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“双节”客流收入双增长,电广传媒文旅融合结硕果
Chang Sha Wan Bao· 2025-06-04 10:56
Core Insights - The article highlights the successful implementation of the "Back to Childhood for Dragon Boat Festival" themed cultural tourism event by the company, which capitalized on the overlap of Children's Day and the Dragon Boat Festival to create a significant consumer experience [1][3]. Group 1: Performance Metrics - During the dual holiday period, the company's cultural tourism sector received a total of 228,000 visitors, representing a year-on-year increase of 105% [1]. - The revenue generated during this period reached nearly 6 million yuan, marking a year-on-year growth of approximately 50% [1]. - The Changsha World Window theme park attracted nearly 20,000 visitors, with a year-on-year increase of 46%, and generated revenue of 3 million yuan, reflecting a 77% increase [3]. Group 2: Event Highlights - The Changsha World Window featured exciting activities such as water dragon boat racing and traditional folk events, which contributed to its popularity [3]. - The park collaborated with the popular animation IP "Pig Pig Hero" to create the first "Pig Pig Hero Laughing Theme Park" in the country, which became a major attraction for families [3]. - The Mango Future Art Center showcased two major exhibitions that significantly boosted visitor numbers and revenue, with visitor growth nearing 600% [3]. Group 3: Broader Impact - Other attractions under the company also organized themed activities that contributed to overall performance growth, including unique cultural and family-oriented events [5]. - The success of the dual holiday performance validates the effectiveness of the company's strategy of integrating culture, technology, and tourism, providing sustained growth momentum for the regional economy [5]. - The company's innovative approach, including new project launches and creative content operations, is expected to continue enhancing its performance growth [5].