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科技旅游:从围观到探索如何升级
Jing Ji Ri Bao· 2025-11-18 22:19
Core Insights - The integration of technology into tourism is transforming the role of tourists from passive observers to active participants, enhancing the travel experience through immersive technologies like VR [2][3][6] - New tourism models are emerging that combine science, technology, and cultural experiences, appealing particularly to younger audiences and igniting their interest in scientific exploration [3][4][7] Group 1: Technological Integration in Tourism - The "Tech + Tourism" model is creating new scenes, experiences, products, and business formats, allowing tourists to explore history and engage with future technologies [3][6] - In Hunan, the number of tourists is projected to grow from 530 million in 2021 to 742 million by 2024, with total tourism expenditure expected to exceed 1 trillion yuan [6] - The "Chasing Rockets" tourism initiative in Wenchang has transformed previously underdeveloped areas into popular destinations, showcasing the economic potential of tech-driven tourism [9] Group 2: Innovative Experiences and Attractions - The China Architecture Science Museum in Wuhan features a popular exhibition on Mars construction, attracting over 300,000 visitors, with nearly 30% from outside the province [3] - Hainan's Changying Fantasy Park utilizes modern technology to create immersive experiences, including a "Cyberpunk Future World" show, enhancing visitor engagement [4][5] - Hunan's "My Shaoshan Journey" program combines immersive experiences with digital technologies, serving around 4,000 students daily and benefiting over 700,000 students [5] Group 3: Policy and Development Initiatives - Hunan is implementing a "Cultural + Technology" action plan to foster innovation in the cultural industry, including financial incentives and cross-departmental collaboration [6][7] - The development of digital platforms and virtual reality applications is aimed at revitalizing traditional culture and enhancing visitor experiences [7][8] - Wuhan's "Cyber Wuhan" branding and the introduction of the "Light Valley Photon" aerial tramway are part of efforts to integrate high-tech elements into tourism, attracting over 3.1 million visitors [10]
洪泽:文商旅体联动,激发消费新动能
Xin Hua Ri Bao· 2025-11-17 22:55
Core Insights - The "Hui Ju Hong Ze · An Xin Le Gou" regional consumption brand in Hongze District is driving a vibrant consumer market by integrating cultural, commercial, tourism, and sports resources [1] Group 1: Consumption Growth Strategies - The implementation of large consumption coupons, such as "1500 minus 200" and "3000 minus 300," has led to significant consumer engagement, resulting in over 300 transactions and more than 1 million yuan in sales [2] - A total of 20 million yuan was invested in consumption vouchers, resulting in over 500 million yuan in consumer spending, achieving a leverage ratio exceeding 25 times [2] - The accommodation sector saw a remarkable return on investment, with hotel occupancy rates reaching 90% during the National Day holiday [2] Group 2: Event-Driven Consumer Engagement - The "Cultural Arts Week" and "Hong BA" basketball league events attracted significant public participation, enhancing the local consumer experience through cash vouchers and promotional activities [3] - The integration of cultural and sports events with commercial promotions has created a mutually beneficial environment, driving both event attendance and retail sales [3] Group 3: Innovative Consumption Mechanisms - The introduction of a "Cultural Tourism to Commercial Conversion" mechanism allows consumers to exchange receipts for discounts at local businesses, effectively creating a closed-loop consumption cycle [4] - This initiative has generated over 800,000 yuan in related consumption during the National Day holiday, extending the consumer reach and increasing purchase frequency [4] - The district plans to continue innovating consumption models and organizing seasonal shopping festivals to sustain economic growth [4]
向世界发出冰雪邀约
Ren Min Wang· 2025-11-17 01:40
Core Viewpoint - The "100-Day Action Plan for Winter Ice and Snow Tourism in Heilongjiang Province (2025-2026)" aims to establish Heilongjiang as a world-class ice and snow tourism destination, enhancing visitor experiences through a series of initiatives and product offerings [2][4]. Group 1: Ice and Snow Tourism Development - The "100-Day Action" will run from November 8, 2025, to February 28, 2026, under the brand "Crown of Ice and Snow, Beautiful Longjiang," focusing on ten enhancement actions [2]. - The 27th Harbin Ice and Snow World will cover an area of 1.2 million square meters, using 400,000 cubic meters of ice and snow, the largest in history [3]. - The Sun Island Snow Expo and Songhua River Ice and Snow Carnival will also feature extensive attractions, contributing to a triad of major ice and snow tourism sites [3]. Group 2: Diverse Tourism Experiences - A multi-layered, comprehensive ice and snow product matrix will be developed, featuring ten themed routes that allow visitors to experience various attractions across the province [4]. - The integration of cultural and tourism experiences will be emphasized, with events like the original musical "Under the Nightfall of Harbin" and performances by renowned artists scheduled for the winter season [5][6]. Group 3: Service Enhancements - The introduction of "warm stations" along popular tourist routes will provide amenities such as hot drinks and charging stations, enhancing visitor comfort [7]. - A new credit evaluation platform for travel agencies and tour guides has been launched, allowing tourists to select reliable service providers based on their ratings [8]. - The province is committed to improving service quality through various measures, including multilingual support and emergency services, ensuring a welcoming environment for both domestic and international tourists [8].
