Group 1: Overview of Overseas Purchasing - The overseas purchasing market has become a common choice for consumers, with many international brands being sold at significantly lower prices through intermediaries [1][3] - Approximately 90% of the products purchased through these channels may be counterfeit, with profit margins reaching up to 650% [1][3] Group 2: Consumer Behavior and Market Dynamics - The allure of low prices and the convenience of overseas purchasing create a strong temptation for consumers, often leading them to overlook the risks associated with counterfeit goods [3][5] - Many consumers are drawn to the idea of saving money, as domestic prices for similar products can be significantly higher due to tariffs and brand premiums [5][9] Group 3: Psychological Factors Influencing Purchases - Brand effect plays a crucial role in consumer purchasing decisions, with many willing to pay a premium for the status associated with luxury brands [11][13] - The desire for social validation and status can lead consumers to prioritize brand labels over the actual value of the products [13][15] Group 4: Information Asymmetry and Market Challenges - Information asymmetry in the luxury goods market allows sellers to exploit consumer trust, leading to a higher tolerance for counterfeit products among buyers [17][19] - Consumers often lack sufficient knowledge about products, making them susceptible to the appeal of low prices and perceived channel advantages [19][21] Group 5: Rise of Domestic Brands - Recent government policies have supported the development of domestic brands, particularly in high-end manufacturing and technology sectors, enhancing their competitive edge [21][23] - As domestic brands improve quality and transparency, consumer perceptions are gradually shifting, allowing these brands to compete with international counterparts [25][27] Group 6: Changing Consumer Perceptions - The rise of domestic brands is changing consumer attitudes, as they begin to recognize that quality and innovation are not exclusive to foreign brands [29]