Core Insights - The rise of cross-border e-commerce has led to the emergence of a black market for counterfeit imported health products, which has raised significant concerns among consumers and regulators [1][2] - Illegitimate businesses are exploiting regulatory loopholes in cross-border e-commerce to sell domestically produced health products as imported ones, misleading consumers and disrupting the market [1][2] Group 1: Regulatory Issues - The misuse of bonded zone policies has made it easier for counterfeiters to operate, as the inspection standards for cross-border e-commerce retail are relatively lenient compared to traditional imports [2] - Counterfeiters often register shell companies, allowing them to quickly re-emerge after being caught, complicating enforcement efforts [2] Group 2: Consumer Protection Challenges - The complexity of the rights protection process for cross-border goods often leads consumers to abandon their pursuit of accountability [2] - There is an urgent need to strengthen regulation in bonded zones to combat the black market for counterfeit imports [2] Group 3: Recommendations for Improvement - Authorities should increase penalties for companies that forge import qualifications and engage in false advertising, including placing them on a credit blacklist [2] - A joint enforcement mechanism should be established among customs and market regulation departments to ensure full electronic monitoring of imported health and cosmetic products [2] - Cross-border e-commerce platforms should provide complete logistics information to help consumers verify the authenticity of products [2]