扩大服务消费稳增长惠民生
Jing Ji Ri Bao· 2025-11-15 01:29
Core Viewpoint - Service consumption is becoming a key driver for enhancing domestic demand and facilitating the domestic circulation of the economy, aligning with the objective of transforming consumption structure as GDP per capita surpasses $13,000 [1] Group 1: Expansion of Service Consumption - The "14th Five-Year Plan" emphasizes the need to expand service consumption by relaxing market access and promoting integration of business formats, which is crucial for both economic growth and improving people's livelihoods [1] - In the first three quarters of this year, the proportion of per capita service consumption expenditure by residents increased to 46.8%, indicating room for growth compared to around 60% in developed countries [1] Group 2: Breaking Down Barriers - The core of "relaxing market access" lies in eliminating institutional barriers to unleash the vitality of business entities, addressing the issues of insufficient service supply and structural imbalances [2] - There is a structural contradiction in the service consumption market, characterized by an excess of low-end services and a shortage of high-end services, necessitating a dual approach of "opening up" externally and "liberalizing" internally [2] Group 3: Integration of Business Formats - The key to "integration of business formats" is leveraging technological innovation and reconstructing service scenarios to expand the boundaries of service consumption and release potential demand [3] - The trend of service consumption is shifting towards fusion, immersive, and interactive experiences, requiring a focus on diverse and personalized needs across different demographic groups [3] Group 4: Long-term Strategy - Expanding service consumption is a long-term and systematic effort that requires continuous enhancement in supply, income generation, and environmental optimization [4] - As policies are systematically implemented and yield results, the potential for service consumption will be continuously released, providing sustained momentum for the comprehensive construction of a modern socialist country [4]
21社论丨推动服务业扩能提质,扩大服务消费
Core Viewpoint - The recent proposal by the Central Committee emphasizes the expansion of high-quality consumer goods and services, focusing on easing access and integrating business formats to boost service consumption, marking service consumption as a key driver for domestic demand and high-quality development during the 14th Five-Year Plan period [1] Group 1: Service Consumption and Economic Development - The 14th Five-Year Plan period is crucial for achieving socialist modernization, with the expansion of service consumption playing a significant role in enhancing residents' quality of life and driving industrial transformation [1] - Service consumption is linked to the improvement of living standards, particularly in areas such as elderly and child care, cultural tourism, and healthcare [1] - The growth of service consumption reflects a shift in consumption structure from survival-oriented to development and enjoyment-oriented, driven by rising disposable income and industry upgrades [2] Group 2: Challenges in Service Consumption - Despite positive trends, challenges remain in meeting the high-quality development requirements, such as limited leisure time for consumers, which restricts the potential for high-end service consumption [2] - Supply-side issues include a coexistence of homogenized supply and a lack of high-end services, leading to outflows of service consumption [3] - There are shortcomings in service quality and trust systems, with a shortage of professional talent affecting service quality in sectors like elderly care and childcare [3] Group 3: Strategies for Enhancing Service Supply - To effectively promote the expansion and quality enhancement of the service industry, the focus should be on easing access and integrating business formats to address supply shortages [3] - Key strategies include relaxing market access in sectors like healthcare and education, simplifying approval processes for service facilities, and establishing regulatory standards to enhance service quality [4] - Promoting the integration of service formats in key areas such as elderly care and tourism, and supporting the digital transformation of small service enterprises are essential for improving supply quality [4] Group 4: Talent and Infrastructure Development - Addressing talent shortages in sectors like elderly care and childcare through expanded vocational education and establishing subsidy mechanisms is crucial [4] - Overcoming technological bottlenecks in high-end services through tax incentives and special funds for research and development will help fill supply gaps [4] - Implementing paid staggered vacations and improving vacation system design are necessary to unlock the potential of service consumption [4]
推动服务业扩能提质,扩大服务消费
