Core Points - The Sichuan Provincial Committee has approved a significant decision to promote the deep integration of culture and tourism, aiming to strengthen the cultural tourism industry in the province [1][2] - This initiative aligns with the central government's strategic deployment to enhance cultural and tourism development, reflecting the importance placed on Sichuan's unique resources and cultural heritage [1][2][3] - The decision emphasizes the need for a coordinated approach to modernize the province, addressing the growing public demand for high-quality cultural and tourism experiences [1][3] Group 1: Strategic Importance - The meeting was held during a critical period for planning the "14th Five-Year Plan" and preparing for the "15th Five-Year Plan," highlighting the urgency of advancing cultural and tourism integration [2] - The decision is rooted in the recognition of Sichuan's rich cultural resources, including over 305.7 million cultural heritage sites and 24.5 million tourism resources [2][3] - The province's cultural and tourism industry has already reached significant revenue milestones, with cultural industry income exceeding 100 billion and tourism income surpassing 1 trillion [3] Group 2: Implementation Framework - The decision outlines a practical approach with a focus on effectiveness, emphasizing the need for clear objectives and actionable tasks [5][6] - Key principles include prioritizing culture, enhancing tourism, leveraging technology, and ensuring protection of cultural resources [7] - The plan sets ambitious targets for building a strong cultural and tourism province by 2027 and 2030, with specific tasks aimed at brand development and service enhancement [7][9] Group 3: Community Engagement and Reform - The decision-making process involved extensive community engagement, collecting over 350 suggestions from various stakeholders to ensure local needs are met [11] - A reform-oriented approach is evident, focusing on innovative practices and addressing systemic challenges in the cultural and tourism sectors [12][13] - The decision aims to create a supportive policy environment that fosters high-quality development in the cultural tourism industry, making it a pillar of the provincial economy [10][13]

近日，德阳、遂宁、南充、广安、资阳、甘孜分别召开会议，传达学习省委十二届七次全会精神， 研究贯彻落实意见。各地表示，要深入学习贯彻习近平总书记关于文化和旅游工作重要论述以及对四川 工作系列重要指示精神，坚持文化为魂、旅游为体、科技赋能、保护优先，合力喊响擦亮"锦绣天府·安 逸四川"文旅品牌，进一步提升四川文旅的影响力，迈出建设世界重要旅游目的地的坚实步伐。 德阳市委常委会召开会议，专题传达学习省委十二届七次全会精神，研究贯彻落实意见。会议强 调，要提高站位、深化认识，认真学习领会省委十二届七次全会精神，深刻领会省委全会的主题主线、 战略考量，深刻领会推动文旅深度融合发展的指导思想、总体目标、具体部署，切实做到学深悟透、融 会贯通。要把推进文旅深度融合发展摆在更加重要位置，做强产业基础、做好融合文章，为全省发展大 局作出更多贡献。要在全省大局中找准方位，增强战略定力、奋斗动力、争先魄力，以新气象新作为推 动各项工作打开新局面。要深刻领会推动文旅深度融合发展的具体部署，对标对表、分解任务，推动各 项工作落到实处。要多措并举扩内需促消费，加快打造新消费场景，推出一批精品旅游路线，充分释放 消费市场活力。 遂宁市委常 ...

