Core Viewpoint - The company reported a steady growth in revenue and profit for the first half of 2025, indicating improved operational efficiency and a focus on smart product development. Financial Performance - In the first half of 2025, the company achieved a revenue of 4.021 billion yuan, representing a year-on-year increase of 1.59% [1] - The net profit attributable to shareholders was 266 million yuan, showing a year-on-year growth of 14.04% [1] - The non-recurring net profit growth rate was 16.45%, indicating a sustained enhancement in the company's core business profitability [1] Profitability and Efficiency - The gross margin increased to 36.28%, up by 1.51 percentage points year-on-year [1] - Management and financial expenses were effectively controlled, decreasing by 6.02% and 23.05% respectively, leading to a significant improvement in overall operational efficiency [1] Product Strategy - The company employs a dual-line strategy for its smart products: a high-end line focused on cutting-edge technology for high-net-worth individuals, and a mass-market line leveraging mature technology for broader accessibility [1] - As technology evolves and production scales, product pricing is becoming more rationalized to cater to both tech enthusiasts and price-sensitive consumers [1] Future Strategy - The company is focusing on a strategic transformation towards sleep technology, emphasizing AI-enabled smart product development and the establishment of a smart sleep ecosystem [2]