Core Insights - The increasing consumer focus on health has led to a growing preference for health foods and natural herbs, with hop extracts gaining popularity as a natural plant extract [1] - The market for hop extracts in China has shown a trend of initial decline followed by recovery, with a projected market size of 360 million yuan by 2024 [1][6] Industry Overview - Hop extracts are derived from hops and contain active compounds such as alpha acids, flavonoids, and polyphenols, which have various health benefits including anti-tumor and antioxidant properties [3] - The extraction methods for hop extracts include solvent extraction, supercritical fluid extraction, and steam distillation, with solvent extraction being the most common [3][4] Market Trends - The hop extract market in China experienced a 23% decline in 2022 due to the pandemic, but is expected to recover as normalcy returns, with a market size of 360 million yuan anticipated by 2024 [1][6] - The planting area for hops in China is projected to reach 2,778 hectares by 2024, an increase of 6.8% year-on-year, with production expected to reach 7,146 tons, up 8.6% [5][6] Import and Export Dynamics - In the first ten months of 2025, China imported 3,234 kg of hop juice and extracts, a 5.1% increase year-on-year, while exports reached 63,602 kg, up 49.5% [8] Competitive Landscape - The hop extract market is characterized by high competition and product homogeneity, with numerous players including companies like Shaanxi Xintianyu Biotechnology Co., Ltd. and Xi'an Ruibo Biotechnology Co., Ltd. [9][10] Future Development Trends - Technological innovation is crucial for the development of the hop extract industry, with advancements in cultivation and processing techniques expected to enhance production efficiency and product quality [10] - The demand for high-end hop extracts is rising, particularly in the craft beer sector, where unique flavor profiles are created through the use of various hop extracts [11] - The application of hop extracts is expanding beyond brewing to health foods and personal care products, driven by their natural antibacterial properties [12]