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湖北文旅集团十五五新春“开门红” 千亿国企绘就文旅融合新画卷
Chang Jiang Shang Bao· 2026-02-06 02:41
Core Viewpoint - Hubei Cultural Tourism Group is set to accelerate its development in the "14th Five-Year Plan" period, showcasing significant growth in assets, revenue, and visitor numbers, while launching new projects to enhance the cultural tourism landscape in Hubei [2][3]. Group 1: Achievements in the 14th Five-Year Plan - Hubei Cultural Tourism Group's asset scale increased from 60 billion to 112.4 billion, annual revenue grew from 13.5 billion to 75 billion, and annual visitor numbers rose from 14 million to 42 million [2]. - The company has been recognized in the top 500 Chinese enterprises for two consecutive years and has consistently ranked among the top 20 tourism groups in China for eight years [2]. Group 2: Strategic Focus for the 15th Five-Year Plan - The company will focus on two main cultural tourism axes: "Shenwu Gorge" and "Chihong Red," aiming to explore the world-class heritage value and deepen the cultural essence of Hubei [3]. - Hubei Cultural Tourism Group plans to embrace new technologies such as AI and VR to transform tourism experiences from mere sightseeing to immersive and vacation-oriented offerings [3]. Group 3: Key Projects and Initiatives - Major projects for 2026 include the Wuchang Si Mei Tang project, the renovation of the Shennongjia International Ski Resort, and the establishment of a smart elderly care headquarters [3]. - The Si Mei Tang Cultural Park is set to become a cultural hub for youth, integrating industrial heritage with local culture, technology, and commerce [4]. Group 4: AI Innovation in Cultural Tourism - The "Happy in Hubei 'Code' Postal Award" AI Innovation Competition has been launched, inviting participants to create using AIGC technology, focusing on the two main cultural tourism axes [5]. - The initiative aims to merge real-life experiences with digital creativity, facilitating over 300 offline events and online digital interactions [5].