（央视财经《天下财经》）近日，来自全球30个国家和地区的旅游主管部门、国际旅游组织等齐聚杭 州，参加世界旅游联盟·湘湖对话，他们认为全球旅游市场正从"打卡式观光"迈向"深度文化体验"。 亚太旅游协会主席 施明德：联合国旅游组织几年前做的一项研究，如果一个国家实施签证便利化，入 境人数可以平均增加8%。如果免签证，那么入境人数增幅可以达到16%，我认为亚洲国家游客对中国 越来越感兴趣。 美国学生与青年旅行协会总裁 布伦特·伊姆里：我们每年都有4至5个新西兰或澳大利亚旅游研学团体来 中国。我们可以来这里了解中国的历史、文化、美食，深度融入你们的社区生活，这对学生来说非常有 吸引力。 活动中发布的《2024-2025跨境旅游消费趋势研究报告》称，在入境游方面，自2024年下半年以来，中 国持续扩大免签政策覆盖范围，延长外国人停留时间，不断完善外国人入境、停留和出境的全链条服 务，显著增强了外国游客来华意愿。 这份报告同时还预测，2025年全球跨境游客人数预计同比增长3%至5%，体验型旅游将持续成为推动旅 游业发展的关键动力。 转载请注明央视财经 编辑：王昕宇 意大利国家旅游局首席执行官 伊万娜·耶利尼奇：今年以来， ...

中越德天(板约)瀑布跨境旅游合作区出境游客量呈逐步增长态势 中新网崇左11月22日电 (林浩)中旅广西德天跨国瀑布旅游开发有限公司跨境游管理部总监龙胜旺介绍， 中越德天(板约)瀑布跨境旅游合作区从2023年9月试运营至今，出境游客数量已超过4.5万人，呈现逐步 增长态势。 11月20日至22日，"壮美广西·打卡魅力四射新八桂"文旅融合主题采访活动南线采访团走进广西崇左 市。在中越德天(板约)瀑布跨境旅游合作区，记者在现场看到，清澈的归春河蜿蜒其间，将中国与越南 的山水连为一体，竹筏穿行在河面上，吸引众多游客游览"打卡"。 来源：中国新闻网 图为游客在德天跨国瀑布前留影。林浩 摄 崇左市大新县跨境旅游合作区管理服务中心副主任许玉介绍，中越德天(板约)瀑布跨境旅游合作区是我 国首个跨境旅游合作区，于2024年10月正式运营。合作区采用限量跨境、限时跨境、组团跨境等创新管 理模式，游客可体验"一票游两国""一日游两国"跨境旅游产品，今年以来，当地累计接待中越旅行团逾 1200个。 目前，中越德天(板约)瀑布跨境旅游合作区中方一侧核心区域已具备游览观光、休闲度假、旅游购物、 民俗体验等综合旅游功能，游客可在"桂警通办 ...

Market Overview - The market experienced a decline on November 20, with the Shanghai Composite Index falling by 0.4%, the Shenzhen Component down by 0.76%, and the ChiNext Index decreasing by 1.12%[2] - The total trading volume was 1.72 trillion, a decrease of approximately 20 billion compared to the previous trading day[1] Sector Performance - Most sectors declined, with notable increases in construction materials and comprehensive banking, while coal, oil, chemicals, and power equipment sectors faced significant declines[1] - The technology sector, particularly semiconductor and communication equipment, saw major capital outflows, indicating a shift in investor sentiment[3] Technical Indicators - The market is showing signs of short-term weakness, with the ChiNext Index breaking below the 60-day moving average, and the Shenzhen and Shanghai indices also facing similar tests[1] - A five-day consecutive decline in the daily K-line pattern suggests a bearish trend, necessitating caution in trading strategies[1] Fund Flows - On November 20, net outflows from the Shanghai Stock Exchange amounted to 4.557 billion, while the Shenzhen Stock Exchange saw net outflows of 6.478 billion[3] - The top three sectors for capital inflows were IT services, energy metals, and joint-stock banks, while the semiconductor, communication equipment, and photovoltaic equipment sectors experienced the largest outflows[3] Economic Indicators - The October consumption market showed stable growth, with new energy vehicle retail sales increasing by 7.3%[4] - The November Loan Prime Rate (LPR) remained unchanged at 3.5% for five years and 3% for one year, indicating a stable monetary policy environment[5] Industry Trends - The Chinese chip design industry is projected to achieve sales of 835.73 billion in 2025, reflecting a year-on-year growth of 29.4%[8] - The smart glasses market is expected to reach a significant turning point in 2026, with global shipments projected to exceed 23.687 million units, and China's market expected to surpass 4.915 million units[7]

