（来源：沈阳晚报） 转自：沈阳晚报 还记得今夏燃爆沈阳方城的MOCA街区吗？北国漫长的冬日如约而至，这片曾因盛夏烟火出圈的街巷， 是否又归于沉寂？这些答案藏在方城深处的一条条"后街"之中。昔日隐于主街身后的静谧巷陌，正以冰 雪为媒、以文化为魂，将凛冬的"凉资源"酿成沸腾的"热产业"，让沈阳方城的冬日热意升腾，诚意十 足。记者1月5日了解到，元旦假期，沈阳方城文化旅游区累计接待游客187.31万人次，收入2.11亿元， 同比增长18.49％和13.44％。 场景革新 冰雪与文脉碰撞新磁场 百米长街化作沉浸式童话雪景，每周末定时开启的"降雪"让南方游客直呼"不虚此行"。2025年岁末，方 城铜行北巷"雪趣铜行"主题街区率先启幕，冰雪公主与王子的沉浸式互动让街区迅速跻身网红打卡热 点，这场融合东北冰雪文化与400年中街商业文脉的创意实践，正式拉开方城后街冬季文旅的序幕。 记者在街区上看到，"冰雪奇缘"IP形象与9只"CAT萌咖"卡通猫雪人相映成趣，持续巩固着新晋网红地 的热度。 同样改变的不仅仅是街区的整体"妆造"，街区内的商家也在悄然焕新。 从"雪趣铜行"的浪漫雪景到胡同里的民俗互动，方城后街集群摒弃单一冰雪景观 ...

转自：成都日报锦观 深度体验 业态融合 多元适配 三大趋势 勾勒市场新轮廓 1月3日上午，成都某影城的售票窗口前，大学生李琳拿着两张19.9元的电影票，笑着和同伴说："没想到这个价格能看新片，太惊喜了。"放映 厅内，不同年龄段的观众随着剧情时而欢笑时而沉思，散场时的讨论声里满是满足，让潮流娱乐不再是年轻群体的专属。 2026年元旦，文旅市场迎来"开门红"，记者从多家旅行社和在线旅游平台了解到，成都凭借多元文化场景，成为各大平台元旦假期的热门目的 地。深度体验、业态融合、多元适配三大文旅趋势，用鲜活场景勾勒出成都节日消费的全新轮廓。 成都日报锦观新闻记者 王嘉 摄影 胡大田 深度体验型消费取代走马观花式打卡，成为今年成都元旦文旅消费的核心诉求。各大文博场馆与景区通过特色活动，让市民游客在参与中感受 文化魅力，收获满满获得感。 "你看这枝蜡梅斜着伸出来，就像诗里写的'疏影横斜水清浅'，多有意境。"游客孙先生兴致勃勃地带着孙子在杜甫草堂博物馆兰园参观，他告 诉记者，杜甫草堂博物馆以"诗花相和 梅香草堂"为核心，同步推出两大特色展览——"诗言花语——刘云泉写梅展"与四川省第一届"中国式插 花"艺术展，用笔墨与花艺的碰 ...

转自：贵州日报 本报讯 2025年12月31日至2026年1月1日，观山湖区金华园街道在绿地·联盛国际举办"翻篇跨年BYE BYE YEAR"系列活动，以"繁花盛开，绽放2026"为主题，融合潮音舞会、街头艺术、火锅盛宴等多元 业态，打造兼具"年轻力"与"烟火气"的城市活力聚场。 此次金华园街道立足绿地·联盛国际为辖区商务、商业核心区域的定位，以"电子音乐+街头艺术+火锅大 会"创新混搭，打造独属于金华园的跨年风格，旨在助力区域升级为更年轻、更活力的"年轻力中心"， 既能满足年轻人对潮流文化的追求，也可承载普通人对跨年仪式感的期盼。 此次跨年活动内容丰富、形式新颖。核心板块"潮音舞会"集中在2025年12月31日至2026年1月1日，以 Techno电子音乐为主要风格，举办"BYE BYE YEAR DISCO"大会，邀请知名音乐人打造不间断的舞池 热浪。同时，"艺术派对"板块融合多元街头文化，国风巡游、城市戏剧、装置魔术、乐队演出、火舞表 演等节目轮番上演。活动期间，金华园街道联合区商务局、中国工商银行及商圈内100余家商户，推 出"火锅+精酿"大会，发放20万元消费券，推出多项满减优惠。 为保障活动顺利举 ...

