AI+文旅

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AI和文旅能碰撞出什么样的火花?这场大会讲清楚了
Di Yi Cai Jing· 2025-07-28 11:56
"以往,数字孪生重构文旅空间,现在生成式AI也激活了文旅的内容创作,拓展我们的消费场景。"7月28日,在人工智能赋能文旅视听发展论坛上,上海广 播电视台、上海文化集团有限公司副台长、副总裁陈思劼表示,技术突破和文化表达的碰撞,正在重塑文旅产业发展格局。 一代又一代的数字技术正在改写文旅产业。此前,三星堆考古可以通过直播吸引3000万海外观众见证青铜神树出土,天坛公园已经可以用3D建模复原祈年 殿榫卯结构,而现在,AIGC技术则能让苏东坡在虚拟时空中与拜伦探讨诗歌韵律了。 旅游业成为AI落地的重要试验场。 陈思劼认为,AI发展到一定的阶段之后,会在每一个行业产生化学反应。2025年,文旅作为一个消费活力较大的产业,也正在与AI碰撞出更多的火花。 行业目前已经有一些代表性的探索,在此次大会上,主办方上海广播电视台发布了中国智慧·上海方案2025"AI+文旅"案例,包括上海东方传媒的 INNOMOTION体育赛事AI产品、幻维数码的《艺术苏河-印象情缘》AIGC光影竞赛、视辰信息的"星界之门"MR大空间互动系统、携程的AI行程助手等入 选。 作为文旅消费行业的企业,携程有不少关于AI+文旅的实践。在会上,携程高级产 ...
“AI+文旅”,解锁更多出游新体验
Ren Min Ri Bao Hai Wai Ban· 2025-07-17 22:46
Core Viewpoint - The integration of AI technology into the cultural and tourism industry is transforming travel experiences, enhancing service quality, and creating new opportunities for personalized travel planning and immersive cultural experiences [9][13][16]. Group 1: AI Applications in Tourism - AI is becoming a travel companion for many, generating personalized travel plans based on user inputs such as travel time, budget, and interests, significantly reducing the time spent on planning [12]. - Various tourism platforms are launching AI products, with companies like Fliggy, Mafengwo, and Tongcheng Travel responding to the trend by offering AI-driven travel recommendations [12]. - The "AI + tourism" transformation is redefining travel experiences, with generative AI impacting content creation, trend prediction, data analysis, and personalized marketing in the tourism sector [13]. Group 2: Digital Guides and Virtual Experiences - The popularity of "digital guides" is rising, with platforms like "You Shaanxi" offering AI-driven virtual guides that provide real-time information and personalized itineraries [14][15]. - AI-driven virtual characters, such as the "AI Sun Wukong," are being used in cultural exhibitions to engage audiences in multiple languages and enhance cultural experiences [17]. - Immersive experiences using VR and AR technologies are being developed, allowing visitors to explore cultural sites like the Mogao Caves in Dunhuang and the Tengwang Pavilion in Nanchang in a more interactive manner [18][19]. Group 3: Economic Impact and Consumer Engagement - The introduction of AI in tourism has led to increased visitor engagement, with the average stay time in attractions rising and secondary consumption (like dining and souvenirs) increasing by 30% [15]. - AI applications are creating "blockbuster" products that redefine traditional tourism experiences, stimulating new economic growth points in the industry [17].
居庸关闪现“数字守城人”,“长小城”文心智能体陪你粽情登长城
Bei Jing Ri Bao Ke Hu Duan· 2025-06-01 13:41
Group 1 - The core idea of the news is the introduction of "Chang Xiaocheng," an AI intelligent agent developed by Beijing Daily and Baidu, which enhances the cultural experience of the Great Wall through interactive storytelling and personalized services [1][2]. - "Chang Xiaocheng" is not just a basic information robot; it offers a unique and engaging experience by integrating historical content and advanced AI technology, allowing users to interact through text and voice [1][3]. - The AI agent supports various features, including generating personalized images and poems, making it a popular tool for sharing cultural experiences on social media [1][2]. Group 2 - The "Wenxin Intelligent Agent Platform" is redefining the tourism experience by creating digital avatars of local guides, enhancing user engagement and satisfaction in travel services [2][3]. - The platform has attracted over one million developers and more than 300,000 partner companies, producing over 21 million digital videos across various service sectors, including legal, healthcare, education, and cultural tourism [3]. - The future direction of the Wenxin Intelligent Agent Platform focuses on deepening industry integration and creating comprehensive value through technology and service linkages [3].
巴塞罗那泡泡玛特排长队,泰国中剧观看量超韩剧,老外为啥迷上中国文化?
21世纪经济报道· 2025-05-24 09:43
Core Viewpoint - The article highlights the growing global influence of Chinese cultural content, particularly in Southeast Asia, where C-POP and Chinese dramas are gaining popularity, surpassing Korean content in viewership [1][3][4]. Group 1: Cultural Expansion - Southeast Asian fans are increasingly drawn to Chinese content, including films, animations, and variety shows, with C-POP emerging as a trendy cultural phenomenon [3]. - Companies like Shenzhen Yawen and KuKan Culture are leading the charge in content export, with Yawen covering 249 countries and facilitating the overseas success of over 10,000 quality Chinese IPs [3][4]. - In Thailand, the viewership of Chinese content has surpassed that of Korean dramas and local productions, particularly for historical dramas [4]. Group 2: Localization and Adaptation - The approach to cultural export has shifted from mere product transportation to value co-creation, with companies adapting content to local tastes and aesthetics [6]. - KuKan Culture has evolved from simply uploading original Chinese films to creating localized versions, including translation and dubbing, to better resonate with foreign audiences [6]. - The gaming industry exemplifies this trend, with titles like "Genshin Impact" blending Chinese cultural elements into narratives that appeal to a global audience [6][7]. Group 3: AI and Technology in Cultural Export - AI technology is increasingly utilized in cultural export, aiding in tasks such as translation and content adaptation, allowing for broader market reach [8][9]. - Yawen is developing an AI model to analyze social media data, enhancing the efficiency of content distribution and audience engagement [9]. - The introduction of a 240-hour visa-free transit policy is expected to boost cultural tourism, further integrating travel with cultural content export [10]. Group 4: Embracing Diversity - The cultural export narrative emphasizes "embracing" rather than "conquering," promoting a message of friendship and partnership across cultures [10]. - The article illustrates this through various examples, such as the adaptation of cultural symbols in merchandise and the creation of diverse character representations in games [10].
