当"海外直邮"的噱头遇上成分违规的真相，跨境进口保健品的"健康神话"正在被划破。 近日，抖音电商开展跨境膳食补充剂专项治理，公示了一系列跨境膳食补充剂违规案例，引发行业震动；典型问题案例中，多款宣称可"清理肠道"的产 品，因检出非法添加"番泻苷A/B"，被依法清退。 图源：公众号截图 在"通便""减肥""排毒"等营销话术包装下，一些打着"天然""植物提取"旗号的进口保健品，悄然绕过监管红线，通过跨境电商潜入国内市场。 而当国外的"安全标准"撞上国内的"成分红线"，消费者该如何规避风险？这种背景下，行业又该如何规范经营？ 01 清退令背后的"违禁成分" 1月27日，抖音电商发布了关于"跨境膳食补充剂专项治理"的公告，指出"少数商品在检测中被发现含有未经我国相关法规许可的风险物质或违禁成分，存 在明显的合规及安全隐患"；其中，抖音电商在问题案例中提到"番泻苷A、番泻苷B"成分，并指出相关商家或商品已被依法依规清退处置。 番泻苷，究竟是何物？这个对普通消费者而言陌生的化学名词，实则是《中国药典》明确收录的中药材"番泻叶"的核心活性成分。番泻叶，又名辛纳叶、 泡竹叶、塞纳叶，但这些别名成为商家误导消费者的惯用伎俩。在 ...

Core Viewpoint - The rising popularity of "rose salt" as a high-end product has been challenged by recent findings of heavy metals, raising concerns about health risks associated with such consumer goods [1][2]. Group 1: Product Characteristics and Market Trends - Rose salt has gained traction due to its pink appearance and health claims, with some sellers promoting it as containing various minerals and even having mystical properties [1]. - The marketing strategies for rose salt appeal to consumer desires for uniqueness and health, leading to its perception as a premium product despite lacking compliance with food safety standards in China [2]. Group 2: Regulatory and Consumer Awareness Issues - The use of rose salt is restricted to industrial purposes in China, yet its popularity persists, highlighting regulatory gaps in cross-border e-commerce that allow illegal sales [2]. - Consumers often fall prey to health-related marketing traps, driven by misconceptions such as "imported equals high quality" and "expensive means better," which some businesses exploit to enhance consumer anxiety [2][3]. Group 3: Recommendations for Consumers - To combat health-related consumer traps like rose salt, a robust regulatory framework is essential, alongside increased consumer awareness and scientific literacy [3]. - Consumers are encouraged to focus on the practical value of products rather than being swayed by flashy marketing, as the primary function of salt is to provide flavor and necessary sodium [3].

Core Viewpoint - The rising popularity of pink Himalayan salt, marketed as a high-end health product, is misleading consumers as it does not meet national food safety standards in China, highlighting significant challenges in food safety regulation and oversight [2][3]. Group 1: Product Characteristics and Misleading Marketing - Pink Himalayan salt, also known as Himalayan rock salt, is primarily imported from Pakistan and is characterized by its pink color due to impurities, which disqualifies it from being classified as edible salt under Chinese standards [2]. - Many consumers are misled into believing that pink salt is a more nutritious option, while it is actually intended for industrial use, bath products, or as crafts [3]. Group 2: Regulatory Challenges and E-commerce Impact - The influx of pink salt into the Chinese market mainly occurs through cross-border e-commerce, which complicates regulatory oversight due to the products being classified under different categories for customs [3]. - In 2024, the General Administration of Customs reported 4,200 batches of unapproved food products, a 78.12% increase from 2023, with labeling non-compliance being the most frequent issue [3]. Group 3: Recommendations for Improved Oversight - It is suggested that the State Administration for Market Regulation and the General Administration of Customs establish a joint verification mechanism for high-risk imported foods sold online, particularly those misrepresented as food products [4]. - E-commerce platforms should implement algorithmic checks to ensure that products claiming to be edible or health-related are linked to valid certifications, preventing non-compliant items from being listed [4].

Core Insights - The rise of cross-border e-commerce has led to the emergence of a black market for counterfeit imported health products, which has raised significant concerns among consumers and regulators [1][2] - Illegitimate businesses are exploiting regulatory loopholes in cross-border e-commerce to sell domestically produced health products as imported ones, misleading consumers and disrupting the market [1][2] Group 1: Regulatory Issues - The misuse of bonded zone policies has made it easier for counterfeiters to operate, as the inspection standards for cross-border e-commerce retail are relatively lenient compared to traditional imports [2] - Counterfeiters often register shell companies, allowing them to quickly re-emerge after being caught, complicating enforcement efforts [2] Group 2: Consumer Protection Challenges - The complexity of the rights protection process for cross-border goods often leads consumers to abandon their pursuit of accountability [2] - There is an urgent need to strengthen regulation in bonded zones to combat the black market for counterfeit imports [2] Group 3: Recommendations for Improvement - Authorities should increase penalties for companies that forge import qualifications and engage in false advertising, including placing them on a credit blacklist [2] - A joint enforcement mechanism should be established among customs and market regulation departments to ensure full electronic monitoring of imported health and cosmetic products [2] - Cross-border e-commerce platforms should provide complete logistics information to help consumers verify the authenticity of products [2]