Core Viewpoint - The company Yingmei Xinke (formerly Gome Finance) actively engages in consumer rights protection and illegal financial activity prevention through a series of innovative promotional activities, aiming to enhance financial consumer awareness and risk identification capabilities [1][4]. Group 1: Consumer Rights Protection Activities - In June 2025, a nationwide campaign titled "Guarding the Wallets and Protecting Happy Families" was launched, with Yingmei Xinke responding by organizing diverse consumer rights protection activities [1]. - The company utilized online platforms such as WeChat, Weibo, and Douyin to disseminate engaging content, including videos and comics that illustrate common illegal financial schemes [3]. - Yingmei Xinke's 2024 Consumer Rights Protection Annual Report indicated that over 13 million people were reached through various consumer rights protection and anti-fraud campaigns [4]. Group 2: Educational Content and Targeted Outreach - The company created nearly 200 anti-fraud educational videos and comic works, reaching over 3 million users, with tailored content for specific groups such as new citizens, the elderly, and small businesses [4]. - Innovative promotional methods, including simulated fraud scenarios, were employed to cover over 620,000 individuals, enhancing their awareness of financial risks [4]. Group 3: Data Security and Risk Management - Yingmei Xinke established an integrated security defense mechanism utilizing AI and big data for risk prevention, interception, and feedback, ensuring customer information safety [5]. - In 2024, the company successfully defended against 350 million external attacks and repaired 280 system vulnerabilities, demonstrating robust cybersecurity measures [5]. - The company received multiple certifications for its security measures, including the National Information Security Level Protection Level 3 certification, reinforcing its commitment to safeguarding user funds and privacy [5]. Group 4: Future Directions - Yingmei Xinke aims to continue enhancing its consumer rights protection mechanisms and explore innovative promotional and service models, contributing to a secure and reliable financial ecosystem [6].