AI+文旅
Search documents
广发银行南宁分行:金融赋能广西文旅产业高质量发展
Zhong Guo Jin Rong Xin Xi Wang· 2025-12-23 12:16
Core Viewpoint - Guangfa Bank Nanning Branch plays a crucial role in supporting the high-quality development of the cultural tourism industry in Guangxi through comprehensive financial services, focusing on key projects and small and micro enterprises [1][2]. Group 1: Support for Key Cultural Tourism Projects - Guangfa Bank Nanning Branch has provided over 2 billion yuan in loans to Guangxi Tourism Development Group and its subsidiaries, supporting various cultural tourism projects and operational needs [2]. - The bank has introduced 210 million HKD in overseas funding to assist in the construction of tourism hotels and hospitals, significantly reducing financing costs for enterprises [2]. - The bank has also supported the construction of major infrastructure projects, including 1.2 billion yuan in loans for the Nanchong Railway and Chongping Railway, and 1.2 billion yuan in syndicated loans for the Guangxi Nantian Expressway project [2]. Group 2: Financial Support for Niche Markets - Guangfa Bank Nanning Branch has issued nearly 15 million yuan in loans to a local micro-enterprise focused on ethnic clothing design and production, reflecting its commitment to supporting niche markets within the cultural tourism sector [3]. - The bank has provided 120 million yuan in loans to promote local specialty products and cultural creative products, integrating over 200 types of Guangxi's unique agricultural products [3]. - The bank has tailored credit solutions for a health and wellness company, providing 5 million yuan to support the development of "travel and retirement" models in Guangxi [3]. Group 3: Enhancing Consumer Experience - Guangfa Bank Nanning Branch has launched various promotional activities in collaboration with local businesses, resulting in over 18 billion yuan in consumer spending driven by its credit card services [4]. - The bank has developed financial products like "Micro E-Loan" and "Mortgage Easy" to meet the urgent financing needs of small businesses in the cultural tourism sector [4]. - The bank has actively participated in promoting event-driven tourism, collaborating with insurance companies to support local events and enhance the tourism economy [5]. Group 4: Consumer Protection Initiatives - Guangfa Bank Nanning Branch has implemented measures to educate tourists, especially the elderly, on fraud prevention, thereby enhancing the financial security of cultural tourism consumption [5].
年终观察:“数字之城”杭州如何驶入文旅发展新赛道?
Zhong Guo Xin Wen Wang· 2025-12-18 12:23
Core Insights - The report titled "AI Emergence - 2025 Hangzhou Digital Cultural Tourism Industry Development Annual Report" highlights a 10.6% year-on-year revenue growth for digital cultural tourism backbone enterprises in Hangzhou for the first three quarters of 2025, emphasizing the integration of culture and technology [1] Group 1: Industry Trends - The five key trends identified for the year include "prosperity of immersive formats," "widespread adoption of cultural tourism intelligence," "rise of smart terminals," "explosion of the audiovisual industry," and "acceleration of cultural tourism going global" [1] - The shift from "viewing" to "experiencing" is transforming tourism consumption, with successful examples like the TV series "My Alashan" boosting local tourism revenue by 78% within 20 days [1] Group 2: Technological Innovations - Digital technology is providing new ways to engage with historical culture, as seen in projects like the "AR Water Tour" in Hangzhou, where visitors interact with historical narratives through augmented reality [2] - The evolution of terminal devices is crucial, with AR glasses being utilized in over 200 cultural venues nationwide, serving more than 3 million visitors, and offering features like voice recognition and real-time translation [3] Group 3: Urban Development - The transformation of traditional districts, such as the Wensan Digital Life Street, showcases a 46.9% increase in visitor