转自：贵州日报 与温泉的温润形成鲜明对比，六盘水的冰雪资源同样热度爆棚。今年滑雪季，当地打造了"南国雪乡"童 话木屋和"疯狂动物城"主题巡游，将"三线文化"、民族巡游、南北美食融入雪场，发放10万张免费滑雪 体验券，打造出"冰火交融"的独特消费场景。玉舍雪山滑雪场还与百车河温泉联合推出"温泉+滑雪"联 票，让"滑雪后泡温泉"成为一站式便捷体验。 "体育+旅游"的创新玩法，为冬游贵州注入了澎湃的动感活力。2025年12月26日至28日，"2025贵州·村 GT"跨年收官战在黔西南州晴隆县二十四道拐景区燃情开赛。百余名赛车爱好者集结在这条"S"形急弯 的传奇道路上，展开速度与技术的角逐。夜幕降临，烟花凌空绽放，无人机依次勾勒出"贵州·村GT""回 晴隆·归故里"等字样，以及彝族青年载歌载舞的生动造型。"这场赛事太吸引人了！"江苏游客张霖峰边 看边赞叹道。 如果说体育赛事点燃了激情，那么"文化+"则赋予冬游体验深厚的记忆与温度。在遵义乌江寨，一场名 为"围炉冬歌·乌江火肆节"的活动，将非遗民俗与当代度假需求完美结合。度假区以"火""歌""团圆"为核 心，打造了"日间休闲+非遗体验+美食盛宴+夜间演艺+跨年狂欢"的全 ...

Core Insights - The beauty retail landscape in 2025 has undergone a strategic transformation, with traditional department stores closing approximately 20 beauty counters daily, resulting in a net reduction of over 5,000 points throughout the year. In contrast, more than 80 new stores have opened across various formats, indicating a shift in the essence of store openings from mere locations to interactive "experience generators" [1][4][20]. Group 1: Changes in Retail Strategy - The focus of foreign brands has shifted from establishing static brand landmarks to creating dynamic operational "experience laboratories" that engage consumers [5][8]. - The concept of "first stores" has evolved, with brands now competing not just for geographical presence but for the best resources to launch globally, making China a key market for premier brand assets and innovative products [8][10]. - The traditional department store channel has seen a significant efficiency optimization, with a beauty brand counter opening and closing ratio of only 0.6, reflecting a strategic shift towards deeper experiential value creation [20][43]. Group 2: Local Brand Strategies - Local brands have completed a strategic evolution, moving beyond imitation to establish distinct paths in fragrance, color cosmetics, and skincare, focusing on systematic brand space construction rather than scattered store openings [22][38]. - Three distinct paths for local fragrance brands have emerged: cultural deepening, matrix penetration, and business model integration, each targeting unique market segments and consumer experiences [24][31]. - Local brands are also exploring international markets, with brands like JUDUO and JOOCYEE opening their first overseas stores, indicating a systematic exploration of international growth [32][33]. Group 3: Innovative Retail Formats - Pop-up stores have evolved from marketing events to "high-end experience laboratories," offering flexible themes and deep technological integration, exemplified by Lancôme and SkinCeuticals [11][13]. - Some foreign brands are merging retail with lifestyle solutions, as seen with HARNN's "SPA + retail" concept, allowing customers to experience the brand's culture and services in a holistic manner [15][16]. - The integration of various business models is becoming standard, with brands like MARCH creating multi-functional spaces that combine fragrance with cultural and lifestyle elements [29][41]. Group 4: Market Dynamics and Future Trends - The role of cities in brand strategy has been redefined, with high-tier cities serving as core battlegrounds for brand recognition and narrative development, while lower-tier cities are seen as growth areas for brand expansion [40][41]. - The future of beauty retail is shifting from geographical competition to the creation of mental and experiential spaces, emphasizing the importance of opening the "right" store in strategically chosen locations [43][44].

坚定实施大抓产业、大抓项目、大抓招商，三次产业协同并进。第一产业平稳增长，推进茶叶、蔬菜、 薏仁米等特色产业发展，持续擦亮"普安红茶"品牌，累计认定粤港澳大湾区"菜篮子"生产基地38 个，"望谟八步茶""晴隆脐橙"等19个农产品纳入全国名特优新农产品名录。农产品加工转化率从"十三 五"末的49%提升至2024年的58%。第二产业蓬勃发展，原煤产量从"十三五"末的1220万吨增加到2024年 的1494万吨。深入推进地方电网和南方电网"两网"融合发展，发电量从"十三五"末的340亿千瓦时增加 至2024年的440亿千瓦时。兴仁市铝及铝加工产业集群被认定为2023年度贵州省中小企业特色产业集 群，2024年和今年以来，黄金产业产值连续突破百亿元，工业对经济增长的贡献率提升至2024年的 41.5%。第三产业提质增效，服务业增加值占地区生产总值的比重从"十三五"末的50.4%增加到2024年 的53.3%，服务业成为全州经济社会发展的重要引擎。 推动业态融合，打造旅游胜地 黔西南布依族苗族自治州地处贵州省西南部，夏季平均气温25摄氏度，冬季平均气温15摄氏度，四季如 春、暖阳和煦，自然资源独特、生态气候宜人、人文底 ...

