a unique atmosphere that appeals to a diverse range of customers [9][10] Group 2: Consumer Behavior and Trends - The new leisure-focused commercial spaces are attracting consumers looking for social experiences rather than just shopping, with many visitors preferring to spend time with friends in these environments [5][8] - The introduction of diverse dining and retail options, including Michelin-starred restaurants and unique boutiques, enhances the appeal of these areas as social hubs [5][6][17] - The naming of these spaces, such as "Dajixiang" and "Friendship Garden," reflects a shift towards evoking traditional community values and enhancing consumer engagement through unique spatial experiences [12][13] Group 3: Future Developments - Beijing's commercial landscape is set for further expansion, with over 1.5 million square meters of new retail space expected to open in 2024, including around 960 new flagship stores [16] - The city is actively promoting the integration of cultural and commercial elements, aiming to create a vibrant consumer environment that caters to both local and international markets [14][16] - The ongoing projects in Dajixiang and Friendship Garden serve as models for Beijing's strategy to become an international consumption center, blending historical charm with modern retail experiences [17]