Core Insights - DJI has successfully acquired the land use rights for the T207-0066 plot in Shenzhen for 2.287 billion yuan, indicating a strategic move for future headquarters development [1][3] - The Shenzhen Bay Super Headquarters Base is a key area for global headquarters, with a total planned development area of approximately 5.2 million square meters [1] - The acquired land spans 15,657.68 square meters with a building area of 188,000 square meters, designated for a 30-year usage period [3] Company Overview - DJI, founded in 2006 and headquartered in Shenzhen, has become a leader in the global drone industry, holding over 70% of the consumer drone market share in 2024 [5] - The company initially focused on helicopter flight control systems and has since expanded its product range to include commercial drones, camera systems, gimbals, propulsion systems, enterprise software, agricultural drone equipment, and flight control systems [5] Development Plans - The new site will host the "Global Headquarters Project for Intelligent Aviation System Industry," integrating R&D, testing, display, and operation across the entire industry chain [3] - The project aims to achieve an industrial output of no less than 196 billion yuan and service revenue of at least 84 billion yuan over the next seven years [3] - The site has a construction height limit of 300 meters, with additional scrutiny required for structures exceeding 250 meters [3]