Core Insights - The cultural and tourism market in China is experiencing unprecedented growth opportunities, driven by the digital economy and consumption upgrades, with projections indicating the market size will exceed 70 trillion yuan by 2025 and reach 150 trillion yuan by 2030 [1] Group 1: Technological Empowerment - AI, VR, and AR technologies are reshaping the tourism experience, creating immersive experiences that blend virtual and real worlds [1] - Examples include Zhejiang Museum's VR experiences and HTC's immersive VR exhibition of Notre-Dame Cathedral, allowing visitors to engage deeply with cultural heritage [1] - AI is enhancing the entire tourism process, with applications like AI space selection for accommodations and personalized itinerary planning based on visitor preferences [1] Group 2: Consumer Transformation - By 2025, "emotional value" will become the core driver of cultural tourism consumption, shifting from "check-in tourism" to "immersive vacations" [3] - 83% of young people prefer "partner travel" over traditional group tours, indicating a trend towards more personalized and less structured travel experiences [3] - There is a growing demand for high-quality, personalized travel experiences that combine scenery, culture, and unique activities [3] Group 3: Industry Integration - The "tourism+" model is fostering cross-industry integration, creating a resilient and innovative new ecosystem [4] - The 12th World Games in Chengdu have boosted local industries such as dining and accommodation, highlighting the synergy between sports and tourism [5] - Cultural and tourism industries are deepening their integration, with companies like Fosun Tourism launching new product lines that blend various experiences [5] Group 4: Market Penetration - By 2025, county-level tourism is expected to account for 38% of total domestic tourism, emerging as a new growth point [6] - Unique county models, such as Yiwu's "micro-vacation + agricultural entrepreneurship," are driving significant revenue increases [6] - However, challenges remain in balancing urban and rural tourism development, as many rural areas lag in innovation [6] Group 5: IP-Driven Development - The operation of cultural IP is entering a new phase of deep development and cross-industry integration, becoming a core element of value creation [7] - IP is shifting from mere observation to active participation and cultural transmission, with experiential projects gaining popularity [7] - Successful IP operations focus on long-term strategies rather than short-lived trends, as seen in the case of Shaanxi's Fucha Town [7] Group 6: Sustainable Development - The tourism industry is transitioning towards standardized and quantifiable green and low-carbon practices, driven by dual carbon goals [8] - The introduction of the first "Green and Low-Carbon Tourism Activity Evaluation Technical Guidelines" fills a gap in the field [8] - A star rating system for green tourism activities will guide consumer choices and encourage environmentally friendly practices [8] Group 7: International Expansion - The expansion of China's visa-free "circle" to 15 countries is revitalizing the inbound tourism market and fostering a new pattern of international cultural exchange [9] - The popularity of Chinese travel content on platforms like TikTok indicates a growing global interest in Chinese tourism [9] - Chinese tourism brands are increasingly "going global," with successful examples like Songcheng Performing Arts replicating their models in Southeast Asia [9] Group 8: Service Enhancement - The upgrade of tourism services is evolving from convenience to intelligence and personalization, enhancing overall efficiency [10] - A focus on comprehensive, personalized service throughout the travel cycle is becoming a priority [11] - Future competition in tourism will center on cultural depth, technological advancement, and service quality, transforming travel into a holistic lifestyle experience [11]

