Core Viewpoint - The revitalization of the historical commercial district in Jinan is a transformative process that integrates modern technology, innovative business models, and diverse cultural narratives to enhance urban development and cultural heritage [3][16]. Group 1: Technological Empowerment - The historical buildings in the commercial district serve as material carriers of culture, and merely restoring them physically is insufficient for deep public engagement [3]. - The use of modern technologies such as VR, metaverse, and digital twins has enabled 44 historical buildings to achieve a 720° panoramic online representation, with a cumulative visit count reaching one million [4]. - Innovative practices like "Metaverse Night" and light shows for cultural heritage buildings utilize interactive lighting and projection technologies to reinterpret the aesthetic value of historical architecture, breathing new life into these sites [6]. Group 2: Business Model Integration - The challenge of protecting historical districts lies in avoiding their isolation as mere "cultural bonsais," and finding a balance between preservation and utilization is crucial [9]. - The area has adopted a micro-renovation approach, preserving the historical appearance of buildings while introducing modern businesses such as cultural performances and trendy dining options, thus maintaining historical authenticity while providing contemporary services [9]. - The design of cultural tourism products emphasizes narrative power, connecting scattered historical buildings into cohesive storylines, enhancing visitor understanding of the cultural and historical context [9]. Group 3: Innovative Communication - The deeper significance of cultural innovation lies in integrating cultural spirit into the social fabric, with diverse communication strategies elevating commercial culture from local memory to a city brand [12]. - The creation of popular social media spots has led to significant online engagement, with the commercial district frequently trending and achieving over one hundred million views [12]. - Initiatives like volunteer services and cultural education programs aim to embed the spirit of the commercial district into daily life, while publications and media productions deepen cultural interpretation [13]. Group 4: International Outreach - The commercial district has gained international exposure through cultural exchange activities in countries like the UK, Belarus, and Thailand, enhancing the city's influence and enriching the cultural narrative [13]. - This cross-cultural communication not only elevates the city's profile but also allows for a dialogue between local heritage and global perspectives, fostering a more dynamic cultural identity [13]. Group 5: Overall Impact - The revitalization of Jinan's old commercial district exemplifies how creative transformation can maximize cultural value, demonstrating that the success of such initiatives lies in finding dialogue between tradition and modernity [16]. - The process of cultural heritage activation is ongoing, transforming culture from a burden into a driving force for urban development [16].