Core Viewpoint - The Sichuan Provincial Committee aims to establish the "Jinxiu Tianfu · Anyi Sichuan" cultural tourism brand to enhance the province's tourism competitiveness and attractiveness [2][3] Group 1: Brand Significance - The brand encapsulates the unique cultural identity of Sichuan, with "Jinxiu" representing the province's rich cultural heritage and natural beauty, while "Anyi" reflects the lifestyle and aspirations of the Sichuan people [3] - The brand aims to attract more domestic and international tourists by showcasing Sichuan's ecological beauty and cultural richness [3] Group 2: Strategic Initiatives - The plan includes three main strategies: building world-class cultural tourism landmarks, enhancing distinctive cultural tourism cards, and implementing a global promotion plan for Sichuan's cultural tourism [4][5][6] Group 3: World-Class Landmarks - Sichuan will enhance the recognition of existing landmarks such as Sanxingdui, Jiuzhaigou, and the Giant Panda, while developing new world-class tourism sites [4] - The initiative includes constructing scenic routes that highlight the region's cultural and ecological diversity [4] Group 4: Distinctive Cultural Tourism Cards - The focus will be on promoting Sichuan's renowned works, cities, personalities, and products, including the establishment of cultural creation bases and support for high-quality artistic productions [5] - Efforts will be made to enhance the reputation of Sichuan's culinary offerings and cultural IPs, aiming to position Chengdu and Leshan as world culinary capitals [5] Group 5: Global Promotion Plan - The promotion strategy will leverage various platforms and events to enhance the international visibility of Sichuan's cultural tourism [6][7] - The initiative will include the development of cultural export bases and the use of new media to reach a broader audience [6][7]

沿着伏龙观、宝瓶口、飞沙堰，一路行至鱼嘴，嘉宾们实地探访距今2000多年的都江堰水利工程。 一路走，大家纷纷举起手机，记录这一"活着的世界遗产"。来自澳大利亚EVT酒店集团的Robert Bettles 惊叹道："没有现代科技的时代，中国古人竟能设计出如此巧妙的工程，简直就是奇迹！"在都江堰景区 楠木林景点，国家级非物质文化遗产代表性项目——青城武术展演吸引不少外宾驻足观赏：武者一招一 式，虚实相生，衣袂翻飞间尽显行云流水。 都江堰景区观赏武术表演、川菜博物馆品尝川味美食、峨眉山顶体验包粽子……5月29日至30日， 在2025全球跨境旅游（四川）大会暨携程全球合作伙伴大会后，部分全球旅游业嘉宾沉浸式体验四川自 然与人文魅力。 四川各景区的服务水平也给嘉宾们留下深刻印象。澳大利亚Cllix酒店集团首席商务官Shankar特别 提及，都江堰景区智慧导览系统支持14种语言，为外国游客提供方便；峨眉山景区设置外卡ATM自助 取现站点。这些细节无不彰显四川文旅的国际化服务水平，"体验非常棒，我将推荐更多人来四 川。"（记者 张斌） 在成都川菜博物馆，嘉宾们瞬间被川菜的麻辣鲜香吸引。担担面、钟水饺、麻辣烫……手捧着一盘 ...

5月28日，"成都之夜"2025全球跨境旅游（四川）大会暨携程全球合作伙伴大会在成都举行。来自全球66个国 家和地区的旅游局、知名酒店集团、航空公司、旅游企业、旅游组织、行业联盟、海内外知名媒体与旅游达人等 近2000名旅游业嘉宾齐聚天府之国，沉浸式体验四川的独特魅力。 在这场四川与全球旅游业伙伴们的双向奔赴中，四川也通过多元方式向世界展现这里的文化多姿、自然多 彩，以及友好、热情和蓬勃活力。 四川独一无二的地质奇观与人文风情，吸引着世界的目光。 川剧变脸、藏羌民族服饰秀、黄龙溪龙舞等极具蜀韵的精彩节目接连上演，还有陕西蹩（bié）鼓表演、新疆 木卡姆艺术、焦作黄河飞龙表演、汕头潮阳英歌舞等非遗表演，共同送上一场精彩的中华传统文化沉浸式体验之 旅，吸引参会宾客纷纷举起手机、相机定格精彩瞬间。同时，一场英文版四川文旅推介，以情景式导览，带领参 会宾客云游四川。 为了体现"安逸又巴适"的四川特色，活动现场还精心设计和搭建了充满沉浸感的互动市集。"峨眉派"英雄 台、悦来茶园、非遗街区等一系列场景呈现出采耳、盖碗茶等日常，生动体现四川的市井烟火和生活智慧。 令大家惊喜的是，夜幕下的无人机阵列带来了主题表演《创新之翼》 ...