美景遇上科技 长三角地区“智绘”文旅消费新场景
Shang Hai Zheng Quan Bao· 2025-05-15 18:25
Core Insights - The integration of technology and cultural tourism is enhancing visitor experiences and creating new communication channels between tourists and culture [1][2][3] - The Yangtze River Delta region is implementing collaborative mechanisms among 32 cities to promote the deep integration of tourism with technology, culture, and sports [1][4] - AI-driven solutions are being developed to address challenges in the cultural tourism sector, such as data fragmentation and adaptability [2][3] Group 1: Technology and Cultural Tourism Integration - AI technology is being utilized to create personalized tourist experiences, such as AI tour guides that provide tailored services at landmarks like the Oriental Pearl Tower [1][3] - The launch of the AI+ cultural tourism ecosystem growth plan in Shanghai aims to establish a national AI+ cultural tourism industry base, addressing pain points in AI application [2][4] - Strategic partnerships, such as that between SenseTime and the Dunhuang Contemporary Art Museum, are exploring comprehensive solutions for digital interpretation and cultural IP activation [2][3] Group 2: Policy Support for Cultural Tourism - The Yangtze River Delta is developing a roadmap for smart cultural tourism, with plans to cultivate major platforms and immersive experiences by 2027 [4][5] - Anhui province has initiated a smart tourism innovation action plan focusing on digital transformation and infrastructure development [5] - Shanghai's three-year action plan emphasizes the integration of advanced technologies like AI and blockchain to enhance tourism services and experiences [5]
上海发布又一大模型垂类应用功能性平台 文旅搭上AI有了新玩法
Jie Fang Ri Bao· 2025-05-13 01:37
Core Insights - The "AI + Cultural Tourism Ecological Growth Plan" aims to significantly reduce the design, planning, and communication cycle from four months to a much shorter timeframe [1] - The launch of the "AI + Cultural Tourism" MaaS (Model as a Service) platform in Shanghai marks a new application of large models in the cultural tourism sector, following similar advancements in healthcare and manufacturing [1] - The platform will provide support in the form of 10 million tokens for text processing to all participating companies in the "AI + Cultural Tourism" industry, along with project funding of up to 3 million yuan [1] Group 1 - The launch event for the "AI + Cultural Tourism Ecological Growth Plan" took place at the Moso Space, indicating a significant step in integrating AI into the cultural tourism industry [1] - The MaaS platform aggregates resources from leading companies such as MiniMax, SenseTime, and Jiyue Xingchen, serving as a training ground for applying large models in cultural tourism scenarios [1] - The platform aims to lower the barriers to using large models, allowing application developers to access mature solutions and tools as needed [1] Group 2 - The potential of multimodal large models in the cultural tourism industry is highlighted, with examples showing that special effects production costs can drop from hundreds of thousands to just a few yuan, and the time required can be reduced from months to minutes [2] - The Xu Jia Hui Academy announced its demand for application scenarios, seeking to use AI technology to create smart perception environments that can accurately recommend books, exhibitions, and events to users [2] - The "Independent Light" platform aims to connect original game developers and players, leveraging large models to refresh gameplay and present unique narratives and paths in role-playing games [2]
北京市属公园首个AI数字人客服上线,在颐和园服务游客
Xin Jing Bao· 2025-05-05 04:54
Core Insights - Beijing's Park Management Center is advancing smart park construction and digital tourism strategies, with the Summer Palace as a pilot project, launching the first AI digital human customer service in municipal parks, achieving over 340,000 consultations annually to provide warm and accessible services to visitors [1] Group 1: AI Digital Human Customer Service - The AI digital human customer service, named "Xiao Yi," provides personalized itineraries in under one second, utilizing voice recognition, lip-syncing, and voice synthesis technologies [2] - The Summer Palace's AI digital human system consists of three versions: a 3D digital human, a 2D digital human on the official WeChat account, and a text-based robot, collectively known as the "strongest brain," with over 100,000 words of professional content and 2,000 precise Q&A entries [2] - The system offers 24/7 consultation services covering ticketing, boat operations, and convenience information, emphasizing speed, accuracy, and stability in responses [2] Group 2: Development and Future Plans - The development of the smart customer service system began in 2020, evolving through various stages, with the current 3.0 phase featuring AI digital humans expected to enhance visitor experiences [3] - The AI digital human system supports bilingual interaction, seamlessly switching between Chinese and English, and covers the entire visitor experience from pre-visit planning to post-visit feedback analysis [3] - Future upgrades will focus on integrating advanced technologies like large models and robots into municipal parks, expanding the "AI + cultural tourism" applications beyond consultation services to include site explanations and heritage protection [4]