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华为新机Pura 80开启预售!手机份额再夺中国第一
证券时报· 2025-07-23 03:59
Core Viewpoint - Huawei's Pura 80 series, featuring the HarmonyOS 5, is set to launch with competitive pricing and advanced imaging capabilities, indicating a strong push in the high-end smartphone market amidst overall market challenges [1][2]. Group 1: Product Launch and Features - Huawei Pura 80 digital version pre-sale started today, with official sales beginning on July 30, featuring various configurations priced from 4199 yuan to 6199 yuan [1]. - The Pura 80 series boasts significant upgrades in imaging technology, including a 200% increase in real-time data processing capability and enhancements in AI features, indicating a leap in video capabilities [2]. Group 2: Market Position and Competition - The Pura 80 series is expected to utilize domestic CIS chips, suggesting that domestic high-end CIS chip performance is catching up with Sony's top products, with domestic suppliers capturing 57% of the market share in 2024 [3]. - Huawei achieved the highest smartphone shipment in China, with 12.5 million units in Q2 2025, securing an 18.1% market share, indicating strong performance despite overall market pressures [3]. Group 3: Market Challenges - The Chinese smartphone market is experiencing a decline, with Q2 2025 shipments down 4% year-on-year, marking the end of six consecutive quarters of growth, highlighting the challenges faced by the industry [4]. - The impact of government subsidies on market demand is limited, and manufacturers are controlling inventory levels, suggesting a cautious approach in the current economic climate [4].