Core Insights - The rise of the ice and snow economy is driven by a dual interaction between new supply and new demand, leading to a dynamic balance that promotes high-quality economic development in China [1][4] Group 1: Market Trends - The ice and snow economy is becoming a new consumption hotspot, with activities like skiing, ice sculpture, and snow fishing gaining popularity [1] - In Harbin, the average daily search volume for the Ice and Snow World increased by nearly 163% since mid-October, indicating a surge in consumer interest [2] - The number of ice and snow-related enterprises in Harbin exceeded 2,300, with a compound annual growth rate of 23.6% over the past three years [2] Group 2: Economic Growth - China's ice and snow industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan in 2024, with expectations to surpass 1 trillion yuan by 2025 [4] - The participation in ice and snow sports and related consumption is expected to exceed 187.5 billion yuan during the 2024-2025 winter season, reflecting a year-on-year growth of over 25% [4] Group 3: Industry Integration - The "ice and snow +" model is expanding the economic landscape, integrating various sectors such as education, tourism, culture, and agriculture [5][6] - The integration of multiple business formats is enriching the service offerings of the ice and snow economy, transitioning from single sports consumption to a comprehensive experience [6] Group 4: Policy Support - The Chinese government has introduced a series of supportive policies to enhance the development of the ice and snow economy, including a recent directive with 24 measures to stimulate growth across the entire industry chain [7] - The application of new technologies like 5G and AI is driving high-quality development in ice and snow equipment manufacturing, enhancing user experience [7] Group 5: Future Outlook - The ongoing development of various new economic forms, such as the "first release economy" and "silver economy," is expected to further stimulate consumer demand and support the growth of the ice and snow economy [8] - The strategic focus on enhancing supply-demand compatibility aims to unlock the potential of China's vast market, contributing to sustainable economic growth [8]

Group 1 - Various regions are activating consumer potential through subsidies, innovative consumption scenarios, and the integration of diverse industries such as culture, tourism, and commerce [1] - Wuxi launched a series of promotional activities titled "Su Products and Goods, Shopping in Wuxi" to stimulate consumption, featuring special themed consumption seasons and cultural tourism events [1] - Nanyang City introduced winter cultural tourism consumption vouchers, which include categories for scenic spot tickets and hotel accommodations, available for all citizens and tourists [1] Group 2 - The winter cultural tourism consumption vouchers in Nanyang have significantly increased visitor enthusiasm, with a reported 60% year-on-year increase in visitor numbers at the Danjiang Grand View Garden scenic area [1] - The "2025 Jiangxi Rural Cultural Tourism Festival" and "Hundred Counties, Hundred Bowls" promotional activities are being held in Pingxiang City, enhancing the consumption potential of "food + tourism" [2] - The event showcased 22 featured dishes from 11 cities in Jiangxi, creating a vibrant food map and encouraging visitors to share their experiences on social media [2][3] Group 3 - The event not only satisfied visitors' appetites but also resulted in significant sales for participating vendors, with one vendor selling over 200 bottles of hot sauce within two hours [3] - Additional activities such as the Gannan navel orange picking tourism season are being organized to promote rural tourism and benefit local communities [3] - The integration of diverse business formats and the consolidation of unique resources are creating new cultural tourism consumption scenarios, injecting vitality into rural revitalization efforts [3]

Core Insights - The integration of technology into tourism is transforming the role of tourists from passive observers to active participants, enhancing the travel experience through immersive technologies like VR [2][3][6] - New tourism models are emerging that combine science, technology, and cultural experiences, appealing particularly to younger audiences and igniting their interest in scientific exploration [3][4][7] Group 1: Technological Integration in Tourism - The "Tech + Tourism" model is creating new scenes, experiences, products, and business formats, allowing tourists to explore history and engage with future technologies [3][6] - In Hunan, the number of tourists is projected to grow from 530 million in 2021 to 742 million by 2024, with total tourism expenditure expected to exceed 1 trillion yuan [6] - The "Chasing Rockets" tourism initiative in Wenchang has transformed previously underdeveloped areas into popular destinations, showcasing the economic potential of tech-driven tourism [9] Group 2: Innovative Experiences and Attractions - The China Architecture Science Museum in Wuhan features a popular exhibition on Mars construction, attracting over 300,000 visitors, with nearly 30% from outside the province [3] - Hainan's Changying Fantasy Park utilizes modern technology to create immersive experiences, including a "Cyberpunk Future World" show, enhancing visitor engagement [4][5] - Hunan's "My Shaoshan Journey" program combines immersive experiences with digital technologies, serving around 4,000 students daily and benefiting over 700,000 students [5] Group 3: Policy and Development Initiatives - Hunan is implementing a "Cultural + Technology" action plan to foster innovation in the cultural industry, including financial incentives and cross-departmental collaboration [6][7] - The development of digital platforms and virtual reality applications is aimed at revitalizing traditional culture and enhancing visitor experiences [7][8] - Wuhan's "Cyber Wuhan" branding and the introduction of the "Light Valley Photon" aerial tramway are part of efforts to integrate high-tech elements into tourism, attracting over 3.1 million visitors [10]