Core Viewpoint - The recent "Suggestions on Formulating the 15th Five-Year Plan for National Economic and Social Development" emphasizes the expansion of high-quality consumer goods and services, focusing on easing access and integrating business formats to enhance service consumption [1] Group 1: Service Consumption and Economic Development - The 15th Five-Year Plan period is crucial for achieving socialist modernization, with the expansion of service consumption playing a significant role in economic and social development [1] - Service consumption is directly linked to improving residents' quality of life, particularly in areas such as elderly and child care, cultural tourism, and healthcare [1] - The integration of service consumption with advanced manufacturing and modern agriculture can drive the transformation of the service industry towards digitalization and sustainability [1] Group 2: International Development Trends - The growth of service consumption is a key feature of optimizing and upgrading a country's consumption structure, reflecting a shift from survival-oriented to development and enjoyment-oriented consumption [2] - Increased disposable income and the saturation of basic physical consumption drive demand for specialized and personalized services, leading to a significant rise in sectors like childcare and high-end healthcare [2] - The integration of service industries with digital technology and cultural creativity is essential for creating new service consumption formats [2] Group 3: Challenges in Service Consumption Development - Despite positive trends, challenges remain in meeting the high-quality development requirements of the 15th Five-Year Plan, particularly in the demand side where leisure time constraints limit high-end service consumption potential [2] - On the supply side, issues include the coexistence of homogenized supply and high-end service gaps, insufficient service quality and trust systems, and inadequate infrastructure and support elements [3] Group 4: Strategies for Enhancing Service Industry - To effectively promote the expansion and quality improvement of the service industry, it is essential to focus on easing access and integrating business formats to address supply shortages [3] - Key strategies include activating market vitality by relaxing foreign investment restrictions in healthcare, education, and elderly care, and simplifying approval processes for childcare and sports facilities [3] - Enhancing supply quality through the integration of service formats in key areas such as elderly care and tourism, and supporting the digital transformation of small and medium-sized service enterprises [4] Group 5: Talent and Infrastructure Development - Addressing talent shortages in sectors like elderly care and childcare by expanding vocational education and establishing special subsidy mechanisms is crucial [4] - Overcoming technological bottlenecks in high-end services through tax incentives and special funds to support research and development [4] - Implementing paid staggered vacations to alleviate time constraints and unlock the potential of service consumption [4]
经济日报谈红色旅游如何走得更远
Xin Lang Cai Jing· 2025-10-31 23:35
Core Viewpoint - The article emphasizes the need to enhance red tourism from being "popular" to "strong" through systematic efforts in regional collaboration, content expression, communication methods, and talent support [1] Group 1: Regional Collaboration and Product Development - Strengthening the integration of business models and regional cooperation is essential [1] - Deep exploration of local red culture's unique essence to create recognizable and sustainable red brands [1] - Development of a composite product system combining "red + research study," "red + cultural creativity," "red + health care," and "red + sports" to promote the deep integration of red resources with the real economy, creative design, and digital technology [1] Group 2: Technological Empowerment and Experience Enhancement - Introduction of digital technologies such as VR/AR and the metaverse to recreate classic revolutionary scenes [1] - Creation of immersive theaters and interactive exhibitions as new experience projects [1] - Utilization of new media channels like short videos, live streaming, and interactive games to enhance the appeal of red culture among younger demographics through projects like "Cloud Walking the Long March" and "Red Script Tours" [1] Group 3: Talent Development and Intellectual Support - Promotion of collaboration between universities, party schools, and red venues to establish red tourism research bases and talent training centers [1] - Implementation of specialized plans for improving tour guides and training curators to cultivate a professional team that understands history, excels in communication, and is skilled in operations [1]
泉眼·视界|百年商埠何以“破圈”?市中区以文化“两创”给出答案
Xin Lang Cai Jing· 2025-10-30 03:57
文|单烁 在济南的城市肌理中,老商埠区如同一部镌刻于经纬街巷间的"活态史书"。1904年,济南自开商埠,开创了中国内陆城市主动开放的先河。自此之后,百廿 年风云流转,这里诞生了第一座专业电影院、第一家戏院、第一家洋行,汇聚瑞蚨祥、隆祥西记等老字号,至今保留着众多不可移动文物。 然而,这些历史遗产如何避免成为城市发展的"沉睡资产",而是转化为推动城市更新的文化动力?近年来,济南市中区以文化"两创"为钥,开启了一场让百 年商埠焕发新生的探索。 科技赋能:从历史保护到体验重构 老建筑是商埠文化的物质载体,但若仅停留在"修旧如旧"的物理层面,难以突破时空限制与公众产生深度联结。 市中区的创新之处,在于将现代科技作为激活历史资源的"转换器"—— 文旅产品的设计则体现了叙事的力量,即通过推出"商埠老建筑文物之旅""红色教育之旅"等研学线路,将散点的历史建筑串联成有温度的故事链。这种叙事 化的表达,让游客在参观过程中不仅看到建筑,更能理解建筑背后的历史脉络和文化精神。 更具创新性的是"元宇宙之夜"与文物建筑灯光秀的实践:借助灯光互动装置、轨道灯投影等新技术,融汇老商埠上演文物建筑科技"灯光秀"。 这种技术应用不是简单的炫技 ...