numbers and a 92.6% rise in merchant revenue, highlighting the impact of digitalization on urban spaces [4] Group 4: Global Expansion - Hangzhou's digital cultural tourism is expanding globally, with projects like the immersive night tour in Almaty, Kazakhstan, expected to attract over 30,000 visitors daily [6] - The evolution from product export to cultural and standard export is evident, with companies like Zhejiang Dafeng Industrial Co., Ltd. expanding their business to over 100 countries and reporting a 52.16% revenue growth in the first half of 2025 [6] Group 5: Future Outlook - The core value of AI in cultural tourism lies in creating unique experiences that enhance emotional value and extend the consumption chain, which can amplify the overall tourism consumption multiplier effect [7] - The window of opportunity for "AI + cultural tourism" is estimated to be three to five years, with early adopters likely to define industry standards [9]
峨眉山A董事长许拉弟: 科技赋能 融合发展 打造山岳型景区新高地
Zheng Quan Shi Bao· 2025-12-17 22:22
同步推进"AI+文旅"新赛道布局,与头部互联网企业合作峨眉山AI科技项目,线上构建"峨眉山元宇 宙"平台,线下打造金顶沉浸式体验项目,实现文化体验的"可感知、可参与、可传播"。 二是微改造、精提升基础设施,数据驱动服务升级,让旅游更贴心。 系统推进全山基础设施改造。公司先后完成雷洞坪至接引殿、清音阁至五显岗等区域步游道改造约6000 平方米,更新公厕、标识、垃圾箱等公共服务设施2000余处,完成15处地质灾害隐患治理工程,景区环 境品质持续跃升。 "文旅产业正进入一个边界不断拓宽、深度不断延展的新阶段。'文旅+百业'的跨界融合已成为行业发展 的核心动能。"峨眉山A董事长许拉弟对文旅消费市场作出了这样的判断。 许拉弟认为,在文旅产业深刻变革的当下,峨眉山A将紧抓科技赋能与跨界融合趋势,推动山岳型景区 实现从传统观光到深度体验的转型升级。下一步,公司将重点围绕"让文化更生动、旅游更贴心、科技 更温暖"三个维度,系统推进景区智慧化建设与文旅融合创新。 一是沉浸式场景再造,让文化更生动。 深入挖掘峨眉山遗产地文化、武术文化、生态文化等独特资源,结合AR/VR、全息投影、数字孪生等 技术,复原历史与自然奇观,打造可交互 ...
杭州发布数字文旅年度报告 “文化+科技”贯穿全年
Zhong Guo Xin Wen Wang· 2025-12-15 13:20
Core Insights - The annual report on digital cultural tourism in Hangzhou emphasizes the integration of "culture + technology" throughout the year, showcasing the city's efforts to build a comprehensive ecosystem in the digital cultural tourism sector [1][3]. Group 1: Industry Growth and Trends - Hangzhou's digital cultural tourism backbone enterprises experienced a revenue growth of 10.6% year-on-year in the first three quarters of 2025 [1]. - Five key annual buzzwords related to "culture + technology" were identified: "prosperity of immersive formats," "widespread adoption of cultural tourism intelligent agents," "rise of smart terminals," "explosion of the audiovisual industry," and "acceleration of cultural tourism going global" [1]. Group 2: AI Integration and Strategic Directions - The Vice Dean of the AI Institute at Zhejiang University highlighted that the cultural tourism industry meets the "three high standards" of high-frequency interaction, high complexity, and high transferability, making it a promising area for AI transformation [3]. - Hangzhou is positioned to become a national leader in "AI + cultural tourism," with strategic directions including the development of the first "tourism AI infrastructure city" in China [3]. Group 3: Innovative Applications and Competitions - Companies showcased innovative applications of AI in the cultural tourism sector, such as the transition from online content to offline theme parks, driven by popular TV series that enhance tourism to filming locations [3]. - The event also announced the "2025 Hangzhou Digital Cultural Tourism Benchmark Enterprises" and the "Top Ten AI Native Application Scenarios in Digital Cultural Tourism," along with the launch of the 2025 Cultural Tourism Intelligent Agent Innovation Competition to foster a more robust digital cultural tourism innovation ecosystem [4].
金马游乐:坚持创新驱动战略 全面布局具身智能赛道
Zhong Guo Zheng Quan Bao· 2025-12-10 22:31
文旅文娱机器人发布 11月26日至28日,2025粤港澳大湾区文化产业投资大会在广州举行。在此次投资大会上,金马游乐举办 了主题为"乘时代风潮,拓战略蓝海"的文旅文娱机器人应用场景发布会,发布文旅文娱具身智能机器人 产品。 近期,金马游乐发布文旅文娱具身智能机器人战略,引发业内广泛关注。金马游乐董事长邓志毅在接受 中国证券报记者采访时表示,下一步公司将坚持以创新为驱动,全面布局具身智能赛道,推动科技与文 化深度融合,助力文旅产业高质量发展。 构建"AI+文旅"平台 金马游乐成立于2007年,是一家专业从事大型游乐设施、虚拟沉浸式游乐项目研发、制造、销售、安装 以及文旅项目投资运营于一体的综合性文旅服务企业。公司围绕"游乐"核心,实施先进游乐装备制造业 和现代游乐服务业双轮驱动发展战略,以"文化+科技"赋能文旅产业创新发展,致力于为全球提供优质 的游乐产品和服务。 2018年12月,金马游乐在深交所创业板上市,成为中国游乐设备行业首家A股上市公司。作为国内领先 的游乐设施研发制造和文旅服务运营服务商,金马游乐产品遍布国内外众多知名主题乐园、景区及商业 综合体,覆盖全球近50个国家和地区,服务1000多家主题公园 ...