Core Insights - The popularity of cross-border tourism in the Tacheng region of Xinjiang is increasing, particularly through the Bakhtu Port, which has a long history of trade with Kazakhstan [1][2] - The Bakhtu Port has resumed regular personnel flow since December 6, 2024, contributing to the growth of cross-border tourism [1] - The region has developed four inbound tourism routes and five outbound tourism routes, leveraging its geographical advantages [1][2] Group 1 - The Bakhtu Port is located 12 kilometers southwest of Tacheng city and has been a trade hub for over 260 years, known as the "Central Asia Trade Corridor" [1] - The region has implemented tourism incentive policies to attract travel agencies to develop cross-border tourism products [1] - The efficiency of customs procedures at Bakhtu Port has improved significantly, with travelers reporting quick processing times [1] Group 2 - Popular tourism products include a three-day tour to Alakol in Kazakhstan, with plans to develop winter tourism projects such as skiing and snowmobiling [2] - As of October 4, 2023, Bakhtu Port has seen 58,000 vehicle entries and exits, with over 137,600 people processed, marking a year-on-year increase of 74.4% [2]

Core Viewpoint - The implementation of the mutual visa exemption policy between China and South Korea has significantly stimulated the cross-border tourism market, particularly through the Lianyungang to Incheon maritime route, which has seen a notable increase in passenger flow [1][3]. Group 1: Passenger Statistics - In the first three quarters of this year, over 50,000 passengers have traveled through the Lianyungang to Incheon route, with senior citizens making up 70% of this demographic, indicating a strong trend among older travelers [3][11]. - During the recent National Day and Mid-Autumn Festival holidays, there has been a rise in "off-peak" travel among the elderly, highlighting their growing interest in cross-border tourism [3]. Group 2: Travel Experience - The Lianyungang to Incheon route is the only maritime passenger transport channel in Jiangsu Province, offering a comfortable 24-hour journey and unique 5-day deep travel options, making it a preferred choice for travelers, especially seniors [7]. - The local border inspection station has enhanced services by adding multilingual support and dedicated service windows for elderly travelers, ensuring a smooth and efficient passage for tourists [9]. Group 3: Group Travel Trends - Approximately 25,000 of the total travelers on this route are part of group tours, accounting for nearly half of all inbound and outbound passengers, indicating a strong preference for organized travel among tourists [11].

Core Insights - The simplification of customs procedures for Chinese tourists has significantly enhanced cross-border self-driving travel between China and Kazakhstan, with the implementation of a mutual visa exemption agreement in November 2023 [1][2] - The years 2024 and 2025 are designated as "Kazakhstan Tourism Year" and "China Tourism Year," respectively, promoting increased tourism exchanges between the two countries [1] - The number of travelers crossing the Nur Zhol customs station is projected to rise from approximately 445,000 in 2023 to about 837,000 in 2024, with a notable increase in self-driving tourists [1] Tourism Growth - In 2024, it is estimated that 655,000 Chinese citizens will visit Kazakhstan, with 174,000 staying for over 24 hours for tourism purposes, a significant increase from 103,000 in 2023 [2] - The Kazakhstan National Tourism Company has actively promoted tourism in China through 37 promotional events and social media platforms, contributing to the growth in visitor numbers [2][3] Infrastructure and Services - The Nur Zhol customs station has improved its infrastructure and adopted advanced information and AI systems, allowing for a streamlined "scan and go" process for self-driving tourists [1] - The Kazakhstan National Tourism Company is focusing on building a talent pool of Chinese-speaking tour guides and enhancing Chinese signage at tourist attractions to better accommodate Chinese visitors [3] Travel Preferences - Chinese tourists are increasingly opting for self-driving trips, as highlighted by personal accounts of travelers who find it more convenient compared to other modes of transport [2] - The demand for personalized travel experiences is rising, with travel agencies in Kazakhstan planning to offer more tailored products and itineraries to meet the growing interest in Chinese culture and destinations [3]

Core Insights - During the National Day and Mid-Autumn Festival holiday from October 1 to 8, the number of travelers entering and exiting through the Hekou port on the China-Vietnam border reached 129,000, representing a year-on-year increase of 10% [1][2] - The port facilitated 65,000 inbound travelers and 64,000 outbound travelers during this period [1] Group 1 - Hekou port is the largest land port on the China-Vietnam border in Yunnan Province, serving as a key point for cross-border tourism and travel [2] - The port is strategically located on the century-old Yunnan-Vietnam railway and is accessible via both highway and railway [2] - A total of 13,900 foreign tourists entered China through the port for tourism purposes, while 7,000 Chinese travelers exited for tourism [2] Group 2 - To manage the peak flow of travelers during the holiday, the Hekou border inspection station implemented measures such as promoting an online pre-declaration system for cross-border tourism groups, adding guidance and translation positions on-site, and providing self-service entry card printing machines for foreigners [2]

