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“五一”经济|周边游即时预订热度增长超100%,赛事带来“票根经济”
Di Yi Cai Jing· 2025-05-03 03:52
Group 1: Travel Demand and Trends - During the "May Day" holiday, there was a significant increase in travel demand, with railway and civil aviation experiencing a peak in passenger flow, particularly for nearby trips and self-driving tours, with instant booking for nearby travel packages rising over 100% compared to regular days [1][4] - The trend of spontaneous travel is becoming more prevalent, with many consumers opting for short-distance trips and high-end accommodations, leading to a rapid increase in bookings for local high-star hotels and boutique homestays, also exceeding 100% growth [4][3] - Self-driving tours are driving equipment consumption, with car rental orders maintaining high levels compared to last year, and cities like Luoyang and Qinhuangdao seeing rental orders grow over 100% year-on-year [3][4] Group 2: Event-Driven Consumption - Major events like the Shanghai Longines Global Champions Tour attracted many visitors, boosting related consumption in dining, accommodation, and shopping, demonstrating the positive impact of such events on the tourism and hospitality sectors [6][8] - The concept of "ticket economy" was leveraged during the equestrian event, where ticket holders received benefits at partner merchants, enhancing consumer engagement and spending [8][6] Group 3: Cross-Border Travel - There was a surge in outbound travel demand during the "May Day" holiday, with ticket orders for international travel increasing over 130% and cruise orders rising by 149%, highlighting the popularity of destinations like Japan, Thailand, and South Korea [10] - Inbound tourism also showed strong growth, with a 141% year-on-year increase in orders, particularly in cities like Shanghai and Guangzhou, indicating a robust recovery in the tourism sector [10]