金马游乐:坚持创新驱动战略全面布局具身智能赛道
Zhong Guo Zheng Quan Bao· 2025-12-10 20:17
● 本报记者 武卫红 近期,金马游乐发布文旅文娱具身智能机器人战略,引发业内广泛关注。金马游乐董事长邓志毅在接受 中国证券报记者采访时表示,下一步公司将坚持以创新为驱动,全面布局具身智能赛道,推动科技与文 化深度融合,助力文旅产业高质量发展。 文旅文娱机器人发布 11月26日至28日,2025粤港澳大湾区文化产业投资大会在广州举行。在此次投资大会上,金马游乐举办 了主题为"乘时代风潮,拓战略蓝海"的文旅文娱机器人应用场景发布会,发布文旅文娱具身智能机器人 产品。 今年以来,金马游乐全面拥抱AI和机器人产业变革,发挥自身资源与行业地位优势,聚焦AI与机器人 在游乐及文旅场景的创新应用,积极推进新产业布局。上半年,公司通过参股的方式完成了对国内人工 智能领军企业上海矩阵超智系统集成有限公司的战略投资,并共同出资设立了广东金马矩阵智能科技有 限公司,通过整合双方资源和发挥各自优势,共同探索AI及机器人在游乐、文化、旅游、娱乐等场景 的创新应用,打造智能化文旅文娱机器人产品。 在本次发布会上,金马矩阵首款文旅智能服务型人形机器人亮相。据介绍,该款机器人产品专门针对主 题公园、景区、商业综合体等文旅场景研发设计,采用了 ...
“AI+文旅”融合发展成资企业家找场景研讨会在蓉举行 赋能成都都市圈文旅产业升级
Sou Hu Cai Jing· 2025-12-10 13:56
封面新闻记者 李星玥 在AI技术与产业深度融合的发展浪潮下,12月10日,"AI+文旅"融合发展成资企业家研讨会在四川区域协同发展总部基地成功举办。本次活动由成都博安 创科技有限公司、资阳市生产力促进中心、成都市人工智能产业协会联合主办,为政、校、企、研各界搭建了文旅与AI融合发展的高效对接平台。 签约现场 活动现场,作为主办方之一的成都博安创科技有限公司与各集团现场签署了AI文旅项目试点应用协议、联合开发备忘录及战略投资意向书等多项合约, 电子科技大学(业亿辰科技团队)、四川大学等科研团队带来了"电力行业拆解中心智能工作助手""智医互联""文旅心声伴侣"等优质成果的展示,其 中"文旅心声伴侣"智能挂件凭借情感交互提供情绪价值、个性化行程规划、沉浸式导览等创新功能,为解决游客旅行痛点、助力景区提质增效提供了新思 路。 随后,来自四川大学、电子科技大学等高校的专家学者,围绕情感AI技术落地、多模态交互与景区服务融合、AI文旅项目规模化复制等议题展开深入研 讨。为技术成果转化注入实质动力。 此次研讨会立足资阳文旅资源禀赋与成都都市圈发展定位,推动文旅资源从"静态保护"向"活态利用"转型,是继2025数智运筹AI应 ...