Core Insights - The 2025 National Day and Mid-Autumn Festival holiday has significantly boosted travel and consumer spending, with new first-tier cities and county markets leading the growth, showing a 10% increase in total consumption compared to the May Day holiday [1][11] - Chongqing emerged as the top city in terms of WeChat payment consumption and transaction volume, surpassing major cities like Beijing, Shanghai, Guangzhou, and Shenzhen [1][11] Consumer Spending Trends - The top five cities for consumer spending during the holiday were led by Chongqing, followed by Chengdu, Suzhou, Dongguan, and Xi'an [3][11] - Popular spending categories included fitness (16% increase in transaction volume), beauty and hair services (11% increase in spending), and travel [5][11] - The consumption amount for new energy vehicle charging stations increased by 43%, while railway and passenger transport ticket purchases via WeChat payment rose by 21% [11] Cross-Border Travel and Payment - Cross-border travel saw a strong increase, with cross-border payment transaction volume rising by 21%, particularly in Hong Kong, Japan, and Malaysia [9][13] - WeChat payment transactions in New Zealand and Italy saw significant growth, with increases of 131% and 100% respectively [1] - The use of mini-programs for transportation services abroad has surged, with transaction volumes in the transportation sector increasing by over 250% [1][13] Regional Insights - New first-tier cities like Wenzhou, Quanzhou, and Jinhua have shown economic potential by ranking in the top 20 for WeChat payment consumption during the holiday [11] - In the Greater Bay Area, Hong Kong residents increased their spending in mainland China, with transaction volumes rising over 120% [12] Holiday Activities and Preferences - Users in cities like Chongqing and Chengdu favored leisurely activities such as hiking and cycling, while users in Beijing and Shanghai showed interest in concerts and music festivals [11] - The trend of "searching while traveling" has become popular, with significant increases in searches for food and travel information [8][11]

Core Insights - The 2025 National Day and Mid-Autumn Festival holiday has significantly boosted travel and consumption, with new first-tier cities and county markets leading the growth, showing a 10% increase in total consumption compared to the May Day holiday [1][34] - Chongqing emerged as the top city in terms of WeChat payment consumption and transaction volume, surpassing major cities like Beijing, Shanghai, Guangzhou, and Shenzhen [1][5][6] - Cross-border tourism has surged, with WeChat payment transactions in destinations like New Zealand and Italy seeing substantial year-on-year increases of 131% and 100%, respectively [1][36] Consumption Trends - New first-tier cities and county markets are showing significant potential, with consumption growth rates surpassing those of traditional first-tier cities during the holiday [34] - Popular consumption categories include sports and fitness, beauty and hairdressing, and travel, with sports fitness transaction volume increasing by 16% and beauty spending rising by 11% [10][11][34] - The use of WeChat for purchasing railway and passenger transport tickets has increased by 21%, while spending on electric vehicle charging stations has surged by 43% [13][34] Cross-Border Payment Growth - Cross-border payment transactions increased by 21% during the holiday, with notable growth in countries benefiting from visa-free policies, such as South Korea (46% increase) and Singapore (32% increase) [36][21] - The integration of WeChat with local payment systems in Japan and other countries has enhanced the travel experience for Chinese tourists, leading to a 25% increase in transactions in Japan [36][37] - The overall transaction volume for cross-border small programs in the transportation sector grew by over 2.5 times year-on-year [1][26] Regional Highlights - The Greater Bay Area saw a significant increase in cross-border transactions, with Hong Kong residents traveling to mainland China for holiday celebrations, resulting in a 120% increase in transaction volume [35][34] - The report highlights the vibrant consumption patterns in various cities, with users in Chongqing and Chengdu favoring leisurely activities, while users in Beijing and Shanghai are more inclined towards entertainment events [34][36]

Core Insights - The "2025 National Day and Mid-Autumn Festival Data Report" from WeChat indicates a significant increase in consumer spending during the recent holiday period, with new first-tier cities and county markets leading the growth, achieving a 10% increase in total consumption compared to the May Day holiday [1][8]. Consumer Spending Trends - Chongqing emerged as the top city in terms of WeChat payment consumption amount and transaction volume, surpassing major cities like Beijing, Shanghai, Guangzhou, and Shenzhen [1][9]. - The report highlights that 13 new first-tier cities, including Chengdu and Suzhou, are showing strong economic potential, with cities like Wenzhou, Quanzhou, and Jinhua also making it into the top 20 for consumption [1][8]. Popular Activities and Industries - Users in Chongqing and Chengdu favored searches related to leisure activities such as "mahjong," "hiking," and "cycling," while users in major cities like Beijing and Shanghai focused on entertainment events like concerts and music festivals [2][17]. - The fitness, beauty, and travel sectors saw significant growth, with WeChat payment amounts for new energy vehicle charging stations increasing by 43% and ticket purchases for rail and passenger transport rising by 21% [2][15][16]. Cross-Border Travel Insights - The outbound tourism market was robust, with cross-border payment transactions increasing by 21% during the holiday. Countries like South Korea, Malaysia, Singapore, and Thailand saw substantial growth in transaction volumes due to visa-free policies [3][18]. - WeChat payment transactions in South Korea grew by 46%, while Singapore saw a 32% increase. In Malaysia, transactions through the local payment network PayNet surged by over 300% [3][18]. Inbound Tourism Trends - WeChat is becoming a key tool for foreign tourists to experience China, with daily visits to mini-programs by inbound users increasing by over 60% compared to last year [4]. - The number of foreign users utilizing WeChat payment for transactions in China has also significantly increased, particularly in cities like Chongqing and Chengdu, where transaction volumes have doubled compared to last year [4].