坚持战略引领 全面加强品牌管理 6月18日，第二十二届世界品牌大会在北京举行。作为活动主办方，世界品牌实验室发布了2025年 《中国500最具价值品牌》分析报告。国家电网以7152.58亿元的品牌价值排名第一，连续10年位居该榜榜 首。 11月3日，第八届中国企业论坛品牌建设平行论坛在京举行，发布了中央企业品牌引领行动第二批优 秀成果。国家电网公司3个品牌入选第二批优秀成果，共计5个品牌入选优秀成果，入选数量和品类均居 中央企业第一。 作为全球最大的公用事业企业，国家电网有限公司认真贯彻落实党中央、国务院决策部署，大力实施 品牌强企战略，持续深化品牌引领行动，着力打造品质典范、创新典范、治理典范、文化典范、责任典 范"五个典范"和管理领先、声誉领先、价值领先"三个领先"的全球卓著品牌。国家电网连续10年位居中国 500最具价值品牌榜首，连续8年位居全球公用事业50强品牌榜榜首，2025年首次跻身英国品牌金融咨询 公司（Brand Finance）全球品牌价值500强前十名，在国务院国资委中央企业品牌引领行动首批优秀成果 中获评优秀集团品牌。 "在过去的20多年中，我目睹了中国品牌的快速成长，有的已经具有强大的 ...

Core Viewpoint - The article highlights the achievements and strategic initiatives of State Grid Corporation of China in brand management and development, emphasizing its position as a leading global utility company and its commitment to enhancing brand value through innovation and social responsibility [1][4][14]. Brand Management and Strategy - State Grid has been recognized for its brand leadership, with three of its brands selected as outstanding achievements in the second batch of the Central Enterprise Brand Leading Action, leading all central enterprises in both quantity and category [1]. - The company has implemented a comprehensive brand management system, focusing on a unified management approach and collaborative efforts to enhance brand strategy and recognition among employees [4][5]. - The brand's core philosophy of "reliable and trustworthy" is continuously promoted, alongside the slogan "You use electricity, I use my heart" to strengthen brand identity [4]. Brand Value and Recognition - State Grid has maintained its position as the most valuable brand in China for ten consecutive years, with a brand value of 715.258 billion yuan, according to the World Brand Lab [3]. - The company aims to enter the top ten of the global brand value rankings by 2025, showcasing its ambition to enhance its international brand presence [1][3]. Innovation and Technology - The company emphasizes innovation as a key driver for brand enhancement, focusing on technological advancements and research to improve brand quality and competitiveness [10][11]. - Significant achievements include the successful application of the world's first 800 kV converter valve and advancements in high-voltage direct current technology, which contribute to the company's reputation for innovation [11]. Social Responsibility and International Influence - State Grid actively engages in social responsibility initiatives, such as rural revitalization and environmental protection, enhancing its brand image through community-focused projects [12]. - The company is committed to international cooperation and has participated in various global forums to strengthen its brand's international recognition and influence [16][17]. Future Goals and Internationalization - The company aims to build a world-class enterprise by enhancing its brand's international reputation and operational capabilities, focusing on integrating corporate image with national image [14]. - State Grid is developing a comprehensive overseas communication strategy to improve its brand's global presence and recognition [18].