岭南文化大模型赋能文旅新体验
Xin Lang Cai Jing· 2025-11-28 02:25
Core Insights - The "Cultural Communication" product, developed by Guangdong Lingchuang Digital Technology Co., aims to enhance the cultural tourism industry in the Greater Bay Area through an AI-driven model based on Lingnan culture [1][4] Group 1: Product Features - "Cultural Communication" addresses two main challenges faced by tourists: the need for cross-platform integration of travel information and the difficulty in finding suitable destinations during fragmented time [2] - The product offers an intelligent solution where users can select preferences such as time, budget, and travel companions, allowing the system to automatically generate travel routes, select attractions, and arrange itineraries [2] - Key advantages include deep integration with official tourism databases for real-time updates on attraction hours, ticket prices, and events, ensuring reliable trip planning [2] Group 2: Technological Strength - The product's unique feature, "the more you use it, the more it understands you," allows for personalized service based on continuous learning of user travel preferences [3] - The Lingnan cultural model, as the first regional cultural multimodal model in the country, has been specifically trained on Lingnan culture, creating a comprehensive knowledge base [3] - The model's multimodal reasoning capabilities enable it to interpret cultural elements, such as Cantonese opera segments, enhancing the depth of recommendations [3] Group 3: Industry Impact - The launch of "Cultural Communication" marks a significant milestone for the Yangcheng Evening News Group in transforming its media system and enhancing local cultural services [4] - The shift of mainstream media from mere promoters to active participants and builders in the cultural ecosystem is seen as a viable path for systemic transformation [4] - This transformation is expected to create new value for the cultural ecosystem in the Greater Bay Area, as media evolves from observers to active contributors [4]
澳门旅游局携手阿里高德,以AI共建全球文旅“超级目的地”
Zhong Guo Jin Rong Xin Xi Wang· 2025-11-26 12:18
"一键智慧游澳门"现已在高德App全面上线,用户只需在高德App首页搜索"澳门",即可找到专属入口, 开启智能化、个性化、沉浸式的澳门之旅。 转自:新华财经 11月26日,澳门特别行政区政府旅游局与阿里巴巴集团旗下高德正式达成战略合作,共同打造沉浸式的数 字孪生文旅平台——"一键智慧游澳门"。此次合作旨在以数字化、智能化手段全面提升澳门文旅服务能 力,助力澳门建设世界旅游休闲中心,打造具备全球影响力的"超级旅游目的地"。 澳门特别行政区政府旅游局局长文绮华表示,"一键智慧游澳门"项目启动是澳门推动可持续旅游发展的实 践,旅游局将继续拓展更多科技创新应用场景,提升旅客的旅游体验,向世界展现澳门独特的活力与魅 力,丰富世界旅游休闲中心的内涵。 高德董事长刘振飞强调,技术的价值不在于炫技,而在于支持;AI的意义不在于替代,而在于连接——连 接人与城市、人与生活、人与历史。"高德愿以空间智能为笔,助力澳门书写科技向善、文旅向美的新篇 章。" "一键智慧游澳门":打造沉浸式的数字孪生文旅平台 澳门特区2025年施政报告提出提升综合旅游休闲业优势,深化"旅游+"跨界融合发展,开拓国际客源等目 标。澳门特别行政区政府旅游局 ...
陈刚在2025年广西文化旅游发展大会上的讲话
Guang Xi Ri Bao· 2025-11-26 02:19
在2025年广西文化旅游发展大会上的讲话 (2025年11月24日) 陈刚 "一个人""一个村""一座城",三个小故事串起了广西文旅长卷的动人篇章。绚丽多姿的壮乡大地, 这样的故事说不尽、道不完。这两天,大家参加了丰富多彩的嘉年华活动,还将走访边关风情、民族文 化、跨境旅游、长寿养生等线路,一定能切身感受到这片土地的厚重与多元、传承与创新、交融与共 生。 在这里,您可以观赏自然风光之奇。全球三分之一的喀斯特地貌在此汇聚,漓江、红水河、十万大 山、大石围天坑群、北部湾海滨海岛等无数奇观令人叹为观止,支撑起广西"全域皆景、四季宜游"的文 旅版图。在这里,您可以体验文化交融之盛。这里自古以来就是多民族聚居区,12个世居民族团结和 睦,创造了世界文化遗产花山岩画以及壮锦、铜鼓、刘三姐歌谣等70项国家级非遗,历史文化、海洋文 化、农耕文化、红色文化交相辉映。在这里,您可以细品生态宜居之韵。这里森林覆盖率高达60.2%, 负氧离子含量领跑全国,是名副其实的"天然氧吧",更是颐养身心的理想家园,置身"世界长寿之乡"巴 马、大新明仕田园、猫儿山森林康养基地,就能充分享受"轻煮时光慢煮茶"的悠然。在这里,您可以感 受宾至如归之 ...