Core Insights - The event on August 10, 2025, highlighted the development of the animation film industry in the Guangdong-Hong Kong-Macao Greater Bay Area, focusing on Dongguan as a hub for trendy toys [1][3] - Dongguan produces approximately 85% of China's trendy toys, with 50% of that production coming from the Shipaizhen area, showcasing its significant role in the global trendy toy market [3] Industry Overview - The trendy toy industry is characterized by creativity and cultural elements, with one-quarter of global anime derivatives produced in Dongguan [3] - Dongguan's "Trendy Toy Center" has attracted 30 companies across various sectors, including IP incubation, brand operation, product design, and e-commerce [1] Company Highlights - Notable companies in the Dongguan trendy toy sector include 52TOYS, Yan Chuang Culture, and DAMTOYS, which are involved in brand operation and product design [1] - The company Mo Dong He, known for its anime IP "Star Armor Soul Transmission," has gained popularity for its unique storytelling and design [5] - Toycity, a subsidiary of Chengshi (Dongguan) Cultural Technology Co., has developed several proprietary IPs and is recognized as a key player in the trendy toy industry [9][18] Market Trends - The market share of Chinese trendy toys in overseas markets has increased from 3% in 2020 to 18% in 2025, indicating robust growth and international recognition [20] - Dongguan is leveraging technologies like AI and blockchain to enhance IP operations and establish itself as a core distribution center for the trendy toy supply chain [20]