Core Insights - Shanghai has launched the "New Year Celebration Season" which will feature hundreds of activities across the New Year, Spring Festival, and Lantern Festival, aiming to enhance consumer engagement and tourism [1][2] Group 1: Event Highlights - The New Year Celebration Season will include over 300 activities during the New Year period, such as 132 cultural performances, 13 concerts, and 134 exhibitions [1] - During the Spring Festival holiday, nearly 400 activities are planned, including over 120 cultural performances, multiple concerts, and around 60 major exhibitions [1] - Additionally, there will be 19 national-level sports events scheduled [1] Group 2: Thematic Strategies - Shanghai has developed eight thematic strategies to cater to diverse visitor experiences, including "First New Year Tour," "First New Year Run," and "Cultural Exhibitions" [2] - Customized lists will be released targeting different demographics, such as a "National Trend List" for young people and a "Family Outing List" for families [2] Group 3: Consumer Engagement Initiatives - The celebration will feature various consumer engagement activities, including themed decorations, new food offerings, and interactive experiences in key shopping districts [3] - Consumers can earn rewards such as shopping vouchers and New Year gift bags based on their participation in activities [3] - Specific marketing campaigns will be launched in prominent areas like Lujiazui and Nanjing East Road to attract visitors and enhance the festive atmosphere [3]