韶关乡村运营一线观察:古村焕新、田园生金、城郊出彩的共富实践
Nan Fang Nong Cun Bao· 2025-10-09 09:04
Core Viewpoint - The article highlights the successful rural revitalization efforts in Shaoguan, showcasing how market-oriented operations have transformed rural resources into economic benefits, leading to collective income growth and improved livelihoods for farmers [5][10][81]. Group 1: Rural Operations and Economic Impact - During the recent National Day holiday, Shaoguan's rural areas experienced vibrant operational scenes, with significant tourist activity and local production [2][3]. - Shaoguan has cultivated 31 administrative villages with operational foundations and one town-level operation, establishing 105 strong town-village companies, generating a new revenue of 96.21 million yuan and creating 2,245 jobs [6][7][8]. - The implementation of the "Hundred Million Project" has been pivotal in unlocking rural resource monetization and increasing collective income [4][5]. Group 2: Mechanism and Governance - The shift from a "government-led" to a "market-driven" approach has been crucial, with local governments guiding enterprises and villagers participating actively [23][24]. - The establishment of profit-sharing mechanisms, such as "guaranteed income + profit distribution," has enabled over 100 villagers to achieve employment and increased collective economic income to 290,000 yuan [19][20]. - The integration of party organizations in leading cooperative models has facilitated the development of local industries, such as turtle farming and mushroom production, generating significant annual revenues [28][30][31]. Group 3: Resource Activation and Financial Innovation - Shaoguan's approach to resource activation includes detailed asset inventories and the introduction of social capital to develop tourism and cultural projects, such as the South Mountain Poetic Cultural Health Park [39][42]. - The city has implemented policies to revitalize idle residential land and agricultural properties, leading to innovative models that enhance rural vitality [45][47]. - Financial products like "carbon credit loans" and "guesthouse operation rights loans" have been introduced to support local industries, addressing funding challenges for bamboo processing enterprises [55][56][58]. Group 4: Industry Integration and Unique Development - The integration of various sectors, such as agriculture, tourism, and culture, has created unique economic models tailored to local resources, avoiding a "one-size-fits-all" approach [78][80]. - Villages like Nantang have successfully attracted tourists by showcasing Hakka culture and developing modern amenities, resulting in significant tourism revenue [65][66]. - The combination of local agricultural products and deep processing has led to the establishment of new business clusters, enhancing overall economic performance [74][76]. Group 5: Future Outlook and Goals - Shaoguan aims to implement the upcoming "Implementation Opinions on Promoting Rural Operations" to strengthen operational strategies and optimize resource allocation [81][82]. - The goal is to have at least 20% of typical villages with mature operational systems and noticeable benefits by the end of 2027, providing a replicable model for rural revitalization across the province [83][84].
以深度融合发展为引擎 驱动体育消费升级和体育产业高质量发展
Sou Hu Cai Jing· 2025-09-12 04:52
Core Viewpoint - The article emphasizes the importance of integrating the sports industry into various sectors of the economy to stimulate consumption and drive high-quality development in China's sports industry [1][3]. Group 1: Industry Integration - The "Sports + X" model aims to ignite new consumption growth points by creating composite consumption scenarios that combine sports with culture, tourism, and commerce [3]. - The integration of sports with various sectors such as technology, media, agriculture, and transportation is encouraged to explore niche market potentials and extend the industry chain [3]. Group 2: Digital and Real Integration - The article highlights the significance of data as a key production factor in the digital economy, advocating for the integration of data into the entire sports industry chain to enhance competitiveness [6]. - It calls for the deep application of technologies like big data and artificial intelligence in the sports sector to accelerate digital transformation and create new business models [6]. Group 3: Urban Integration - The article discusses the role of the sports industry in enhancing urban vitality, attracting population, and stimulating consumption upgrades [9]. - It proposes the establishment of sports industry clusters that serve as spatial carriers for urban integration, promoting a cycle of "production promotes city, city revitalizes production" [9]. - The article also emphasizes the need to revitalize existing urban spaces by transforming idle assets into sports facilities, thereby enriching the supply of sports venues [9].