Core Viewpoint - The article discusses the implementation of the "Trademark Empowerment and Brand Strengthening" three-year action plan in Liaoning Province, aimed at enhancing trademark brand construction and facilitating the transformation of "Liaoning products" into "Liaoning brands" [1][2]. Group 1: Action Plan Overview - The action plan aims to systematically improve the trademark brand construction level of enterprises in Liaoning, with a core goal of establishing and dynamically managing a "Key Trademark Service Guidance Directory" [1]. - The plan targets to include no less than 350 enterprises in the first batch by 2025, with a goal of reaching approximately 3,000 enterprises by 2027 [1]. Group 2: Key Tasks and Support - The main tasks include guiding and supporting enterprises to strengthen trademark brand construction, addressing issues such as trademark rejections due to similarity, lack of distinctiveness, and non-compliance with material requirements [2]. - The plan emphasizes enhancing trademark utilization efficiency, correcting improper use or abuse of trademarks, and standardizing licensing and transfer processes to avoid ownership disputes [2]. Group 3: Implementation and Services - To ensure successful implementation, the plan includes a comprehensive screening of trademark usage among enterprises, focusing on industrial and service enterprises with brand potential [2]. - Enterprises listed in the guidance directory will receive tiered and precise services, with general issues addressed by local trademark brand guidance stations and urgent problems supported by expert teams at provincial and municipal levels [2].